Michael Cayley

Current

• Principal, Social Capital Practice at Context Creative Inc.

Past

• CEO at PlanetEye, Inc.
• VP, Operations at PlanetEye, Inc.
• Chief Operating Officer at PodChannels Inc.

• Principal at Reciprocal Enterprises (Sole Proprietorship)
• Vice President, Business Development, USA at ClickIQ Inc./DRAKE International
• Manager at Knowledge Harvest (a subsidary of DRAKE International & ClickIQ.com)
• Director of New Product Development at BellSouth International-Jitong
• Director of Marketing at Sealand Housing Corporation

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Education

• McRae-INSEEC, MBA
• McRae Institute of International Management
• Mount Saint Vincent University

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Recommended

6 people have recommended Michael

Connections

244 connections

Industry

Executive Office

Michael Cayley’s Summary

My thesis, "Introducing Social Capital Value Add" was selected by the ChangeThis.com editorial board and competed against 11 others between May 19 and June 19th. It led the month. It is the 8th most demanded manifesto in ChangeThis history and should be released in the fall.

My next priority is to develop SCVA case studies with selected publicly traded corporations.

Here are a few examples of other projects that I have been working on:

- financing the launch of a sustainability lifestyle social network anchored by a chain & brand of "eco" or "green" hotels,
- analyzing a marketing strategy targeted at North America's 50 million cultural creatives through the lens of proven luxury marketing methods,
- analyzing market trends and developing concepts for a sports social media network,
- reporting on CRM 2.0 best practices in online banking services, and,
- advocating for the recognition of the link between social capital and corporate value via a method akin to brand valuation (see wwww.socialcapitalvalueadd.com)

Michael Cayley’s Specialties:

Management - social networking and social media with complimenting competencies in consumer research and community marketing (online and meat space).

Attracted over US$50 million from global institutional, corporate & private investors.

Exceptional P&L, team building and corporate development experiences.

Propelled over US$21 million in complex “C” level sales with scarce resources.

Clinched visionary sales, developed winning teams, cultivated crucial strategic alliances.

Michael Cayley’s Experience

• Principal, Social Capital Practice

  Context Creative Inc.

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  September 2007 — Present (1 year)

  The core idea of social capital theory is that social networks have value.
  
  At Context we believe that corporations have an unprecedented opportunity to build social capital that will be a distinctive contributing factor to corporate valuation.
  
  This belief is the genesis of every engagement we undertake within the social capital practice. Whether starting with a simple blog, a podcast, a viral promotional contest or a complete overhaul of your company’s media strategy – we begin by developing an understanding of your culture, employees, suppliers, investors, customers and competitive environment.
  
  Always pragmatic, our objective is to surpass expectations on the assignment, with the vision of mapping technology against your existing social networks to create long term enduring value.

• CEO

  PlanetEye, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  December 2006 — April 2007 (5 months)

  At PlanetEye, I actualized the company - moving it from incubation concept to launch phase. This included:
  
  - being promoted from VP, Operations to CEO and appointed to the Board of Directors,
  - making human resources decisions to accommodate change,
  - selecting product development and marketing firms and negotiating related fees and contracts,
  - envisioning in detail the Company’s product plan and delivering a market ready product within a very tight time frame,
  - re-branding the Company, developing a go to market strategy and plan which included a launch partnership with up to 150 universities globally through Hewlett Packard University Relations (USA) and Engineers Without Borders, USA,
  - clarifying responsibilities with respect to the assertion of the Company’s USA patent applications and getting the formal process on track,
  - presenting the go forward plan and obtaining a follow on financial commitment from GrowthWorks, one of the Company’s two venture capital investors.

• VP, Operations

  PlanetEye, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  October 2006 — December 2006 (3 months)

  The founding group at PlanetEye invited me into the company as the senior executive responsible for helping them materialize a new travel services concept employing geo-search, geo-tagging, mapping, social networking and social media.
  
  The company is owned/financed by JL Albright, Growthworks and Microsoft.

• Chief Operating Officer

  PodChannels Inc.

  (Privately Held; 1-10 employees; Online Media industry)

  August 2005 — September 2006 (1 year 2 months)

  PodChannels Inc. is a B2B new media company specializing in hosted social media solutions.
  
  • Tapped by founders to commercialize social media technologies including an RSS (podcasting) based content management & business process platform and white label social network.
  • Negotiated channel deal with largest national media services co. (Corus-Rogers owned) in 90 days.
  • Negotiated pilot in 60 days with major media company leading to CDN$1.5-million in projected sales.
  • Crafted business model that underpins US$15-million in projected sales.

