
Public Relations Strategist at Trans World Radio
Greater Philadelphia Area

Public Relations Strategist at Trans World Radio
Greater Philadelphia Area
Michael Colletto is a media and communications professional with a strong background in promotional copywriting and editing. A natural analyst and big-picture thinker with a sharp eye for detail, Michael excels at creative and strategic problem solving.
Michael began working for Trans World Radio in early January 2009. As the Public Relations Strategist for TWR Europe in Bratislava, Slovakia, his responsibilities include developing and coordinating PR and brand marketing campaigns for the region and TWR International, film production, and basic content design.
Michael graduated with Highest Honors from Cedarville University in 2006 with a Bachelor’s degree in Communication Studies. He also earned minors in Psychology, Theater, Bible, and Honors (Philosophy). He's still involved in commercial acting.
Online writing, internet content and marketing, branding, analysis, strategy, persuasive writing, promotional writing, product detail writing, user guides, internet community writing, public relations & customer service.
(Non-Profit; Broadcast Media industry)
January 2009 — Present (11 months)
I am responsible for evaluating current Public Relations strategy and working to develop and coordinate new PR and brand marketing campaigns for both the region and TWR International. I also serve as video producer for TWR Europe's Epic Stories.
(Public Company; LINTA; Retail industry)
January 2007 — December 2008 (2 years )
I wrote and edited countless pieces of internet sales copy, with daily responsibilities encompassing elements of marketing, design, strategy, competitive intelligence, community development, organizational efficiency, and public relations.
(Public Company; SBUX; Retail industry)
2006 — 2008 (2 years )
I developed enthusiastically satisfied customers by providing consistently excellent coffee and exceptional customer service in a fast-paced retail environment.
(Public Relations and Communications industry)
April 2004 — July 2006 (2 years 4 months)
Within a close-knit team environment, I helped brainstorm, construct, and implement drama programs for a variety of settings and audiences. We then traveled to churches, schools, and camps across the nation as performers and Public Relations Representatives for Cedarville University.
(Educational Institution; Higher Education industry)
2003 — 2006 (3 years )
I helped clients in a one-on-one environment to develop better critical thinking and writing skills.
BA , Communication Studies , 2002 — 2006