Michael Carney

Current

Author at Marketing Rag
Strategic Planning Director at The Media Counsel
Freelance Writer at .Freelance (Self-employed)

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Past

Strategist at G2
Author at Trade Me Success Secrets
Media Strategist at MediaCom NZ

Internet Marketer at NetMarketing (Sole Proprietorship)

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1 more...

Education

University of Otago

Recommended

1 person has recommended Michael

Connections

39 connections

Industry

Marketing and Advertising

Websites

Michael Carney’s Summary

I'm a highly experienced writer and strategist with particular interest in marketing and advertising. Although I'm based in a small country (New Zealand) I've spent my professional career observing global trends and issues and applying those insights to my own endeavours and those of my clients. I intend to keep on learning and keep on thinking.

Michael Carney’s Specialties:

writing, emarketing, ecommerce, planning, strategic thinking

Michael Carney’s Experience

Author

Marketing Rag

(Marketing and Advertising industry)

March 2009 — Present (9 months)

“Marketing Rag” is a monthly subscription-only global enewsletter featuring marketing ideas, trends, opinions and factoids, written and edited by Michael Carney

Michael is a long-time global marketer, based in New Zealand but keeping a watchful eye on marketing trends around the world. A professional writer since he was 17, Michael is a published author, playwright, advertising copywriter, and prolific writer of newsletters, articles and a million reports. He has spent nearly four decades in advertising and marketing roles, working with leading brands in virtually all product and service categories. Michael is Strategic Planning and Insights Director for a leading independent advertising agency, The Media Counsel.
Strategic Planning Director

The Media Counsel

(Privately Held; 11-50 employees; Marketing and Advertising industry)

April 2008 — Present (1 year 8 months)

My responsibilities encompass strategic planning, thought leadership, research, analysis and communications.
Freelance Writer
.Freelance (Self-employed)

(Self-Employed; Myself Only; Writing and Editing industry)

1998 — Present (11 years )

I'm a published author (TRADE ME SUCCESS SECRETS, an in-depth guide to New Zealand's online auction marketplace, now in its second edition), an occasional playwright (especially comedy and children's theatre) and a regular writer of newsletters, articles, web copy, reports, powerpoints, newspaper columns, etc. My portfolio also includes press & magazine ads, radio commercials and a few TV commercials. My particular skill: explaining complicated topics to make them more accessible. I've worked in advertising and marketing for thirty-something years, mostly in ad agencies, and I'm still going strong.
Strategist

G2

(Public Company; 11-50 employees; Marketing and Advertising industry)

September 2006 — April 2008 (1 year 8 months)

G2 New Zealand, one of the operating units of GREYgroup in New Zealand, is part of the WPP group of companies worldwide. I moved to G2 in 2006 from sister company MediaCom. My role at G2 encompasses brand planning, communications strategies, new business and developing thought leadership for the company in the advertising and marketing space. I write, edit and publish a regular newsletter, the MARKETING DIGEST, which circulates via email to advertising and marketing professionals in New Zealand and elsewhere.
Author

Trade Me Success Secrets

(Writing and Editing industry)

December 2004 — November 2007 (3 years )

I researched and wrote TRADE ME SUCCESS SECRETS, a book about New Zealand's leading online auction website Trade Me. The process began in December 2004 when I first had the idea and contacted Trade Me to gain their permission for the book. Research followed, including interviewing many of Trade Me's top buyers and sellers; and the whole process gained momentum in April 2005 when I signed a contract with Martin Taylor and Russell Brown to publish the book under the imprint of Activity Press.

The first edition was released in late October 2005 -- and sold out in six weeks. A second printing followed, and the ongoing demand was enough to result in a Second Edition, published in November 2007.
Media Strategist

MediaCom NZ

(Public Company; 1-10 employees; Marketing and Advertising industry)

April 2003 — August 2006 (3 years 5 months)

MediaCom New Zealand, one of the operating units of GREYgroup in New Zealand, is part of the WPP group of companies worldwide. I worked at MediaCom for three and a half years, planning and placing media, before moving to sister company G2 in 2006.
Internet Marketer
NetMarketing (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

September 1998 — March 2003 (4 years 7 months)

My role involved a mix of projects: writing, producing and then selling online marketing information and resources around the world; writing and sending out weekly email newsletters to a number of different special interest groups; advising clients on their internet marketing activities; planning and placing online advertising; and even building (rudimentary) websites for a small number of clients.

Michael Carney’s Education

University of Otago

1972 — 1973

Additional Information

Michael Carney’s Websites:

Michael Carney’s Interests:

writing, new technology, theatre, the arts

Michael Carney’s Groups:

Chairman, eMarketing Network (special interest group of the Marketing Association of New Zealand);
Former Chairman, St Thomas's Parent Teachers Association;
Former Chairman, Maungawhau Mt Eden Community Arts Council;
Former Executive Member, Wellington Community Arts Council;
Past President, Playwrights' Association of New Zealand;
Past President, Musical & Drama Society;
Past President, Vision Theatre;
Former Vice-Chairman, Kelburn Branch, NZ National Party;