Michael Cheek

Current

• Manager, Interactive Marketing at Mohawk Industries

Past

• Creative Director at Jackson Healthcare Solutions
• Director of Communication at Southeast Conference of the United Church of Christ
• Acting Webmaster (Contract) at Huber Engineered Materials

• Chief Creative Officer at edgeINNOVATIVE
• Director of Communication at iDEFENSE
• Senior Editor and Lab Director at Government Computer News
• Managing Editor at Washington Technology
• Research Assistant at Los Angeles Times
• Staff Writer at The Stuart News

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6 more...

Education

• American University
• Georgia Southern University

Recommended

4 people have recommended Michael

Connections

101 connections

Industry

Internet

Websites

• My Website
• My Blog
• My Portfolio

Michael Cheek’s Summary

Good designers, technical developers, creative artists, organized project managers or effective communicators can be found easily.

But how many web designers understand how a visitor will read a site? How many artists comprehend technical tasks, can explain requirements to the developers, and manage a detailed project from start to launch and well beyond? How many creative directors bring an imaginative vision that’s well outside the proverbial box but grounded enough to plot a roadmap to success?

With Michael Cheek, art and technology merge effortlessly; exemplary communication skills intersect with extreme creativity.

Michael Cheek offers…
… marketing prowess with knowledge in branding and corporate identity development, strategic planning, positioning, research analysis, advertising, public relations and promotion.
… years of graphic design in all media with particular aptitudes in logo development, branding and identity.
… technical know-how for websites including site mapping, logical infrastructure, navigation design, usability, wireframes, storyboarding and search-engine optimization.
… more-than-enough management experience including team building, project management and budgetary processes.

Michael Cheek’s Specialties:

Online strategy, online marketing and communication, branding and identity, creativity, team-building, management.

Michael Cheek’s Experience

• Manager, Interactive Marketing

  Mohawk Industries

  (Public Company; 10,001 or more employees; MHK; Building Materials industry)

  March 2007 — Present (2 years 5 months)

  Architect and Strategist for Mohawk Industries Residential Division web presence, including the consumer-focused MohawkFlooring.com.

• Creative Director

  Jackson Healthcare Solutions

  (Privately Held; 201-500 employees; Health, Wellness and Fitness industry)

  August 2004 — March 2007 (2 years 8 months)

  JHS (Alpharetta, Ga.) is a portfolio corporation servicing 12 companies; the Creative Services department acts as an internal agency.
  
  Plans effective communication, merging marketing strategies and client goals. Understands design and text and the interplay between both, making certain that the holistic vision meets client aesthetics and client goals. Analyzes competitors. Designs logos and develops corporate identity and branding.
  
  Balances website designs for effective communication, superior usability and marketing goals. Develops design interface by creating look and feel; preparing wireframes and storyboards; and communicating technical and design requirements to development. Generates site navigation by categorizing content and establishing search-engine optimized flow with functional page placement. Maintains site appearance by developing and enforcing content and display standards. Evaluates user-tracking reports and conducts usability testing for improvement.

• Director of Communication

  Southeast Conference of the United Church of Christ

  (Non-Profit; 1-10 employees; Religious Institutions industry)

  June 2006 — February 2007 (9 months)

  Southeast Conference of the United Church of Christ (Atlanta, Ga.): Leadership organization for all UCC churches in Georgia, Tennessee, South Carolina, Alabama, Mississippi and the panhandle of Florida.
  
  Managing editor of bimonthly newspaper Voices & Visions; redesigned the newspaper, designed promotional flyers, created multiple logos and branding elements for various programs, seminars and ministries; leads seminars on integrated communications for congregations.

• Acting Webmaster (Contract)

  Huber Engineered Materials

  (Privately Held; 1001-5000 employees; Chemicals industry)

  February 2004 — August 2004 (7 months)

  Huber Engineered Materials (Atlanta, Ga.) is the largest division of the J. M. Huber Corporation.
  
  Redesigned intranet, updated internet site, trained internal content managers. Project manager for planned content management system evaluation, purchase and deployment.

• Chief Creative Officer

  edgeINNOVATIVE

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  October 2002 — March 2004 (1 year 6 months)

  Provided small-business clients with creative services including corporate identity, logos, website development, collateral design, strategic marketing, messaging and much more.

• Director of Communication

  iDEFENSE

  (Privately Held; 11-50 employees; Security and Investigations industry)

  October 2001 — October 2003 (2 years 1 month)

  iDEFENSE Inc. (Sterling, Va.) is a cyber-security company now owned by VeriSign Inc.
  
  Provided effective, measurable increase in public exposure for cyber-security firm; wrote and edited daily reports, long-term research papers, marketing collateral and press releases.

• Senior Editor and Lab Director

  Government Computer News

  (Privately Held; 201-500 employees; Newspapers industry)

  October 1995 — October 2000 (5 years 1 month)

  Government Computer News (Washington, D.C.) is a publication of the Washington Post Company.
  
  Managed reviews lab; conducted, wrote and edited a wide variety of software and hardware products for publication; assisted in marketing and promotional efforts.

• Managing Editor

  Washington Technology

  (Privately Held; 11-50 employees; Newspapers industry)

  January 1993 — October 1995 (2 years 10 months)

• Research Assistant

  Los Angeles Times

  (Public Company; 501-1000 employees; Newspapers industry)

  March 1992 — December 1992 (10 months)

• Staff Writer

  The Stuart News

  (Privately Held; 201-500 employees; Newspapers industry)

  June 1989 — August 1991 (2 years 3 months)

Michael Cheek’s Education

• American University

  MA , Journalism & Public Affairs , 1991 — 1992

• Georgia Southern University

  BA , History , 1985 — 1989

Additional Information

Michael Cheek’s Websites:

• My Website
• My Blog
• My Portfolio

Michael Cheek’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Online Advertising Professionals
•    Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
•    The Flooring Group
•    TalkFloor

Michael Cheek’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch