
Founder of 11|15 Media, Ad Operations and Publishing
Greater New York City Area

Founder of 11|15 Media, Ad Operations and Publishing
Greater New York City Area
After spending the 1990s behind the scenes in print production, Michael Buechele learned a little tech and made the jump to online marketing and advertising. He’s spent nearly a decade working in New York City’s Silicon Alley.
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While At DoubleClick, I was influenced by Founder Kevin O’Conner’s entrepreneurial spirit and read his book “The Map of Innovation.” I decided I was going to start my own business, not sure what or when but I was preparing for the move. Luckily DoubleClick made the decision for me and, due to downsizing, I was shown the door.
My first venture, Elevation Business Coaching, provided consultation to entrepreneurs and helped get them out of the garage.
I was offered a position at Operative within a half hour of speaking with CEO Mike Leo, founder of Avenue A, and when he was with L90 bought the media division from DoubleClick. I had the privilege of guiding clients through optimizing online ad operations and generating website revenue. My clients included Cartoon Network, Brightcove, Marvel Comics, National Public Broadcasting, and CBS Radio.
During a holiday party, I met Founder Tony Thielman. We had a forty minute conversation where Thielman sparked my entrepreneurial flame again. It was my time at Operative that convinced me that I have the experience, resources, and industry knowledge needed to succeed with my second start up.
Welcome to 11|15 Media.
11|15 is on the lunatic fringe of affiliate marketing, publishing, building websites that add value to the consumer, SEO, SEM, PPC, Video and whatever is coming next.
Search Engine Marketing, Affiliate Marketing, Ad Operations, Website Monetization, SEO, SEM, PPC.
Empowering Entrepreneurs.
(Online Media industry)
September 2007 — Present (11 months)
Focus on Search Engine Marketing (SEM), Affiliate Marketing, and Social Networks.
(Online Media industry)
January 2007 — August 2007 (8 months)
(Online Media industry)
October 2005 — January 2007 (1 year 4 months)
(Management Consulting industry)
August 2004 — September 2005 (1 year 2 months)
(Public Company; Online Media industry)
September 2000 — August 2004 (4 years)
(Publishing industry)
June 1994 — June 1998 (4 years 1 month)
Management Coaching 2004
Concentrated in Executive Coaching
Computer Science 2000
Certificate in Computer Science
B.A., Philosophy, Literature