• Principal

  Reciprocal Enterprises (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Outsourcing/Offshoring industry)

  September 2004 — August 2005 (1 year)

  • Developed Outsourcing Professionals of Canada (a professional trade association) and Leaside Bandwidth Yard (a commercial real estate project) business plans.

• Vice President, Business Development, USA

  ClickIQ Inc./DRAKE International

  (Privately Held; 501-1000 employees; Market Research industry)

  October 2001 — September 2004 (3 years)

  ClickIQ offers leading American brands consumer research solutions via a B2B-ASP that integrates with CRM & e-marketing strategies.
  
  • Positioned offerings within the value chains of Wal-Mart and Best Buy; significantly expanded sales; added clients like Dorel Juvenile Group, Energizer and Gateway Computer.
  • Supported Pizza Hut, Best Buy and Johnson & Johnson accounts.
  • Advised market research design in consumer health products, consumer electronics, juvenile products and retail property management.

• Manager

  Knowledge Harvest (a subsidary of DRAKE International & ClickIQ.com)

  (Privately Held; 11-50 employees; Market Research industry)

  September 2001 — 2002 (1 year)

  Founding executive with all P&L and marketing responsibility for a new consumer research company created to introduce the IQPortal (see above) to markets in Canada, Australia and New Zealand.
  
  • Created business plan to achieve CDN$3-million in first year projected sales.
  • Negotiated founding client agreement with BellGlobeMedia within six months.
  • Promoted IQPortal to DRAKE consultants to achieve internal adoption of new service.
  • Led follow up negotiations regarding US$5-million venture investment in ClickIQ, associated license and VAR agreement.
  • Devised strategy for marketing, recruiting & incenting a research panel of 60,000 Canadian consumers.
  
  DRAKE core business:
  
  • Appointed by Chairman to North American Hiring Committee & profit crisis team.
  • Advised Chairman on China market entry strategies.

• Director of New Product Development

  BellSouth International-Jitong

  (Public Company; 10,001 or more employees; Telecommunications industry)

  May 1999 — August 2000 (1 year 4 months)

  BSJ was a joint venture of America's BellSouth International and China's national Internet Service Provider, Jitong.
  
  • Conceived and developed BellSouth’s US$5-million plan to become a broadband corporate ISP deploying DSL & VBN networks at Grade A real estate projects. Investigated Voice over IP offerings. Made presentations to senior BellSouth & Jitong officials. Completed early stage sales development with property developers and owners.
  • Founded & acted as interim CEO of a complimentary on & off line Loyalty Programs ASP business. Negotiated the acquisition of an existing Chinese company. Recruited executives and recast staff of 20.

• Director of Marketing

  Sealand Housing Corporation

  (Privately Held; 501-1000 employees; Real Estate industry)

  May 1995 — June 1998 (3 years 2 months)

  This US$500-million waterfront project included a residential community, a Jack Nicklaus golf course with club, the Shanghai American School, and plans for luxury retail & hospitality.
  
  • Developed corporate identities and consumer brands, directed advertising, responsible for media buying, developed trade show exhibits.
  • Developed public relations strategy, acted as corporate spokesperson, elected to Board of American Chamber of Commerce in Shanghai, PRC, orchestrated coverage by The Wall Street Journal, Time Inc. and The Economist.
  • Contributed to raising US$50 million in investment.
  • Reported directly to Chairman, interacted with Directors.
  • Developed sales team and completed US$21-million in advance sales.
  • Established HR department, to manage 130 expatriate and 600 local employees.
  • Maintained relationships with over 160 senior executives representing 32 different countries.

Michael Cayley’s Education

• McRae-INSEEC, MBA

  MBA, Marketing/Finance, 2007 — 2008

  Modules included Corporate Finance, Investment Portfolio Mgmt, Luxury Marketing, Tourism Marketing, Sports Marketing, International Advertising, International Marketing and European Business Law. Focus of individual research is Corporate Social Capital.

  Activities and Societies:

  Attended The International Conference on the Formation of Social Networks featuring 10 of the world's top social network theorists. (see http://www.adislab.org)

• McRae Institute of International Management

  APMCP (post-graduate diploma), Asia Pacific Managment, 1994 — 1995

  Canada's award winning MBA level Cooperative Education Program leading to first assignment in Asia.

  Activities and Societies:

  General Proficiency Bursary Recipient.

• Mount Saint Vincent University

  Bachelor of Public Relations, Public Relations, 1987 — 1990

  Recipient, President's Pin, Student Leadership
  Cooperative Education Program leading to assignments making amendments to Canada Pension Plan & developing plan in wake of CDN$2-billion real estate merger.

  Activities and Societies:

  Senior Class President, Vice President - Marketing Society, Master of Ceremonies - Leadership for the 1990's Conference, Co-Chair Orientation Week, President - Young Liberals