Founder at Philanthr
Greater St. Louis Area
- Current
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- Web Operations Manager at Total Hockey
- Founder at Philanthr
- Past
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- Web Media Specialist at Joyce Meyer Ministries
- Web Strategist at Joyce Meyer Ministries
- Founder at marketingenious University
- Adjunct Assistant Professor of Business at Hope International University
- Consultant at marketingenious
- Professor of Management at St. Louis Christian College
- Chief Marketing Officer at EaglePax
- Adjunct Professor of Marketing at Concordia University
- Marketing Director at Stirling Bridge
- Education
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- Hope International University
- Hope International University
- California State University-Fullerton
- Hope International University
- Kirkwood High School
- Recommended
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24 people have recommended Michael - Connections
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265
connections
- Industry
- Marketing and Advertising
- Websites
Michael Daehn’s Summary
I'm a marketing/social media geek looking for clients who want to increase their marketing IQ and expand their web presence.
Michael Daehn’s Specialties:
Marketing, Advertising, Internet Marketing, Social Media, Blogging, eMail Marketing, SEO, UX, Teaching, Training
“Michael was a breath of fresh air for our marketing program.” -Kendall Brune, Director of Development (Saint Louis Christian College)
Michael Daehn’s Experience
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Web Operations Manager
Total Hockey
(Privately Held; Retail industry)
2009 — Present (1 year )
• In charge of marketing and fulfillment for the ecommerce operations and overseeing staff and managers
• Launched a company wide online training curriculum for management and staff
• Oversaw pay per click (PPC) campaigns with a 400% ROI and 6.5 ROAS
• Grew social media campaigns through frequent posts and promotions – increased followers by 35%
• Oversaw a new site design ensuring proper search engine optimization (SEO) and user experience (UX)
• Managed site content and analytics (ClickTracks, Google Analytics, Hootsuite, etc.)
• Designed and conducted the first website usability tests for the organization -
Founder
Philanthr
(Non-Profit Organization Management industry)
2009 — Present (1 year )
Philanthr was created to provide Non-Profit organizations with free marketing help and advice.
www.philanthr.org -
Web Media Specialist
Joyce Meyer Ministries
(Non-Profit; Religious Institutions industry)
2008 — 2009 (1 year )
-Oversaw all facets of email and one to one marketing strategies
-Provided oversight of Google Analytics, how it was implemented and making sure key executives were provided with relevant website marketing data
-Organized an SEO plan and identified key team members required to maximize search engine results for the website -
Web Strategist
Joyce Meyer Ministries
(Non-Profit; 501-1000 employees; Religious Institutions industry)
July 2007 — August 2008 (1 year 2 months)
-Overseeing the website design, development and implementation process
-Setting strategy for new and ongoing web projects
-Creating email campaigns
-Interacting with online communities
-Educating the organization about how the web works
-Maximizing usability, navigation and user interfaces
-Making the site search engine friendly
-Learning to speak like a human and enter into market conversations
-Developed and documented an overarching strategy and marketing approach to web activities
-Created a broadcast for web strategy
-Identified main website traffic drivers including social media sites
-Developed new positions for eMail marketing coordinator, Web Community Coordinator and Web Usability Specialist
-Outlined a user testing strategy
-Met with CEO and Executive team on a regular basis to brainstorm and plan projects
-Coordinated brainstorming and whiteboarding sessions for web development projects
-Key team member and decision maker for all major website projects -
Founder
marketingenious University
(E-Learning industry)
2006 — 2008 (2 years )
Founded marketingenious University online as a way for people to learn marketing on their own time. I wrote the curriculum, text books, and all supporting materials.
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Adjunct Assistant Professor of Business
Hope International University
(Educational Institution; Higher Education industry)
2001 — 2008 (7 years )
Presenting course content in the areas of leadership and management theory and group and organizational dynamics to adult learners in a degree completion program. Teaching classes on campus and on-line using the BlackBoard System, evaluating student progress and maintaining accurate records. Developed Principles of Econimcs course for on campus instruction.
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Consultant
marketingenious
(Marketing and Advertising industry)
2000 — 2007 (7 years )
• Helped clients develop solid marketing strategies online and offline by creating marketing plans, determining competitive advantages, designing a brand, implementing promotions and doing proper marketing research
• Developed and deployed an online marketing university, wrote all texts, syllabi, tests and course materials
• Clients include: Orange County Department of Education, Saint Louis Christian College, BenefitBar, Agrusa’s Restaurant, Treetop Chiropractic, Veterinary Pet Insurance, Nexdesign, Future Focus, Express Mortgage Group -
Professor of Management
St. Louis Christian College
(Non-Profit; 51-200 employees; Professional Training & Coaching industry)
September 2003 — June 2004 (10 months)
Presenting course content in the areas of leadership and management to adult learners in a degree completion program. Teaching classes on campus through lecture, writing of course curriculum, evaluating student progress and maintaining accurate records
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Chief Marketing Officer
EaglePax
(Partnership; 1-10 employees; Consumer Goods industry)
September 2003 — April 2004 (8 months)
As a member of the board of directors help team set direction, goals and deadlines for new consumer product. Wrote marketing plan, designed website and set up e-commerce system. Design logo, brochure and marketing communications materials. Designed packaging and helped determine contents of product. Launched PR and permission marketing e-mail campaigns
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Adjunct Professor of Marketing
Concordia University
(Non-Profit; 201-500 employees; Professional Training & Coaching industry)
August 2000 — May 2002 (1 year 10 months)
Creating and presenting course curriculum in marketing, advertising and sales promotion to undergraduate students, evaluating student progress and maintaining accurate records.
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Marketing Director
Stirling Bridge
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2000 — March 2001 (10 months)
Creating marketing materials including design of the corporate website. Creating process flow and data mining materials for new clients. Providing instruction and training to other members of the company for development of a company mission statement and SWOT analysis.
Michael Daehn’s Education
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Hope International University
MBA , Non-Profit Management , 1998 — 1999
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Hope International University
MAM , Christian Leadership , 1996 — 1998
- Activities and Societies:
- Master of Arts in Ministry
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California State University-Fullerton
BA , Religious Studies and Leadership , 1995 — 1996
- Activities and Societies:
- Pi Kappa Phi Fraternity
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Hope International University
BA , Religious Studies and Leadership , 1994 — 1996
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Kirkwood High School
1984 — 1988
Additional Information
Michael Daehn’s Websites:
Michael Daehn’s Interests:
Hockey, Internet, Social Media
Michael Daehn’s Groups:
Pi Kappa Phi, Windsor Crossing Church, SLPA, The Muckers
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Inbound Marketers - For Marketing Professionals -
UX Professionals -
Search Engine Strategies Conference & Expo -
Pi Kappa Phi Fraternity Alumni -
Social Media Marketing -
Concordia University Irvine -
St. Louis Small Business Monthly -
I'm on Google Buzz
Michael Daehn’s Honors:
Graduate Honors Scholarship
Michael Daehn’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
