Michael Carney

Current

• Strategic Planning Director at The Media Counsel
• Freelance Writer at .Freelance (Self-employed)

Past

• Strategist at G2
• Media Strategist at MediaCom NZ
• Internet Marketer at NetMarketing (Sole Proprietorship)

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Education

• University of Otago

Recommended

1 person has recommended Michael

Connections

7 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog

Michael Carney’s Summary

I'm a highly experienced writer and strategist with particular interest in marketing and advertising. Although I'm based in a small country (New Zealand) I've spent my professional career observing global trends and issues and applying those insights to my own endeavours and those of my clients. I intend to keep on learning and keep on thinking.

Michael Carney’s Specialties:

writing, emarketing, ecommerce, planning, strategic thinking

Michael Carney’s Experience

• Strategic Planning Director

  The Media Counsel

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2008 — Present (2 months)

  My responsibilities encompass strategic planning, thought leadership, research, analysis and communications.

• Freelance Writer

  .Freelance (Self-employed)

  (Self-Employed; Myself Only; Writing and Editing industry)

  1998 — Present (10 years)

  I'm a published author (TRADE ME SUCCESS SECRETS, an in-depth guide to New Zealand's online auction marketplace, now in its second edition), an occasional playwright (especially comedy and children's theatre) and a regular writer of newsletters, articles, web copy, reports, powerpoints, newspaper columns, etc. My portfolio also includes press & magazine ads, radio commercials and a few TV commercials. My particular skill: explaining complicated topics to make them more accessible. I've worked in advertising and marketing for thirty-something years, mostly in ad agencies, and I'm still going strong.

• Strategist

  G2

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  September 2006 — April 2008 (1 year 8 months)

  G2 New Zealand, one of the operating units of GREYgroup in New Zealand, is part of the WPP group of companies worldwide. I moved to G2 in 2006 from sister company MediaCom. My role at G2 encompasses brand planning, communications strategies, new business and developing thought leadership for the company in the advertising and marketing space. I write, edit and publish a regular newsletter, the MARKETING DIGEST, which circulates via email to advertising and marketing professionals in New Zealand and elsewhere.

• Media Strategist

  MediaCom NZ

  (Public Company; 1-10 employees; Marketing and Advertising industry)

  April 2003 — August 2006 (3 years 5 months)

  MediaCom New Zealand, one of the operating units of GREYgroup in New Zealand, is part of the WPP group of companies worldwide. I worked at MediaCom for three and a half years, planning and placing media, before moving to sister company G2 in 2006.

• Internet Marketer

  NetMarketing (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  September 1998 — March 2003 (4 years 7 months)

  My role involved a mix of projects: writing, producing and then selling online marketing information and resources around the world; writing and sending out weekly email newsletters to a number of different special interest groups; advising clients on their internet marketing activities; planning and placing online advertising; and even building (rudimentary) websites for a small number of clients.

Michael Carney’s Education

• University of Otago

  1972 — 1973

Additional Information

Michael Carney’s Websites:

• My Website
• My Blog

Michael Carney’s Interests:

writing, new technology, theatre, the arts

Michael Carney’s Groups:

Executive member, eMarketing Network (special interest group of the Marketing Association of New Zealand);
Former Chairman, St Thomas's Parent Teachers Association;
Former Chairman, Maungawhau Mt Eden Community Arts Council;
Former Executive Member, Wellington Community Arts Council;
Past President, Playwrights' Association of New Zealand;
Past President, Musical & Drama Society;
Past President, Vision Theatre;
Former Vice-Chairman, Kelburn Branch, NZ National Party;

•    eMarketing Network - Interest Group of the New Zealand Marketing Association member

Michael Carney’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch