Michael Gay
Digital Media at Hearst Television
- Location
- Greater Minneapolis-St. Paul Area
- Industry
- Online Media
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Michael Gay's Overview
- Current
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- Digital Media Content, Executive Producer at Hearst Television
- Past
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- Blogger and Industry Thought Leader at Lost Remote
- Web Manager at CBS, WBBM-TV
- Internet Coordinator at Young Broadcasting, KRON-TV
- Internet Coordinator at Young Broadcasting, WLNS-TV
- Director at Benedek Broadcasting, WILX-TV
- Education
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- Hearst Management Institute
- Full Sail University
- Michigan State University
- Recommendations
-
10 people have recommended Michael
- Connections
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423 connections
- Websites
Michael Gay's Summary
Focused, innovative, passionate, results-oriented media executive with expertise in educating and motivating teams of journalism and digital professionals. A true partner to colleagues, and a leader in legacy transition. Proficiency in web analytics, reporting, interpretation and presentation. Social media strategy and best practices. Quality journalism and high ethical standards.
Specialties
digital media, social media, broadcast TV, journalism, local news, newsroom training, project management, partner relations, staff training, problem solving, story planning, coverage strategy, new technology, mobile, analytics, presentation, reports
Michael Gay's Experience
Digital Media Content, Executive Producer
Hearst Television
Privately Held; 1001-5000 employees; Broadcast Media industry
January 2007 – Present (5 years 1 month) Greater Minneapolis-St. Paul Area
Develop and execute national content and distribution strategy for group's 29 web sites.
Manage editorial relationship with Yahoo, MSN and YouTube.
Headed group wide "Next Generation News" training program for television journalists at all Hearst TV newsrooms.
Innovated new real-time breaking news coverage strategy.
Established social media best practices and revenue-generating opportunities.
Proficiency in web analytics, reporting, interpretation and presentation.
Communicate corporate initiatives to station leadership.
Consulted station General Managers and News Directors on improving station digital efforts.
Serve as Hearst Television executive at headquarters of Internet Broadcasting.
Interviewed and advised on hiring for each station's Web staff.
Blogger and Industry Thought Leader
Lost Remote
June 2007 – February 2009 (1 year 9 months)
Wrote daily blog posts to bring attention to the change in the media industry as TV companies become digital media companies. Highlighted and critiqued online or mobile efforts for this industry-recognized blog.
Web Manager
CBS, WBBM-TV
April 2003 – January 2007 (3 years 10 months)
Managed station's first Web department.
Hired and trained team of five journalists.
Developed and executed on-air and online "Always On" branding effort.
Directed editorial decisions.
Created P&Ls and monitored expenses for department.
Served on Beta Team for O&O’s online CMS overhaul.
Assisted in weekly conference calls with News Directors and Web Managers at all CBS O&O’s.
Launched and served as Executive Producer of first daily webcast in Chicago market; coordinated editorial, talent, studio crew, editing and graphic design.
Developed and implemented marketing campaigns, special events and contests to promote online initiatives.
Managed Chicago Digital Media Taskforce to build online business plan with managers from TV and Radio.
Participated in student symposiums to promote career opportunities in online journalism.
Internet Coordinator
Young Broadcasting, KRON-TV
August 2001 – April 2003 (1 year 9 months)
Reorganized TV web efforts as part of split from The San Francisco Chronicle website.
Hired staff to produce website content. Developed internship program for new media journalist students.
Coordinated video streaming launch using World Now platform.
Worked closely with 12 other sister station websites to build compelling content.
Michael Gay's Skills
- Innovation
- Teaching
- Team Leadership
- Digital Media
- Television
- New Media
- Broadcast
- Digital Marketing
- Social Media
- Mobile
- Journalism
- Online Journalism
- Local Marketing
- News
- News Writing
- Strategic Planning
- Digital Strategy
- User Interface Design
- Product Development
- Product Management
- Political Communication
- YouTube
- Yahoo
- MSN
- Google Analytics
- Corporate Communications
- Marketing Communications
- Communications Strategy
- Broadcast Journalism
- Digital Journalism
- Team Motivator
Michael Gay's Education
Hearst Management Institute
Certificate, Foundations of Leadership
2009 – 2011
Full Sail University
Master of Science, Internet Marketing
2009 – 2010
Michigan State University
Bachelor of Arts, Telecommunication
1997 – 2000
Michael Gay's Additional Information
- Websites:
- Groups and Associations:
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National Academy of Television Arts and Sciences Radio and Television News Directors Association
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- Honors and Awards:
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Emmy Award nominee, NATAS – Midwest Chapter (2006)
Edward R. Murrow regional award (2006)
Online Journalism Award finalist, Online News Association (2005)
Silver Dome Award, Illinois Broadcasters Association (2005)
Silver Dome Award, Illinois Broadcasters Association (2004)
Best Website, Indiana Associated Press (2004)
Best Website, Associated Press of California & Nevada (2002)
Best Website, Northern California RTNDA (2002)
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