Michael Buechele

Privately Held; 201-500 employees; Internet industry

October 2009 – May 2010 (8 months)

ADTECH is a leading international digital marketing solutions company owned by Aol.

ADTECH is one of the largest enterprise grade ad serving solutions in the US and the largest solution in Europe. The platform powers all AOL advertising solutions. I play an essential role in ensuring successful deployment and ongoing operations of the ADTECH Helios IQ ad server for publishers and ad networks.

Clients include IDG Technetwork, LI Press, and Patch

Responsibilities:

• Support the pre-sales process as a product expert and solutions architect
• Scope, gather requirements and design project plans for executed ad serving deals
• Manage implementation process, including workflow and business process design, providing technical and product support to clients, managing integration efforts and acting as a liason to engineering escalations
• Provide ongoing account management and client development, post-implementation

June 2009 – October 2009 (5 months)

Affiliate Marketer, Blogger, Conference Speaker, Writer, Podcast Host. Social Media Maven, and all around good guy.

September 2007 – August 2009 (2 years)

1115 Media is a publishing and media company with a focus on affiliate and performance marketing solutions for advertisers.

Responsibilities:
• Media buying and campaign management utilizing search PPC and publisher affiliate marketing display advertising
• Build relationships with publishers, vendors, media networks, Ad Agencies and Merchants
• Manage outsourced vendors, freelancers, and graphic teams.
• Brand and business development through social media techniques
• Blog and Website monetization consulting
• Affiliate Marketing speaker and podcaster (GeekCast.FM)

Privately Held; 51-200 employees; Computer Software industry

January 2007 – August 2007 (8 months)

Implementation lead for Operative’s Dashboard, premium publisher ad operations workflow system.

Clients include SourceForge, NBC/Universal-iVillage

Responsibilities:
• Support the pre-sales process as a product expert and solutions architect
• Implementation process and project management
• Led and documented client discovery sessions to determine business processes and technical requirements
• Designed configuration approach and defined project success criteria
• Managed in house resources needed to achieve success criteria: technical/product support, data cleansing team and engineering
• Workflow consultant: designed change management protocol and identified training needs to migrate human resources from existing business processes to new business processes to support our system
• Work with Product Management to identify new product enhancements based on client feedback
• Ongoing account management

Privately Held; 51-200 employees; Computer Software industry

October 2005 – January 2007 (1 year 4 months)

Managed a team Ad Traffickers supporting Operative’s outsourced ad operations service. Utilized Operative’s standard trafficking processes and tools.

Clients include FoxNews, Brightcove, National Public Broadcasting, CBS Radio

Responsibilities:
• Six sigma trained
• Campaign and inventory management for client’s campaigns.
• Project management for client implementation and migration.
• Ensured growth of team members through training, feedback, and leadership.
• Managed a team of 4 in-house traffickers and 15 outsourced resources
• Presentations, reporting and process improvement for clients
• Recognized growth opportunities to up sell.
• Ensured client SLAs are met.

Accomplishments:
• Lowest Team error rate (.04% avg.)
• Created alternatives to video tracking, before video tracking was available.
• Successful adserver migration for Motley Fool, with an error free three day turn around.
• Traffic team averages 1400 ad placements per month.

Privately Held; 11-50 employees; Financial Services industry

August 2004 – September 2005 (1 year 2 months)

Business Consultant for small businesses on Long Island.

Responsibilities:
• Analyzed and suggested improvements in Operations.
• Assisted with business plans for retail, e-commerce, mortgages, and others.
• Sales Presentations.
• Created project plans for multiple departments.
• Provided training for employees on new processes and software.

Public Company; 1001-5000 employees; DCLK; Internet industry

September 2000 – August 2004 (4 years)

Business operations specialist developing support protocols and procedures between all functional departments to support the DoubleClick for Publishers (DFP) product.

Responsibilities:
• Product expert on DFP software and premium publisher ad server support
• Developed internal operations to support coordination of cross-departmental processes
• Implemented information systems to support new processes including: CRM systems, SalesLogix and Remedy trouble ticketing
• Developed documentation and reports for applications and processes
• Troubleshooting online Ads, HTML and JavaScript tags.
• Trained users on ad trafficking, HTML, and rich media.

Privately Held; 51-200 employees; Printing industry

June 1994 – June 1998 (4 years 1 month)

Graphic Image was a book bindery specializing in custom books, journals, and photo albums.
Responsibilities:
• Supervised staff of 15 employees.
• Created and improved process between departments.