Current
  • President at Adlucent
Past
  • Research Scientist and Founder at Coffee Research Institute (Sole Proprietorship)
  • President at PriceFight.com
  • Co-Founder at Bootstrap Student

1 more...

Education
  • The University of Texas at Austin
  • Davidson College
Connections
133 connections
Industry
Internet
Websites

Michael Griffin’s Summary

As the founder of Adlucent, Michael brings over 7 years of experience in strategic search engine marketing, landing page design, and bid optimization for Internet retailers. Michael has served a broad range of clients including Fortune 500 Internet retailers, International non-profits, and political lobby groups. Michael draws upon his experience to develop comprehensive online marketing strategies aimed at streamlining the process from search to conversion and maximizing clients' return on investment. Michael is also the co-founder of PriceFight.com, a pay for performance shopping search engine. Prior to founding Adlucent, Michael attended University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree with honors from Davidson College.

Michael Griffin’s Specialties:

Internet marketing for online retailers. SKU-level online marketing and analytics for major online retailers with retail catalogs in excess of 5,000 products.

Specific Areas: online retail, shopping search engine technology, merchandising, analytics, usability, Web design optimization, multivariate statistics, paid search marketing, and search optimization.


Michael Griffin’s Experience

  • President

    Adlucent

    (Privately Held; 11-50 employees; Internet industry)

    January 2001Present (7 years 10 months)

    Founder and President of Adlucent, a search engine marketing company with a focus on highly-scalable software solutions for Internet retailers.


Michael Griffin’s Education

  • The University of Texas at Austin

    PhD, Analytical Chemistry, 20012007

    Activities and Societies:
    Welch Scholar.
  • Davidson College

    BS, Honors Chemistry, 19962000

    Activities and Societies:
    Watson Fellow, Kemp Scholar, Honors in Chemistry, American Chemical Society undergraduate award in chemistry, Specialty Coffee Institute research grant.

Additional Information

Michael Griffin’s Websites:

Michael Griffin’s Interests:

online marketing, data mining, pattern recognition, Internet retail, startups, and entrepreneurship.

Michael Griffin’s Honors:

Watson Fellow 2001


Michael Griffin’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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