Michael Davis
Chief Creative Officer at imc² (imcsquared) and MEplusYOU agency
- Location
- New York, New York (Greater New York City Area)
- Industry
- Marketing and Advertising
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Michael Davis's Overview
- Current
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- Chief Creative Officer at imc² (imcsquared) and MEplusYOU agency
- Past
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- SVP, Group Director at Draft FCB
- VP, Director of Emerging Media at Draft Worldwide
- Executive Creative Director at HBO Time Warner Inc (channel start-up)
- Content Creator: various positions at NBCUniversal and PBS Networks
- Education
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- Steinbeis-Hochschule-Berlin
- Northwestern University - Kellogg School of Management
- Bradley University
- Connections
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500+ connections
- Websites
Michael Davis' Summary
My background includes work as a creative director, cinematographer, technologist and agency business leader. I'm fortunate to have been awarded three Personal Achievement Emmy Awards for individual excellence. Work has been recognized at Turin, Cannes, One Show and international film festivals receiving critical acclaim for approaches to content creation.
In 1998, a group of us started a HBO funded digital media channel that grew to support more than 200 employees. Our work blurred the lines between browser and tube with a social content strategy that launched one of the largest advertising supported channels in the US and Europe. Several campaigns are featured in Motion/TVFILM, a hardcover book published by HarperCollins. http://tinyurl.com/AmazonTVFILM
In 2002, the agency world called - off to start an emerging media practice. Spanning an eight year journey at Draft Worldwide and Draft FCB, I led digital, emerging media, broadcast and content development disciplines.
As a 2009 executive MBA graduate of The Berlin School of Creative Leadership at Steinbeis University Germany, my thesis chronicled a group of international students who authored "Rise of the Technology Class." The students created a journal of their opinions and ethical contributions that are helping to change the world. http://www.ethicalcontributor.com
Currently, I'm focused on building imc² (imcsquared) and MEplusYOU agency, both within the holding company Agencies of Change. AOC work has been featured by Adage, Adweek, Contagious, Forbes, Fortune, Mashable's Best Social Media, OMMA and Forrester Groundswell Awards. I'm an advocate for the media industry, serving on juries for Effie Global and US Awards, Internet Advertising Competition (IAC), Addy, AICP as well as speaking engagements at Cannes Lions & co-keynote with Sir Richard Branson of the Virgin Group.
Specialties
Brands: Alcoa, Audi, Burt's Bees, Cadillac, Coca-Cola, Cuervo, CVS/pharmacy, Dannon, Enterprise - Alamo, GSK, HBO, JCPenney, Kellogg's, Louisville Slugger, NBC Universal, MoneyGram, MM's, Nike, Nokia, Motorola, P&G, Pfizer, Pizza Hut, RadioShack, Samsung, SCJ, Smirnoff, State Farm, Stolichnaya, United States Postal Service.
Recommendations provided upon request.
Michael Davis' Experience
Chief Creative Officer
imc² (imcsquared) and MEplusYOU agency
Privately Held; 51-200 employees; Marketing and Advertising industry
June 2009 – Present (4 years 1 month) Greater New York City Area
imc² (imcsquared), MEplusYOU and The Technology Spa are Agencies of Change companies. AOC agencies are purpose-inspired, strategic and creative with roots in digital, social, mobile and branded content. While the categories may look familiar, the work is distinct, personal and effective.
SVP, Group Director
Draft FCB
Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry
January 2006 – May 2009 (3 years 5 months) Greater Chicago Area
Draft FCB (Draft Foote Cone & Belding) Consumer advertising and marketing communications. The agency is part of the Interpublic Group of Companies.
VP, Director of Emerging Media
Draft Worldwide
Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry
January 2001 – January 2006 (5 years 1 month) Greater Chicago Area
Draft Worldwide (pre DRAFT FCB) focused on branding, advertising, direct, retail, digital and social media – with a disciplined focus on creativity and analytics. An IPG company.
Executive Creative Director
HBO Time Warner Inc (channel start-up)
Public Company; 10,001+ employees; TWX; Entertainment industry
June 1998 – August 2001 (3 years 3 months)
Digital media agency funded by HBO Time Warner. Strategy positioned for young adults by creating branded content in fashion, beauty, entertainment and consumer electronics - Grew to one of the largest digital advertising supported networks in US and Europe.
Content Creator: various positions
NBCUniversal and PBS Networks
Public Company; 10,001+ employees; GE; Entertainment industry
June 1990 – December 1997 (7 years 7 months) Greater Chicago Area
Developed content for pop-culture, sports, entertainment, lifestyle, fashion, music and science related programs. Created network episodic, dramatic and documentary programming. These years were spent learning how to tell stories - later I learned how to share them.
Michael Davis' Skills & Expertise
Michael Davis' Education
Steinbeis-Hochschule-Berlin
Master of Business Administration (MBA), Berlin School of Creative Leadership, Germany
2007 – 2009
Academic study designed for executive level professionals seeking to build organizations through business and creative leadership. At the heart of this 18-month MBA program is intensive study abroad in Berlin, Tokyo, London, New York and Chicago.
http://www.berlin-school.com
Activities and Societies: Program is a partnership between Steinbeis-Hochschule SMI (School of Innovation and Management), ADC Germany (Art Director's Club) and Leo Burnett Worldwide Chairman Emeritus Michael Conrad.
Northwestern University - Kellogg School of Management
Media Management
2009
Media Management advances the success of media companies and the professional growth of media executives. Collaborative learning via Kellogg School of Management and the Medill School of Journalism.
Bradley University
Bachelor's of Science, Communication and Media Studies
Michael Davis' Additional Information
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