Marketing, Analytics and Operations Leader
San Luis Obispo, California Area
- Current
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- VP & CMO at ELEMENTS
- Vice-Chairperson at Youth Service California
- Treasurer at Grover Beach Chamber of Commerce
- Past
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- CEO & Senior Consultant at Pismo Group, Inc. (Acquired by ELEMENTS)
- Treasurer at The Rotary Club of Pismo Beach
- VP Operations at Web Associates
- VP Marketing at Platinum Services
- VP Operations at Global Software Solutions
- Senior Director at marchFIRST
- Senior Internet Solutions Architect at Convergent Communications
- Director of Technology at Copper Mountain Trust
- Education
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- University of Oregon
- Wasilla High School
- Recommended
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35 people have recommended Michael - Connections
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500+
connections
- Industry
- Internet
- Websites
Michael Boyer’s Summary
THE FOUR-WAY TEST
“Of the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?”
Results-oriented with proven track record delivering bottom-line results in internet media, online marketing and internet systems implementation environment by managing operations, leading cross-functional teams, and applying solid market research and analysis. Keen understanding of advanced business development methods and technologies to identify and seize upon emerging opportunities. Proven strengths incorporating key objectives and client requirements within actionable long-range plans that consistently deliver cost savings while expanding productivity and profitability. Broad-minded leader adept at establishing and maintaining strong professional relationships and facilitating staff professional development programs. Thrive in challenging, fast-paced environments requiring creativity and collaboration.
Michael Boyer’s Specialties:
Web Analytics, KPI Development, Online Conversion Optimization, Strategic Planning, Online Business & Marketing Analytics, Interface Design, Innovative Leadership, Change Management, eCommerce Initiatives, Relationship Management, Technology Development, Collaboration & Liaison, Efficiency & Productivity.
Michael Boyer’s Experience
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VP & CMO
ELEMENTS
(Internet industry)
August 2007 — Present (1 year 5 months)
ELEMENTS is an interactive marketing agency, we focus on online marketing for franchise companies. Our interactive marketing services provide online marketing solutions for franchise companies.
ElementsLocal, a software platform for franchise marketing, was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchisee locations of the franchise companies. -
Vice-Chairperson
Youth Service California
(Internet industry)
2007 — Present (1 year)
Youth Service California is a statewide non-profit organization dedicated to helping California youth transform themselves and their communities though service.
Young people participating in service to others develop positive moral values and useful skills that lead to active citizenship and productive lives.
Youth service is a key to civic, educational, cultural, and spiritual transformation.
We commit our energy, our vision and our resources to support the development and transformation of the young people of California. -
Treasurer
Grover Beach Chamber of Commerce
(Non-Profit Organization Management industry)
August 2006 — Present (2 years 5 months)
The Grover Beach Chamber of Commerce is proud to be the catalyst providing professional leadership for the development and promotion of the local business community, as it works to enhance the well-being of its residents and visitors
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CEO & Senior Consultant
Pismo Group, Inc. (Acquired by ELEMENTS)
(Internet industry)
February 2006 — August 2007 (1 year 7 months)
Led consulting professionals in developing tailored marketing solutions including consumer web site experiences, business-to-business portals, private community extranets and other internet properties.
Directed teams that provided web experiences and interaction design for Paul Davis Restoration, The Franchise Company, College Pro Painters, The Motion Picture and Television Fund, The Clark Center for the Performing Arts, Growers and Nomads, California Fine Wire and a host of others. -
Treasurer
The Rotary Club of Pismo Beach
(Non-Profit Organization Management industry)
July 2004 — June 2006 (2 years)
Rotary International is the world's first service club organization. Its more than 1.2 million members volunteer their time and talent to further the Rotary motto, Service Above Self.
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VP Operations
Web Associates
(Privately Held; 51-200 employees; Internet industry)
March 2002 — January 2006 (3 years 11 months)
Executive Management: Executive Management Team, providing leadership in regards to the company’s mission and vision; operational and budgetary performance levels; corporate pricing; business roadmaps; and daily operational issues.
