Client Services, Ad Operations, Publishing
Greater New York City Area
- Current
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- President, Founder at 11|15 Media
- Past
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- Implementation Manager at Operative
- Ad Operations Process Manager at Operative
- Business Consultant and Coach at EBC, INC
- Corporate Applications at DoubleClick
- QA Manager at Graphic Image
- Education
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- New York University
- Hofstra University
- City University of New York-Queens College
- Recommended
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13 people have recommended Michael - Connections
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186
connections
- Industry
- Online Media
- Websites
Michael Buechele’s Summary
Since the early 90s I've worked in publishing, both print and online. Before the Tech Bubble burst, I joined DoubleClick in NYC’s Silicon Alley to learn about adserving from the best in the industry. Later, I went on to help some of the biggest and best publishers get even better; companies like Cartoon Network, Brightcove, Marvel Comics, National Public Broadcasting, CBS Radio, and NBC Universal. In 2007, I started 11|15 Media after seeing the tremendous opportunities in Performance Marketing, publishing and to have a platform to teach leadership. I’m currently writing a book on Motivation and Leadership.
Love what you do.
Help people.
Have fun.
Be creative.
Build community.
Goals begin in the heart.
Leave the world a better place than how you found it.
Michael Buechele’s Specialties:
Leading, Client Facing Management, Ad Operations, Affiliate Marketing, Publisher Revenue Strategy, Leading and Managing Trafficking teams, Organizing outsourced teams, Adserving, Web 2.0 and Social Media Technologies, Search Engine Marketing (SEM), Website Monetization, SEO, PPC.
Michael Buechele’s Experience
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President, Founder
11|15 Media
(Online Media industry)
September 2007 — Present (1 year 11 months)
1115 Media is a publishing and media company with a focus on new media, entrepreneurship, leadership, and Performance (Affiliate) Marketing.
Responsibilities:
• Small Business Operations.
• Build relationships with publishers, vendors, media networks, Ad Agencies and Merchants.
• Performance Marketing and Publishing.
• Manage outsourced vendors, freelancers, and graphic teams.
• Brand development through Social communities.
• Blog and Website monetization.
• Content management, including text, video and podcasts.
• Generating traffic through Search Engine Marketing, Search Engine Optimization, and Social Media networks.
• Web Site analytics. -
Implementation Manager
Operative
(Privately Held; 51-200 employees; Online Media industry)
January 2007 — August 2007 (8 months)
Implementation lead and resource. Clients included NBC Universal and iVillage.
Responsibilities:
• Project management of Implementation process.
• Worked with Operative Sales, Account Management, and Ad Operations when needed.
• Worked with clients to understand and document their business needs and processes.
• Designed configuration approach that met the client's goals, while finding workable solutions to requirements that are beyond the software’s scope.
• Led and documented client meetings and extensive data manipulation, mapping and cleansing.
• Documented new implementation processes, to handle client requirements that go beyond the normal implementation scope.
• Acted as an advocate for Operative’s products and services to current and potential clients.
• Trained client personnel to ensure effective utilization of the software.
• Helped client stakeholders in gaining acceptance of Dashboard in their organizations.
• Ensure client SLAs are met. -
Ad Operations Process Manager
Operative
(Privately Held; 51-200 employees; Online Media industry)
October 2005 — January 2007 (1 year 4 months)
As the main POC for clients, I was responsible for client satisfaction, ad operations services, implementation, ad campaign management and reporting. Six Sigma trained.
Responsibilities:
• Developed and maintained strong relationships with publishers and agencies.
• Proactive with Publishers, Advertisers, and Agencies.
• Campaign and inventory management for client’s campaigns.
• Project management for client implementation and migration.
• Ensured growth of team members through training, feedback, and leadership.
• Presentations for clients and prospects.
• Created and managed the delivery of campaign and inventory reports.
• Streamlined processes including QA and error checking.
• Recognized growth opportunities to up sell.
• Documented processes, guidelines, and procedures.
• Led an off-shore team.
• Ensured client SLAs are met.
• Managed workflow for consultants. -
Business Consultant and Coach
EBC, INC
(Privately Held; 11-50 employees; Financial Services industry)
August 2004 — September 2005 (1 year 2 months)
Business Consultant for small businesses on Long Island.
Responsibilities:
• Analyzed and suggested improvements in Operations.
• Assisted with business plans for retail, e-commerce, mortgages, and others.
• Sales Presentations.
• Created project plans for multiple departments.
• Provided training for employees on new processes and software. -
Corporate Applications
DoubleClick
(Public Company; 1001-5000 employees; DCLK; Internet industry)
September 2000 — August 2004 (4 years)
Liaison between internal departments and internal/external clients, improving process and reporting. Support of the DoubleClick DART adserver.
Responsibilities:
• Customized CRM applications, SalesLogix and Remedy.
• Trained users on products and processes.
• Documentation for applications and processes.
• Lead Crystal report designer.
• Lead support for Sales, Marketing, HR, and Engineering departments.
• SalesLogix and Remedy administrator.
• Technical support for DART, DFP to external clients.
• Troubleshooting online Ads, HTML and JavaScript tags.
• Trained users on ad trafficking, HTML, and rich media. -
QA Manager
Graphic Image
(Privately Held; 51-200 employees; Printing industry)
June 1994 — June 1998 (4 years 1 month)
Graphic Image was a book bindery specializing in custom books, journals, and photo albums.
Responsibilities:
• Supervised staff of 15 employees.
• Created and improved process between departments.
Michael Buechele’s Education
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New York University
Management Coaching 2004
Concentrated in Executive Coaching
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Hofstra University
Computer Science 2000
Certificate in Computer Science
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City University of New York-Queens College
B.A. , Philosophy, Literature
Additional Information
Michael Buechele’s Websites:
Michael Buechele’s Interests:
Making the world a better place, helping people, and futbol americano.
