Michael Findling

Current

Online Marketing Manager at Embarcadero Technologies
Website Marketing Volunteer at Non Profit Organizations

Past

Senior Manager of Online Marketing at SalemGlobal Internet
Business Analyst at Bank of Tokyo-Mitsubishi
Learning Management Systems Strategist at Standard & Poor's

Learning and Professional Development Analyst at Goldman Sachs

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Education

Boston University

Recommended

18 people have recommended Michael

Connections

500+ connections

Industry

Internet

Websites

Michael Findling’s Summary

Talented, creative, and results-driven professional with demonstrated success driving increased Web traffic through search engine optimization and Web marketing strategies.

* Generating measurable increases in Web traffic and lead generation through search engine optimization (SEO), pay-per-click advertising, Web site linking strategies, and email / enewsletter campaigns.

* Excellent interpersonal communication skills, able to build productive relationships with colleagues, management, and vendors.

* Results-oriented, adept at identifying and measuring key performance indicators, benchmarks, and metrics to determine campaign success.

Michael Findling’s Specialties:

* Web Marketing
* Business Development
* Search Engine Optimization
* Social Media Optimization
* Relationship Development
* Content Management
* Strategic Planning
* Leadership / Mentoring
* Market Research / Analysis
* Project Management
* Communication & Presentation
* Critical Thinking
* Analytical Skills
* Data Management

Michael Findling’s Experience

Online Marketing Manager

Embarcadero Technologies

(Privately Held; 201-500 employees; EMBT; Computer Software industry)

October 2008 — Present (1 year 2 months)

♦ Managing Search Engine Optimization (SEO) and pay-per-click advertising (SEM).

♦ Track daily fluctuation in web site usage as it pertains to changing SEO trends.

♦ Manage all aspects of customer acquisition through search.

♦ Driving lead analytics, lead qualifications, lead tracking, lead trends, lead forecasting and research.

♦ Managing data and reporting within SalesForce, Eloqua, Onyx, Responsys and WebTrends.

♦ Responsible for global online marketing initiatives, including North America, Europe, Asia, Latin America and Australia.
Website Marketing Volunteer

Non Profit Organizations

(Non-Profit Organization Management industry)

November 2001 — Present (8 years 1 month)

Create and execute web marketing campaigns in an effort to increase donor and volunteer participation for 300+ global non-profit organizations.

♦ Expanded email listserv from 100 members to approximately 50K, promoting events and jobs

♦ Coordinated 400+ high-profile events with 4000+ participants

♦ Raised in $10M in donations over 4-year period for victims of terrorism, poverty and cancer patients.
Senior Manager of Online Marketing

SalemGlobal Internet

(Privately Held; 1-10 employees; Internet industry)

June 2006 — September 2008 (2 years 4 months)

Charged with creating and managing business development and corporate marketing strategy with limited resources. Responsible for managing clients to determine strategic opportunities. Handled end-to-end project coordination.

♦ Implemented client acquisition strategy instrumental in growing client base 500% in 14-months; maintained 85% contract renewal for all clients

♦ Established lead generation system by featuring CEO in weekly Web cam sessions; led to significant increase in leads for company as well as active clients

♦ Created sales training program for new employees as well as work plan template for new clients
Business Analyst

Bank of Tokyo-Mitsubishi

(Public Company; 10,001 or more employees; Banking industry)

March 2005 — April 2006 (1 year 2 months)

Served as client relations manager and business analyst. Designed, implemented and trained team members on internal Credit Portfolio Management System (CPMS). Provided hands-on application development; developed information architecture, created test plans / documentation, and conducted testing. Oversaw development of test and validation plans and wrote technical documentation. Selected Contributions:

♦ Responsible for stalled project and implemented effective and practical project plan

♦ Mediated the launch of the CPMS system between contentious stakeholders

♦ Unified culturally diverse teams to develop an internal marketing strategy
Learning Management Systems Strategist

Standard & Poor's

(Public Company; 5001-10,000 employees; MHP; Financial Services industry)

March 2003 — March 2005 (2 years 1 month)

Managed 15 cross-functional, international business units. Served as technical support / help desk point-of-contact for internal clients.

♦ Led implementation for Learning Management System (LMS). Evangelized LMS and eLeaning benefits through coordinated demonstrations, trainings, town hall gatherings, and executives meetings.

♦ Created more than 100 custom reports on key metrics detailing registration statistics, sign-in forms, actual attendance, and cost analysis

♦ Recognized by CEO for delivering first on-time and on-budget project in six-year period
Learning and Professional Development Analyst

Goldman Sachs

(Public Company; 10,001 or more employees; GS; Investment Banking industry)

June 2000 — November 2002 (2 years 6 months)

Directed implementation of Enterprise Learning Management System (LMS) and managed all eLearning projects and reporting tools.

Additional Information

Michael Findling’s Websites:

Michael Findling’s Groups:

J2J NETWORK; Director of Operations
- Managed operations for networking, volunteer coordination and career development events

DOR CHADASH, Director of Operations
- Manage operations for social and cultural events to educate American and Israeli Jews
- Develop logistical, marketing and promotional plans for events of 3500 participants

LARGER THAN LIFE, Director of Operations
- Coordinated week-long visits to NYC for Israeli and Palestinian children suffering with cancer

ONE FAMILY FUND, Director of Operations
- Helped raise $100,000+ for direct financial assistance to Israeli victims of terror
- Manage and coordinate Young Leadership events for education and social efforts