Web Operations Manager at Total Hockey
Greater St. Louis Area
- Current
-
- Web Operations Manager at Total Hockey
- Founder at marketingenious University
- Consultant at marketingenious
- Owner/Trainer at Daehn Train (Sole Proprietorship)
- Past
-
- Web Media Specialist at Joyce Meyer Ministries
- Web Strategist at Joyce Meyer Ministries
- Adjunct Assistant Professor of Business at Hope International University
- Professor of Management at St. Louis Christian College
- Chief Marketing Officer at EaglePax
- Adjunct Professor of Marketing at Concordia University
- Marketing Director at Stirling Bridge
- Education
-
- Hope International University
- Hope International University
- California State University-Fullerton
- Hope International University
- Kirkwood High School
- Recommended
-
25 people have recommended Michael - Connections
-
225
connections
- Industry
- Marketing and Advertising
- Websites
Michael Daehn’s Summary
I'm a marketing/social media geek looking for clients who want to increase their marketing IQ and expand their web presence.
Michael Daehn’s Specialties:
Marketing, Advertising, Internet Marketing, Social Media, Blogging, eMail Marketing, SEO, UX, Teaching, Training
“Michael was a breath of fresh air for our marketing program.” -Kendall Brune (Saint Louis Christian College)
Michael Daehn’s Experience
-
Web Operations Manager
Total Hockey
(Retail industry)
2009 — Present (less than a year)
• Manage all employees and all facets of web operations.
• Mentor Department Heads to promote career growth through training, development and performance assessment.
• Establish and nurture a work environment that respects each employee; supports open communication; expects accountability & results and prohibits retaliation.
• Ensure financial success by managing revenue and expenses.
• Achieve financial objectives including increasing profits and maximizing sales while controlling expenses.
• Prepare and obtain approval of annual forecast, operating budget and capital budget.
• Ensure that executive management team is kept up-to-date by providing ongoing operation analysis along with recommendations for sustaining or achieving future growth. -
Founder
marketingenious University
(E-Learning industry)
2006 — Present (3 years )
Founded marketingenious University online as a way for people to learn marketing on their own time. I wrote the curriculum, text books, and all supporting materials. Check it out at www.marketingeniousUniversity.com.
-
Consultant
marketingenious
(Marketing and Advertising industry)
2000 — Present (9 years )
Work with companies to develop a comprehensive marketing plan that starts with a sound strategy, aligns the organization, utilizes targeted promotions, focuses on building relationships, and measures results.
-
Owner/Trainer
Daehn Train (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Professional Training & Coaching industry)
December 1999 — Present (10 years )
Provided training to public, private, and non-profit organizations on the following topics:
Celebrating Diversity
Becoming a Dynamic Leader
Everyday Management
Getting the Most From Employees
Advanced Management Concepts
Servant Leadership
Time Management
Mission and Vision Development
Corporate Strategy and Goal Setting
Revitalizing Employees
Superior Customer Service
Group and Organizational Dynamics
Introduction to Marketing and Promotion
Advanced Marketing Concepts
Developed university course material and wrote Syllabi for the following:
BUS 345: Sales Promotion
BUS 344: Advertising
BUS 341: Marketing
BUS2200 Principles of Economics
PMN105: Goals, Priorities and Attitudes
Authored The 7 Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ -
Web Media Specialist
Joyce Meyer Ministries
(Non-Profit; Religious Institutions industry)
2008 — 2009 (1 year )
-Oversaw all facets of email and one to one marketing strategies
-Provided oversight of Google Analytics, how it was implemented and making sure key executives were provided with relevant website marketing data
-Organized an SEO plan and identified key team members required to maximize search engine results for the website -
Web Strategist
Joyce Meyer Ministries
(Non-Profit; 501-1000 employees; Religious Institutions industry)
July 2007 — August 2008 (1 year 2 months)
-Overseeing the website design, development and implementation process
-Setting strategy for new and ongoing web projects
-Creating email campaigns
-Interacting with online communities
-Educating the organization about how the web works
-Maximizing usability, navigation and user interfaces
-Making the site search engine friendly
-Learning to speak like a human and enter into market conversations
-Developed and documented an overarching strategy and marketing approach to web activities
-Created a broadcast for web strategy
-Identified main website traffic drivers including social media sites
-Developed new positions for eMail marketing coordinator, Web Community Coordinator and Web Usability Specialist
-Outlined a user testing strategy
-Met with CEO and Executive team on a regular basis to brainstorm and plan projects
-Coordinated brainstorming and whiteboarding sessions for web development projects
-Key team member and decision maker for all major website projects -
Adjunct Assistant Professor of Business
Hope International University
(Educational Institution; Higher Education industry)
2001 — 2008 (7 years )
Presenting course content in the areas of leadership and management theory and group and organizational dynamics to adult learners in a degree completion program. Teaching classes on campus and on-line using the BlackBoard System, evaluating student progress and maintaining accurate records. Developed Principles of Econimcs course for on campus instruction.
-
Professor of Management
St. Louis Christian College
(Non-Profit; 51-200 employees; Professional Training & Coaching industry)
September 2003 — June 2004 (10 months)
Presenting course content in the areas of leadership and management to adult learners in a degree completion program. Teaching classes on campus through lecture, writing of course curriculum, evaluating student progress and maintaining accurate records
-
Chief Marketing Officer
EaglePax
(Partnership; 1-10 employees; Consumer Goods industry)
September 2003 — April 2004 (8 months)
As a member of the board of directors help team set direction, goals and deadlines for new consumer product. Wrote marketing plan, designed website and set up e-commerce system. Design logo, brochure and marketing communications materials. Designed packaging and helped determine contents of product. Launched PR and permission marketing e-mail campaigns
-
Adjunct Professor of Marketing
Concordia University
(Non-Profit; 201-500 employees; Professional Training & Coaching industry)
August 2000 — May 2002 (1 year 10 months)
Creating and presenting course curriculum in marketing, advertising and sales promotion to undergraduate students, evaluating student progress and maintaining accurate records.
-
Marketing Director
Stirling Bridge
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2000 — March 2001 (10 months)
Creating marketing materials including design of the corporate website. Creating process flow and data mining materials for new clients. Providing instruction and training to other members of the company for development of a company mission statement and SWOT analysis.
Michael Daehn’s Education
-
Hope International University
MBA , Non-Profit Management , 1998 — 1999
- Activities and Societies:
- Pi Kappa Phi (Cal State Fullerton ZP)
-
Hope International University
MAM , Christian Leadership , 1996 — 1998
- Activities and Societies:
- Master of Arts in Ministry
-
California State University-Fullerton
BA , Religious Studies and Leadership , 1995 — 1996
-
Hope International University
BA , Religious Studies and Leadership , 1994 — 1996
-
Kirkwood High School
Additional Information
Michael Daehn’s Websites:
Michael Daehn’s Interests:
Hockey, Internet, Social Media
Michael Daehn’s Groups:
Pi Kappa Phi, Windsor Crossing Church, SLPA, The Muckers
-
Inbound Marketers - For Marketing Professionals -
UX Professionals -
Search Engine Strategies Conference & Expo -
Pi Kappa Phi Fraternity Alumni -
Social Media Marketing -
Concordia University Irvine -
St. Louis Small Business Monthly
Michael Daehn’s Honors:
Graduate Honors Scholarship
Michael Daehn’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
