Michael Gass

Current

Owner at Michael Gass Consulting

Education

Samford University
Liberty University
Liberty University

see less...

Recommended

11 people have recommended Michael

Connections

214 connections

Industry

Marketing and Advertising

Websites

Michael Gass’s Summary

My first agency, I was an account executive. The agency had gone through several persons hired to lead new business. I was asked to give it a try. I quickly discovered that I have a natural gift and passion for soliciting new business. Within two months I led in the acquisition of two significant accounts: Olan Mills Portrait Studios, an industry leader with hundreds of portrait studios throughout the U.S., and Moore-Handley, a $178 million national hardware distributor -- the second largest in the country.

I soon discovered that there was a demand for good new business executives.

Means Advertising, in Birmingham, Alabama, asked me to lead their new business efforts. During my first year with the agency, I was able to solicit 51 prospective client meetings, amazingly through cold calls. That year I also secured 11 agency pitches, that included a $20 million account.

Lewis Communications, hired me to lead new business for the corporate office in Birmingham and their full service offices in Mobile and Nashville, Tennessee. Lewis was the agency that launched HGTV and created their Dream Home Giveaway campaign.

I was part of the pitch team that landed the MasterCraft Boats account, the most recognized boat brand in the country. Acquired an offer to help launch The Water Channel network and led in the development of a healthcare division at Lewis which now includes eight prestigious and highly profitable academic medical center accounts.

BOHAN Advertising | Marketing is a large regional agency in Nashville, Tennessee. BOHAN recruited me to be Vice President of Business Development. During my first year, the new business unit secured 42 prospective client meetings; 17 presentations; 8 pitches and had 5 wins which included the Hotel Jerome in Aspen, Fazoli’s Restaurants, Palm Beach County CVB, Eastman Chemical and the Gary Player Group.

Michael Gass’s Specialties:

After speaking and writing about best new business practices from my own experience and requests from numerous agencies for new business advice, I decided to launch my own consultancy in 2007. I'm focused and passionate about one thing - helping smaller to midsize advertising, graphic design and public relation firms be better with new business efforts to reach the clients they really want.

Michael Gass’s Experience

Owner

Michael Gass Consulting

(Marketing and Advertising industry)

November 2007 — Present (1 year 9 months)

Michael Gass is an agency new business consultant, primarily to small and mid-size advertising agencies. Michael works with marketing communications firms to create a more clearly defined focus and differentiating business strategy that will give them a competitive advantage for new business, a higher-profile reputation, and an improved ability to attract and win the clients they really want.

Michael Gass’s Education

Samford University

M.Div , 1990 — 1992
Liberty University

M.A. , 1989 — 1991
Liberty University

B.S. , Communications , 1975 — 1980

Additional Information

Michael Gass’s Websites:

Michael Gass’s Interests:

My wife and I purchased a houseboat in 2006. It has been one of the most enjoyable investments we've ever made. The boat is docked at Rock Harbor Marina, located on the Cumberland River in Nashville, TN. There is a great community of people there and we've enjoyed those friendships greatly.