Michael Buechele
Performance Marketing, Ad Operations.
- Location
- Greater New York City Area
- Industry
- Online Media
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Michael Buechele's Overview
- Current
-
- Group Director, Network Sales Engineering and Ad Operations at Touchstorm
- Chief Performance Marketer and Founder at Adalytical
- Past
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- East Coast Sales Engineer at YuMe
- Client Relations Manager (Sales Engineer) at ADTECH / Aol
- Chief Performance Marketer at 11|15 Media
- Implementation Manager at Operative
- Sr. Ad Operations Process Manager at Operative
- Business Consultant at EBC, INC
- Application and Business Analyst at DoubleClick
- QA Manager at Graphic Image
- Education
-
- New York University
- Hofstra University
- City University of New York-Queens College
- Recommendations
-
18 people have recommended Michael
- Connections
-
500+ connections
Michael Buechele's Summary
I've been in the Ad Tech industry since the late 1990’s, working with the biggest companies in adserving and digital media; including DoubleClick, Operative, ADTECH / Aol, and YuMe.
Conferences I've spoken at:
Affiliate Summit
Blogworld
Performance Marketing Summit
My articles on Performance Marketing have been featured in FeedFront magazine.
Books I collaborated on:
Internet Marketing From The Real Experts.
It's All About The Cookies: Affiliate Marketers’ Recipes for Yummy Desserts and Success.
Love what you do.
Help people.
Have fun.
Be creative.
Build community.
Goals begin in the heart.
Leave the world a better place than how you found it.
Specialties: Performance Marketing, Ad Exchanges, Ad Servers, Media Buying, Lead Generation, Affiliate Marketing, Client Facing Management, Ad Operations, Leading and Managing Trafficking teams, Social Media Marketing, Search Engine Marketing (SEM), PPC.
Michael Buechele's Experience
Group Director, Network Sales Engineering and Ad Operations
Touchstorm
Privately Held; 11-50 employees; Internet industry
October 2012 – Present (8 months) NYC
We distribute online video for brands to publishers on screens around the world.
Touchstorm is a pioneer in distributing online video content. The company distributes online video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create premium quality, info-rich videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to place videos on the pages of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
Chief Performance Marketer and Founder
Adalytical
September 2010 – Present (2 years 9 months)
Adalytical is a Performance Marketing and Consulting company.
We deliver adserving consultation for networks and publishers. We create strategy, process workflow, and offer project management and implementation. Talk to us about how we can help you monetize your traffic.
For advertisers, we design, customize, run and optimize exclusive lead generation campaigns for your business with display and search strategies. Talk to us about how we can grow your customer base.
East Coast Sales Engineer
YuMe
Privately Held; 201-500 employees; Marketing and Advertising industry
April 2011 – June 2012 (1 year 3 months)
YuMe is a leading video advertising network and adserving platform which seamlessly monetizes web, mobile, tablet, and set top devices with a single technology.
Clients include Meredith.
Responsibilities:
• Provide technical product knowledge in support of Business Development and Account Management
• Platform demonstrations for prospects
• Support the pre-sales process as a product expert and solutions architect.
• Lead project management for integrations and migrating clients.
• Provide YuMe Customer Support and Engineer teams with detailed use cases and client requirements.
Client Relations Manager (Sales Engineer)
ADTECH / Aol
Privately Held; 201-500 employees; Internet industry
October 2009 – May 2010 (8 months)
ADTECH is a leading international digital marketing solutions company owned by Aol.
ADTECH is one of the largest enterprise grade ad serving solutions in the US and the largest solution in Europe. The platform powers all AOL advertising solutions. I play an essential role in ensuring successful deployment and ongoing operations of the ADTECH Helios IQ ad server for publishers and ad networks.
Clients include IDG Technetwork, LI Press, and Patch
Responsibilities:
• Support the pre-sales process as a product expert and solutions architect
• Scope, gather requirements and design project plans for executed ad serving deals
• Manage implementation process, including workflow and business process design, providing technical and product support to clients, managing integration efforts and acting as a liason to engineering escalations
• Provide ongoing account management and client development, post-implementation
Chief Performance Marketer
11|15 Media
September 2007 – October 2009 (2 years 2 months)
1115 Media is a publishing and media company with a focus on affiliate and performance marketing solutions for advertisers.
Responsibilities:
• Media buying and campaign management utilizing search PPC and publisher affiliate marketing display advertising
• Build relationships with publishers, vendors, media networks, Ad Agencies and Merchants
• Manage outsourced vendors, freelancers, and graphic teams.
• Brand and business development through social media techniques
• Blog and Website monetization consulting
• Affiliate Marketing speaker and podcaster (GeekCast.FM)
Implementation Manager
Operative
Privately Held; 201-500 employees; Computer Software industry
January 2007 – August 2007 (8 months)
Implementation lead for Operative’s Dashboard, premium publisher ad operations workflow system.
