
Social Media & Online Architect
Greater Los Angeles Area

Social Media & Online Architect
Greater Los Angeles Area
A creator and product of social media.
An online CONVERSATION ARCHITECT, Michael combines the technical resourcefulness of a geek, the creative instincts of a gallery owner, and the curiosity of an eternal film student to CREATE proprietary social media platforms and niche social experiences.
Born and educated in London, Michael left the cloudy shores of the Thames River for the sunnier climes of Los Angeles.
Online Viral Marketing: Video Seeding, Audience Creation, Monetizing Social Media
Search Engine Marketing: SEO, Social Media Marketing, SMO, SEO for Online Reputation Defense
User Experience Design & Information Architecture for Community Platforms and Social Network Apps - Michael’s deep understanding of digital content & user interface design is backed by more than 10 years of marketing & sales experience spanning new media, technology, entertainment & lifestyle verticals.
(Online Media industry)
October 2006 — Present (3 years 2 months)
"Social Media Expert"
(Michael Goldstein). Michael Goldstein heads up Stun Media in Los Angeles.
Michael’s responsibilities include leadership for the design team, concept creation and strategic consulting for highly engaging interactive experiences.
A recognized Social Media Expert, Michael knows how to monetize the social web. Armed with this knowledge, he has helped clients transform their online presence, discover alternative revenue streams and improve audience communication.
(Marketing and Advertising industry)
2002 — 2006 (4 years )
Provided four key components: creative support, production services, post-production and media planning.
Extensive viral marketing experience: Oversaw creative direction & strategy for all viral marketing campaign components to accurately and effectively meet client needs while preserving their images and extending their brands.
Extensive experience creating, reviewing and negotiating print media and video production estimates for both advertising & editorial purposes.
Extensive production experience: Digital & Conventional Photography, Supporting POP, Video Production, Digital Green Screen, Post Production, Graphic Design & Print Supervision.
Budgets varied from those associated with smaller editorial shoots to national advertising budgets totaling several hundred thousand dollars.
(Internet industry)
December 2000 — July 2002 (1 year 8 months)
Co-founder of Global Webnet, the company whose assets were purchased by CVN. Jointly responsible for writing the patent & development of the underlying technology that was the basis of CVN’s web casting & video management solution for remotely hosted "real life" camera networks.
Primary objectives to establish: infrastructure, strategic development, project execution & product management, utilizing web based proprietary camera/server technology.
Instrumental in developing key business partnerships & procurement of financial commitments.
Company valued in excess of $50M by Venture Capital firms.
Retained by CVN to identify, educate, and service business-to-business customers.
Trained new personnel in sales strategies and product knowledge.
Effective in jump-starting sales push to establish core accounts and leverage brand name accounts in verticals including: Loss Prevention, Franchise Monitoring & Consumer Monitoring.
(Internet industry)
1998 — 2000 (2 years )
Jointly launched first interactive nightlife web portal providing social community tools & city-by-city listings utilizing GWN's patented proprietary camera technologies (later called CVN)
Developed strategic message points & company position.
Directed nationwide sell-in program to targeted restaurants, bars & nightclubs.
Placement of camera technology in select venues provided proof of concept for the franchise monitoring solution that became CVN.
Developed strategic alliances with alternative newspaper groups (e.g. Village voice). Generated an estimated 500,000 new online users between Nov ‘99 - Feb ‘00.
Supervised website’s integration of ‘On-Demand’ user requested video content.
Produced 100s of MTV-style branded short form video nightlife segments. Managed & coordinated parallel film crews to meet content submission deadlines in: Los Angeles, Las Vegas, San Francisco, Seattle, Chicago, New York & Miami. Responsible for all aspects of video content production.
BA , Business & Marketing , 1992 — 1996
On Hollywood, Digital Hollywood, CTIA Wireless, Mobile Marketing Forum, iHollywood