Consultant - Independent Contractor
Greater New York City Area
Consultant - Independent Contractor
Greater New York City Area
Innovative, versatile and results-driven senior marketing/publishing professional with over twenty years of experience in traditional & new media publishing, live events, syndicated research and ancillary new media properties across mulitple markets. Proven decision-maker with diversified skill-set and impeccable reputation for gaining trust and improving margins. Keen strategist, with a big-picture focus and attention to day-to-day details that delivers consistent results. Dedicated leader and team-player with a strong work ethic, solid organizational and communication skills and driven to maximize business opportunities.
Traditional & new media publishing
Comprehensive muliti-media marketing & promotion experience from concept/idea generation through execution & post-campaign analysis
Public relations/corporate communications
Investor relations
(Marketing and Advertising industry)
November 2008 — Present (9 months)
Currently working with international media company on audience development and Google adword marketing initiatives
(Online Media industry)
November 1995 — October 2008 (13 years)
• Successful track record of driving dramatic increases in topline revenue, market share and customer satisfaction for traditional & new media publishing, live events, syndicated research and ancillary new media properties across multiple markets
• Superior partner management and channel development aptitude
• Extensive business development and negotiation proficiency
• Outstanding leadership and high-performance team building
• Proven financial stewardship and excellent communication skills
• Creates cutting edge, integrated marketing campaigns that consistently surpass their goals
• Possess exceptional entrepreneurial instincts gained through working in fast-paced, start-up environments within a public company structure
(Public Company; 1001-5000 employees; UBM; Publishing industry)
September 1990 — November 1995 (5 years 3 months)
· Conducted primary research including surveys, focus groups and industry studies & utilized third-party/syndicated research
· Created innovative in-house research studies
· Managed team of twelve industry-specific research managers
(Privately Held; 10,001 or more employees; Publishing industry)
September 1987 — September 1990 (3 years 1 month)
· Provided financial performance reporting and analysis for Doubleday Book and Music Clubs
B.S. , Business Mgmt. , 1983 — 1986