Michael Attia

Community manager: building communities, traffic creation, helping conversation, writing blogs,sharing information, forum moderation, goal achiever.

• Memoire Social Network Marketing : how companies communicate on social networks?

  • January 2008 to May 2008
  Team Members: Michael Attia,

  All these websites are interesting a wide range of companies that are looking for meeting
  consumers on Internet. The global traffic growth of Internet combined with the fall of a
  certain range of consumers watching television forces companies to focus on new marketing
  supports. The European Interactive Advertising Association (EIAA)
  30
  explains that the « 16-
  24 year old are now accessing the internet more frequently than they are watching TV – 82%
  of this younger demographic use the internet between 5 and 7 days each week while only 77%
  watch TV as regularly (a decrease of 5% since last year). 16-24 year old also spend 10% more
  time surfing the internet than sat in front of the television and almost half (48%) claim their
  TV consumption has dropped off as a direct result of the internet. ». In the same report, 42%
  of the Internet users explain that communicating via social networking sites is one of their
  popular activities across Europe. Companies are feeling that the web of the social networking
  websites is to become the place to be in order to develop their marketing communication. It is
  a totally new way of communicating for the companies and they are expecting to learn by
  doing the ways of communicating this new media.

• French

• English

• Spanish

1. Community Management
2. Microsoft Office
3. Marketing Operations
4. Blogging
5. Salesforce.com
6. Web 2.0
7. Social Networking
8. Facebook
9. HTML
10. E-commerce
11. Online Marketing
12. Wordpress
13. Web Analytics
14. SEM
15. Lead Generation
16. Digital Marketing
17. Marketing Communications

Websites:

• Blog
• Personal Website
• Twitter