Founder of 11|15 Media, Ad Operations and Publishing
Greater New York City Area
- Current
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- CEO, Founder at 11|15 Media
- Past
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- Implementation Manager at Operative
- Ad Operations Process Manager at Operative
- Business Consultant and Coach at EBC, INC
- Corporate Applications at DoubleClick
- QA Manager at Graphic Image
- Education
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- New York University
- Hofstra University
- City University of New York-Queens College
- Recommended
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7 people have recommended Michael - Connections
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84
connections
- Industry
- Online Media
- Websites
Michael Buechele’s Summary
After spending the 1990s behind the scenes in print production, Michael Buechele learned a little tech and made the jump to online marketing and advertising. He’s spent nearly a decade working in New York City’s Silicon Alley.
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While At DoubleClick, I was influenced by Founder Kevin O’Conner’s entrepreneurial spirit and read his book “The Map of Innovation.” I decided I was going to start my own business, not sure what or when but I was preparing for the move. Luckily DoubleClick made the decision for me and, due to downsizing, I was shown the door.
My first venture, Elevation Business Coaching, provided consultation to entrepreneurs and helped get them out of the garage.
I was offered a position at Operative within a half hour of speaking with CEO Mike Leo, founder of Avenue A, and when he was with L90 bought the media division from DoubleClick. I had the privilege of guiding clients through optimizing online ad operations and generating website revenue. My clients included Cartoon Network, Brightcove, Marvel Comics, National Public Broadcasting, and CBS Radio.
During a holiday party, I met Founder Tony Thielman. We had a forty minute conversation where Thielman sparked my entrepreneurial flame again. It was my time at Operative that convinced me that I have the experience, resources, and industry knowledge needed to succeed with my second start up.
Welcome to 11|15 Media.
11|15 is on the lunatic fringe of affiliate marketing, publishing, building websites that add value to the consumer, SEO, SEM, PPC, Video and whatever is coming next.
Michael Buechele’s Specialties:
Search Engine Marketing, Affiliate Marketing, Ad Operations, Website Monetization, SEO, SEM, PPC.
Empowering Entrepreneurs.
Michael Buechele’s Experience
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CEO, Founder
11|15 Media
(Online Media industry)
September 2007 — Present (11 months)
Focus on Search Engine Marketing (SEM), Affiliate Marketing, and Social Networks.
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Implementation Manager
Operative
(Online Media industry)
January 2007 — August 2007 (8 months)
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Ad Operations Process Manager
Operative
(Online Media industry)
October 2005 — January 2007 (1 year 4 months)
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Business Consultant and Coach
EBC, INC
(Management Consulting industry)
August 2004 — September 2005 (1 year 2 months)
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Corporate Applications
DoubleClick
(Public Company; Online Media industry)
September 2000 — August 2004 (4 years)
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QA Manager
Graphic Image
(Publishing industry)
June 1994 — June 1998 (4 years 1 month)
Michael Buechele’s Education
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New York University
Management Coaching 2004
Concentrated in Executive Coaching
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Hofstra University
Computer Science 2000
Certificate in Computer Science
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City University of New York-Queens College
B.A., Philosophy, Literature
