Michael Briggin

Michael Briggin

CRM Marketing Guru / Marketing Strategist / Social Media Engagement Manager

San Francisco Bay Area
Marketing and Advertising

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Michael Briggin's Overview


500+ connections


Michael Briggin's Summary

Detail-oriented, results-driven marketing professional with a business & results mindset. An analyst by nature with the ability to seize on data and provide foresight on business opportunities to generate word of mouth in unique ways.

Experience includes assisting in direct marketing campaigns, lead generation & nurturing, marketing analysis and marketing strategy.

Notable Accomplishments:

• Turning a static Meetup group into a revenue generating opportunity through effective community management and social media marketing campaigns.

• Increasing new members in an active Facebook career development group by 47% in five months using effective field marketing and Twitter marketing campaigns.

• Working cross-functionally with marketing team members and C-Level executives to adopt software to increase lead generation significantly and develop a stronger process for more effective marketing analysis and strategy.


• Lead generation campaigns
• Email marketing campaigns
• Marketing automation
• Social Media Communications (Facebook, Twitter, etc.)
• Marketing Analysis & Analytics
• CRM Marketing

Reach out if you have any promising opportunities or would like to chat anything business or marketing.

Read my blog to get more insight from me on marketing and business: http://mrbragensky.wordpress.com/

Michael Briggin's Experience

Nonprofit; 201-500 employees; Marketing and Advertising industry

September 2012Present (2 years 1 month) San Francisco Bay Area

• Managed and engaged SFAMA Meetup member community, resulting in a 53% increase in new group members in six months and a 41% increase from a year previous in avg. new group members per month.
• Analyzed social media user acquisition traffic via Google Analytics and initiated targeted marketing campaigns, increasing Meetup and Twitter network referrals.
• Analyzed market opportunities to diversify SFAMA marketing community, increasing attendance and word of mouth.

Sales Analyst

AbsolutelyNew, Inc.

Privately Held; 11-50 employees; Consumer Goods industry

May 2008September 2012 (4 years 5 months) San Francisco Bay Area

•Increased B2C direct marketing lead generation by 40% using SageCRM market segmentation
•Collaborated with marketing team to improve direct marketing lead generation by 20% using Satori lead data verification software.
•Lead and developed CRM strategies to improve various marketing campaign programs – Direct marketing & e-mail marketing using Vertical Response.
•Trained marketing and sales teams with SageCRM system features and reporting, resulting in increased efficiency and reduction of time in operations.
•Developed efficient tracking methology to improve marketing & sales operations in product development initiatives for clients.

Sales Assistant


Privately Held; 11-50 employees; Consumer Goods industry

May 2005May 2008 (3 years 1 month) San Francisco Bay Area

•Improved marketing operations by establishing a smooth, consistent communication line external direct mailing vendor to ensure fulfillment of campaign launch dates under tight deadlines.
•Assisted with competitive analysis of similar product development & marketing companies, improving the outlook for growth.
•Analyzed B2C marketing & sales data reports pertaining to client response rates in order to increase awareness for VP of Marketing on improving direct marketing initiatives.

Michael Briggin's Certifications

  • Business Analysis

    • UC Berkeley Extension
    • April 2013

Michael Briggin's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Environment
      • Science and Technology
    • Organizations I support:

      • NASA
      • IBM
      • RoboDynamics Corp.
      • Bill & Melinda Gates Foundation
      • Habitat for Humanity International

Michael Briggin's Courses

  • Independent Coursework

    • Business Analysis Essentials and Planning (X448.1)
    • Elicitation, Requirements Management and Communication (X448.2)
    • Enterprise and Requirements Analysis (X448.3)
    • Solution Assessment and Validation, Underlying Competencies (X448.4)

Michael Briggin's Organizations

  • IIBA Silicon Valley Chapter

    • November 2012 to Present

    Participant in regular monthly meetings which focus on IT analysis, assessment and implementation, as well as visual data modeling for business analysis projects which are geared towards improving communication and operations efficiency for private and public companies.

Michael Briggin's Skills & Expertise

  1. Email Marketing
  2. CRM
  3. Analytics
  4. Social Media Marketing
  5. Online Marketing
  6. Lead Generation
  7. Marketing
  8. Social Media
  9. E-commerce
  10. Business Analysis
  11. Marketing Communications
  12. Market Research
  13. Competitive Analysis
  14. Start-ups
  15. Blogging
  16. Microsoft Excel
  17. B2B
  18. Facebook
  19. PowerPoint
  20. Managing Database
  21. Management
  22. Data Analysis
  23. Microsoft Office 2003
  24. Adobe Acrobat
  25. Salesforce.com
  26. Networking
  27. Sales Operations
  28. Relationship Management
  29. Sage CRM
  30. Excel
  31. Business Operations
  32. Photoshop
  33. Product Marketing
  34. Product Development
  35. Google Adwords
  36. Search Advertising
  37. Enterprise Software
  38. Marketing Strategy
  39. B2B Marketing
  40. Vertical Response
  41. Information Technology Training
  42. Marketing Analytics
  43. Microstrategy
  44. Sales Analysis
  45. Marketing Automation
  46. SEO
  47. Twitter

View All (47) Skills View Fewer Skills

Michael Briggin's Education

San Francisco State University

BA, Cinema Studies

Activities and Societies: SFSU Cinema Collective, SFSU Cinema Department, Village at Centennial Square Tenants Social Club

Michael Briggin's Additional Information


new IT technology, domestic and international traveling, astronomy, movies, exposure to eclectic kinds of music, marketing technology, space, environment, beaches

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