Michael Chinn
Experienced Creative Professional
- Location
- Washington D.C. Metro Area
- Industry
- Graphic Design
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Michael Chinn know in common
- Get introduced to Michael Chinn
- Contact Michael Chinn directly
Michael Chinn's Overview
- Current
-
- Principal + Creative Director at Michael Chinn Creative
- Co-founder + COO at Canopy Ethiopia
- Past
-
- Principal, Creative Strategist + Designer at Fulltank Creative
- Consultant – Art Direction + Design at National Public Radio [NPR]
- Director of Creative Services at Alexander+Tom
- Art Director [one-year contract] at Discovery Communications
- Creative Director, Design and User Experience Group at US Interactive
- Creative Director at WorldSpace Satellite Radio
- Education
-
- Virginia Commonwealth University
- University of Maryland College Park
- Recommendations
-
8 people have recommended Michael
- Connections
-
319 connections
- Websites
Michael Chinn's Summary
Michael Chinn is an accomplished creative professional and executive manager with over 15 years experience producing award winning brand identities, integrated multi-platform marketing and internal communications, advertising, and promotion for international media and entertainment, lifestyle, corporate, and not-for-profit markets.
An entrepreneur and a corporate executive, Michael is a motivational leader who has directed the efforts of multi-faceted creative and technical teams, as well as collaborative partnerships with global agencies, including Grey Advertising, McCann-Eriksson Worldwide, and Bozell Wilsenach Africa.
Providing support for such clients as NPR, CNN, ESPN, Easton Sports, National Geographic, Baltimore Museum of Art, CapitalOne, Habitat for Humanity, Hearst Radio/98 Rock, NASA, T. Rowe Price, and WorldSpace Satellite Radio, has garnered him international recognition. Michael’s work has been showcased in numerous industry publications and books.
In addition to his professional career as a brand consultant, Michael had been an integral part of the creative staffs of WorldSpace Satellite Radio, Discovery Communications, US Interactive and MCI Telecommunications. The extensive breadth of these organizations has fostered his global perspective and expertise in designing for multicultural and multilingual audiences.
Michael was honored in 2007 to be selected by digital media pioneer Peggy Miles to serve on the Digital Media Executive Advisory Board. Due to his concern and involvement with environment and humanitarian issues, he is Co-founder and COO of Canopy Ethiopia [501c3], a reforestation and alternative energy initiative, where he additionally serves on the Board of Directors.
Specialties
• Creative and executive leadership experience within traditional and digital environments
• Specialize in crafting brands, and innovative communications solutions through a coordinated blend of inspired creative, proven marketing tools and emerging media
• Departmental development, staff building and mentoring
• Global expertise and perspective designing for multicultural and multilingual environments
• Strong interpersonal and negotiation skills
• Forward thinking, and motivated entrepreneur
Michael Chinn's Experience
Consultant – Art Direction + Design
National Public Radio [NPR]
Nonprofit; 501-1000 employees; Broadcast Media industry
March 2006 – March 2008 (2 years 1 month)
Provided on-site design and management support for NPR’s award-winning, in-house design department.
• Consulted and collaborated directly with the C-level team, department leaders, affiliate stations, and business partners on marketing and internal communication initiatives
• Design and execution of cross-platform and multi-channel marketing communication tools for corporate and business-to-consumer marketing, including program branding, affiliate stations, corporate sponsorship, and consumer products
• Provided expertise in the enhancement and consistency of its brand image and messaging standards
Director of Creative Services
Alexander+Tom
2006 – 2006 (less than a year)
Creative management for an award winning leading edge Baltimore based digital marketing agency. Left position to pursue an opportunity to establish an external collaborative partnership.
• Executive duties included business strategy, proposal development, estimating, resource allocation, and the development and integration of agency process and procedures
• Responsibilities included departmental leadership, creative direction, design, client and project management, and business development
• Clients included Black and Decker, Hearst Media, Under Armour, Bermuda Department of Tourism, Towson University, National Aquarium Baltimore, and Titleist
Art Director [one-year contract]
Discovery Communications
Public Company; 1001-5000 employees; Broadcast Media industry
March 2003 – February 2004 (1 year)
Art Direction and design for TLC within Discovery Creative, an award winning, in-house agency for Discovery Channel and its portfolio of brands.
