Michael Wiles

Michael Wiles

Senior Account Director at SapientNitro

Location
Toronto, Canada Area
Industry
Marketing and Advertising

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Michael Wiles's Overview

Current
Past
  • Project Manager at Drive Strategic Inc
  • Marketing Program Manager at Softchoice
Education
Connections

500+ connections

Websites

Michael Wiles' Summary

I am an advertising professional who works in both the online and traditional spaces for tourism and air travel accounts. I've worked on some of the biggest brands in Canada, driving results across all communication channels through insightful strategy and fostering breakthrough creative. I'm an account guy who doesn't mind getting his hands dirty in all aspects of communication, from information architecture to scripts for content and everything in between. I believe that only by working together can agency teams reach great heights.

I'm passionate about ideas, and work with my team to deliver insight driven creative into the market.

Michael Wiles' Experience

Senior Account Director

SapientNitro

Public Company; 5001-10,000 employees; SAPE; Marketing and Advertising industry

June 2014Present (4 months) toronto area, canada

Account lead on Porter Airlines and Harley Davidson Global.

Account Director

Publicis

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

March 2013June 2014 (1 year 4 months) toronto, canada area

Creating strategic campaigns with a channel neutral approach for clients including:

WestJet
AIR MILES
Canadian Financial Institutes

Campaigns included all touchpoints from 1 to 1 marketing to broad based mass marketing.

Account Supervisor

Draftfcb

Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry

February 2011February 2013 (2 years 1 month)

Working on multiple projects including traditional and interactive work on:

Coors Light
Keystone Light
Molson Export
WSIB
Ontario Tourism Marketing Partnership Corp.

Digital Project Manager

Draftfcb

Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry

December 2008January 2011 (2 years 2 months)

Managed client relationships and project deliverables for various clients:

Coors Light
Molson Export
Keystone Light
Ontario Tourism Marketing Partnership
Workplace Safety and Insurance Board
OLG
Kraft
TD Canada Trust
Del Monte

Campaigns had heavy social media - Facebook & Youtube - execution as well as online media, SEM/SEO components all while integrating with traditional media executions.

Project Manager

Drive Strategic Inc

July 2008November 2008 (5 months)

Managed multiple projects, as well as pitched in with all work aspects, in true start-up style.

Marketing Program Manager

Softchoice

Privately Held; 1001-5000 employees; TSX: SO; Information Technology and Services industry

20062008 (2 years)

Worked on various sales promotions. Vendors partnered with included: HP, Lenovo, Symantec, Lexmark, Samsung.

Michael Wiles' Skills & Expertise

  1. SEO
  2. Information Architecture
  3. Social Media Strategy
  4. Digital Marketing
  5. Promotions
  6. Advertising
  7. Online Advertising
  8. Social Media Marketing
  9. CRM
  10. Mobile Marketing
  11. Strategy
  12. Integrated Marketing
  13. Website Development
  14. Digital Media
  15. Marketing
  16. Web Analytics
  17. Social Media
  18. Creative Direction
  19. Media Planning
  20. User Experience
  21. Marketing Communications
  22. Digital Strategy
  23. Direct Mail
  24. Management
  25. Email Marketing
  26. Google Analytics

View All (26) Skills View Fewer Skills

Michael Wiles' Education

University of Toronto at Scarborough

BSc, Psychology

19982002

Michael Wiles' Additional Information

Websites:
Groups and Associations:
Honors and Awards:

FWA Site of the Day and Applied Arts Award for www.xperiment.ca.

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