
Austin, Texas Area

Austin, Texas Area
1 more...
As the founder of Adlucent, Michael brings over 9 years of experience in strategic search engine marketing, landing page design, and bid optimization for Internet retailers. Michael has served a broad range of clients including Fortune 500 Internet retailers, International non-profits, and political lobby groups. Michael draws upon his experience to develop comprehensive online marketing strategies aimed at streamlining the process from search to conversion and maximizing clients' return on investment. Michael is also the co-founder of PriceFight.com, a pay for performance shopping search engine. Prior to founding Adlucent, Michael attended University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree with honors from Davidson College.
Internet marketing for online retailers. SKU-level online marketing and analytics for major online retailers with retail catalogs in excess of 5,000 products.
Specific Areas: online retail, shopping search engine technology, merchandising, analytics, usability, Web design optimization, multivariate statistics, paid search marketing, and search optimization.
(Privately Held; Internet industry)
January 2001 — Present (8 years 7 months)
Founder and CTO of Adlucent, a search engine marketing company with a focus on highly-scalable software solutions for Internet retailers.
PhD , Analytical Chemistry , 2001 — 2007
BS , Honors Chemistry , 1996 — 2000
online marketing, data mining, pattern recognition, Internet retail, startups, and entrepreneurship.
Watson Fellow 2001