• Directed and designed brand identity, multi-platform off-air marketing, and advertising for such TLC properties as Trading Spaces, While You Were Out, Resident Life, etc.
• Managed project teams, budgets, schedules, and production
• Interacted with internal clients [marketing and affiliate sales, etc.] from engagement through all phases of creative to delivery of the final product
• Reviewed and selected all project elements, including external resources, photography and illustration
• Played an instrumental role in the rebranding initiatives for TLC, Health, and Science channels
• Created educational and awareness collateral for various philanthropic campaigns
Creative Director, Design and User Experience Group
US Interactive
2001 – 2001 (less than a year)
A short lived international systems integration and internet/web design consultancy, based in Philadelphia PA, that closed its doors at the end of the dot-com boom. USWeb/marchFirst, AvenueA/Razorfish, and Sapient were similar competing agencies.
• Charged with leading an initiative to build a world-class Creative Services department within this newly established Northern Virginia practice. Assembled, managed, and mentored, a multifaceted team that consisted of Art Directors, Designers, Developers, Information Architects, and User Experience specialists. Collaborated with Human Resources in talent recruiting, developing roles, responsibilites, salaries, and hiring and management practices
• Worked closely with the Executive Management, Technology Group, and Client Services teams to create and implement policies and procedures, craft business development strategies, plan marketing initiatives, review proposals, cost estimation, and foster client engagement
• Based on client discovery findings, created and directed site architecture, wireframes, look and feel, content development, brand integration, schedules, etc.
Creative Director
WorldSpace Satellite Radio
Public Company; 201-500 employees; WRSP; Broadcast Media industry
April 1998 – June 2000 (2 years 3 months)
The world’s first digital satellite radio broadcast service, a billion dollar start-up, provided 62 channels of music, news, information to a potential 6.2 billion consumer listeners across 122 countries in Africa, Asia, and the Middle East.
• Played an instrumental role in the development of an award-winning 9 person Creative Services team within a $3.5 million a year budget.
• Established and implemented departmental process and procedures
• Defined, created, implemented and managed the corporate and consumer brand, to reflect the visionary, dynamic, high-tech and global nature of the company, and to work within a multicultural and multilingual environment – across all platforms: print,
broadcast, digital media, and outdoor.
• Created integrated solutions for a full range of multi-platform, communication needs that included marketing, advertising and promotion, sales and training, public relations, as well as event and exhibition support across all corporate, consumer, and trade channels
• Initiated and led a team that worked directly with executive management to define and implement the company’s core values, its long and short-term goals and objectives, its core competencies, its products and services, and other relevant factors
• With a $5 million budget constraint, developed and managed a successful service launch marketing campaign, that included B2B, Trade, and “through the line” consumer efforts within the 5 African countries of South Africa, Kenya, Ghana, Nigeria, and Egypt
• Established and managed a global infrastructure of vendor partnerships within our service areas to handle media buys, localization of advertising and collateral, and printing and distribution
• Managed and directed collaborative partnerships with global agencies, including Grey Advertising, McCann-Eriksson Worldwide, and Bozell Wilsenach Africa
Michael Chinn's Education
Virginia Commonwealth University
1984 – 1987
University of Maryland College Park
1983 – 1984
Michael Chinn's Additional Information
- Websites:
- Interests:
-
Family, Music, Design, Arts, History, Environmentalism [alternative energies and technology, global warming, conservation...], Premiership and Bundesliga Football, Wine, Technology, Coffee, Reading, My dog Leo
- Groups and Associations:
-
Digital Media Executives Advisory Board Canopy Ethiopia Board of Directors Pi Lambda Phi Fraternity – VA Omega Rho '86
-
- Honors and Awards:
-
HOW Design Books
HOW Magazine
The MEAD60, Certificate of Honor
American Corporate IdentitY
Global Corporate Identity
The Creativity Annual
ADCMW Annual Shows
HOW Conference “The Creative Challenge”
Printing and Graphic Communications Association
Printing Institute of America
Printers Choice Award
Rockport Publishers
Create Magazine
AIGA 50
Contact Michael for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Michael Chinn’s full profile to...
- See who you and Michael Chinn know in common
- Get introduced to Michael Chinn
- Contact Michael Chinn directly
Not the Michael Chinn you were looking for? View more »