Clients include SourceForge, NBC/Universal-iVillage
Responsibilities:
• Support the pre-sales process as a product expert and solutions architect
• Implementation process and project management
• Led and documented client discovery sessions to determine business processes and technical requirements
• Designed configuration approach and defined project success criteria
• Managed in house resources needed to achieve success criteria: technical/product support, data cleansing team and engineering
• Workflow consultant: designed change management protocol and identified training needs to migrate human resources from existing business processes to new business processes to support our system
• Work with Product Management to identify new product enhancements based on client feedback
• Ongoing account management
Sr. Ad Operations Process Manager
Operative
Privately Held; 201-500 employees; Computer Software industry
October 2005 – January 2007 (1 year 4 months)
Managed a team Ad Traffickers supporting Operative’s outsourced ad operations service. Utilized Operative’s standard trafficking processes and tools.
Clients include FoxNews, Brightcove, National Public Broadcasting, CBS Radio
Responsibilities:
• Six sigma trained
• Campaign and inventory management for client’s campaigns.
• Project management for client implementation and migration.
• Ensured growth of team members through training, feedback, and leadership.
• Managed a team of 4 in-house traffickers and 15 outsourced resources
• Presentations, reporting and process improvement for clients
• Recognized growth opportunities to up sell.
• Ensured client SLAs are met.
Accomplishments:
• Lowest Team error rate (.04% avg.)
• Created alternatives to video tracking, before video tracking was available.
• Successful adserver migration for Motley Fool, with an error free three day turn around.
• Traffic team averages 1400 ad placements per month.
Business Consultant
EBC, INC
Privately Held; 11-50 employees; Financial Services industry
August 2004 – September 2005 (1 year 2 months)
Business Consultant for small businesses on Long Island.
Responsibilities:
• Analyzed and suggested improvements in Operations.
• Assisted with business plans for retail, e-commerce, mortgages, and others.
• Sales Presentations.
• Created project plans for multiple departments.
• Provided training for employees on new processes and software.
Application and Business Analyst
DoubleClick
Public Company; 1001-5000 employees; DCLK; Internet industry
September 2000 – August 2004 (4 years)
Business operations specialist developing support protocols and procedures between all functional departments to support the DoubleClick for Publishers (DFP) product.
Responsibilities:
• Product expert on DFP software and premium publisher ad server support
• Developed internal operations to support coordination of cross-departmental processes
• Implemented information systems to support new processes including: CRM systems, SalesLogix and Remedy trouble ticketing
• Developed documentation and reports for applications and processes
• Troubleshooting online Ads, HTML and JavaScript tags.
• Trained users on ad trafficking, HTML, and rich media.
QA Manager
Graphic Image
Privately Held; 51-200 employees; Printing industry
June 1994 – June 1998 (4 years 1 month)
Graphic Image was a book bindery specializing in custom books, journals, and photo albums.
Responsibilities:
• Supervised staff of 15 employees.
• Created and improved process between departments.
Michael Buechele's Publications
-
Internet Marketing From The Real Experts
- Velocity NYC Press; 1st edition (January 31, 2010)
- January 31, 2010
Authors: Michael Buechele"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.
Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts". -
It's All About The Cookies
- CreateSpace Independent Publishing Platform
- June 29, 2011
Authors: Michael BuecheleAffiliate Marketers’ Recipes for Yummy Desserts and Success! Since the 90’s, affiliate marketers have had a love affair with cookies – not the chocolate chip, or oatmeal variety – but the pieces of code that ultimately tracks affiliates’ sales and commissions earned. These affiliate marketers are a diverse group. Some work part-time and earn enough to subsidize their income while others have created extremely lucrative businesses. Ultimately, success is defined by the affiliates themselves. To that end, we’ve asked affiliate marketers from around the globe to share their recipe for success and favorite cookie (or other yummy dessert). The result is a mouth-watering collection of recipes and thought-provoking insights learned on their road to success – an interesting read and a wonderful addition to your own kitchen. “It’s All About the Cookies” was produced to help http://www.AffiliateMarketersGiveBack.com efforts to raise money to support breast cancer research, treatment, awareness and community programs. 100% of the net profits will be donated to the Avon Walk for Breast Cancer, which has raised more than $380 million since 2003 to help fight this horrible disease.
Michael Buechele's Skills & Expertise
Michael Buechele's Education
New York University
Management Coaching
2004
Concentrated in Executive Coaching
Hofstra University
Computer Science
2000
Certificate in Computer Science
City University of New York-Queens College
B.A., Philosophy, Literature
Michael Buechele's Additional Information
- Interests:
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Making the world a better place, helping people, and futbol americano.
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