Leading and coaching senior services managers specifically in areas of client communications, skill sets, professionalism, technical strategy, and developmental guidelines.
Clients who I provided direct value with included: Visa International, Apple Computer, Hewlett Packard, Quiksilver, Rambus, Philips Electronics, ESPN, California Closets, Avaya, Xtera, Computer Motion, Marvell Semiconductor, Linear Technologies, The Tennis Channel, Paul Davis Restoration, The Franchise Company, ESPN Zone, Intuitive Surgical, Yahoo and Allied Domecq Wines. -
VP Marketing
Platinum Services
(Privately Held; 11-50 employees; Internet industry)
2001 — 2002 (1 year)
Actively participated in defining the corporate strategy as a member of the EMT. Created and implemented marketing plan with the goal of diversifying revenue streams. Created channel partner programs. New product development to take advantage of monthly recurring revenue. Collateral and web site revision programs. Programs increased revenue from sources other than Verio by 103% in the first two months and over 200% in after 3 months.
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VP Operations
Global Software Solutions
(Privately Held; 11-50 employees; Internet industry)
2000 — 2001 (1 year)
Actively participated in defining the corporate strategy as a member of the EMT. Responsibility for the professional services department - 31 employees. Day-to-day operations as well charting the strategic development of these groups in accordance with the corporate strategic vision.
Clients: FreeMarkets, PurchasePro, Ariba, Xerox, Mirapoint, Concur, One Media Place, Bluelight.com -
Senior Director
marchFIRST
(Public Company; 5001-10,000 employees; MRCH; Information Technology and Services industry)
1999 — 2000 (1 year)
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Senior Internet Solutions Architect
Convergent Communications
(Public Company; 1001-5000 employees; Telecommunications industry)
1998 — 1999 (1 year)
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Director of Technology
Copper Mountain Trust
(Financial Services industry)
1995 — 1998 (3 years)
Additional Information
Michael Boyer’s Websites:
Michael Boyer’s Interests:
being a husband, being a father, golfing, snow skiing, cooking, walking on the beach with family....
Michael Boyer’s Groups:
Youth Service California - Director (www.yscal.org)
Rotary Club of Pismo Beach - Director (www.pismobeachrotary.com)
Web Analytics Association (www.webanalyticsassociation.com)
PMI - Project Management Institute (www.pmi.org)
Grover Beach Chamber of Commerce - Treasurer
Pismo Beach Chamber of Commerce - Member
San Luis Obispo Chamber of Commerce - Member
Rotary District 5240 - Communications Committee
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eOffice -
ASSODIGITALE - www.assodigitale.it - -
Executive Suite -
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Group (+3,400 members) -
Obama for America -
Renewable Energy Business Network -
Pro Marketers - For Marketing Professionals -
eMarketing Association Network -
University of Oregon -
Golden Capital Network -
Softec: The Central Coast Technology Association -
Payment Systems Network -
Chief Marketing Officer (CMO) Network -
Mac Users -
San Luis Obispo EVC -
Franchising World -
Rotary - Members, Alumni & Supporters -
Web & Marketing Analytics Group - IQ Workforce -
Franchise Networking -
OSS - Open Source Software Group -
Rotary Foundation Paul Harris Fellowship Member -
Local Franchise Marketing -
Official Rotary International Group
Michael Boyer’s Honors:
2008
Director of the Year (Treasurer) - Grover Beach Chamber of Commerce
2007
Received the "Top 20 Under 40" award presented by the Economic Vitality Corporation of San Luis Obispo County for his professional excellence and profound commitment to the community in 2007.
2006
Received the "Top 40 Under 40" award presented by the Pacific Coast Business Times serving Ventura County, Santa Barbara County and San Luis Obispo County for his professional excellence and profound commitment to the community in 2006.
Michael Boyer’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
