Michael Snow

Current

Senior Product Marketing Manager at Autonomy
Senior Product Marketing Manager at Interwoven

Past

Solution Engineer - Digital Asset Management at Interwoven, Inc
Sales Engineer at MediaBin Inc. (Acquired by IWOV)
Client Champion at Harrison & Troxell, Inc

Account Manager at Pageflex Inc.
Application Specialist - Pageflex at Bitstream Inc.
Director of Operations at Tripp Company
Electronic Publishing Specialist / Graphics Production Coordinator at Data Forms Co., Inc.

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4 more...

Education

Rhode Island School of Design
California Institute of the Arts
Tufts University

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Recommended

5 people have recommended Michael

Connections

434 connections

Industry

Computer Software

Websites

Michael Snow’s Summary

Talented and versatile professional with unique blend of business and technology backgrounds brings exceptional customer relations, marketing and sales experience to expand promotion of leading-edge technology products and services.
Qualifications include:
- Outstanding interpersonal and relationship-building skills with successful consultative sales approach
- Superior listening and analytical skills with ability to spot central issue or concern
- Resourceful problem solver and creative detail-oriented solutions builder
- Passionate communicator of a tailored message detailing the specific product benefits to audiences ranging from IT and Marketing groups, to C level executives
- Adept at working independently and collegially as member of multi-disciplinary team
- Creative contributor to development of product and service enhancements
- Effective collaborator at all levels, spanning in-house product management and engineering teams, partner organizations and executives, clients & prospects.

Michael Snow’s Specialties:

Digital Asset Management, Image Management, Brand Management, Content Management

Michael Snow’s Experience

Senior Product Marketing Manager

Autonomy

(Public Company; AUTN; Computer Software industry)

March 2009 — Present (9 months)

Acquired Interwoven on 03/17/2009
MediaBin now under Autonomy Virage Rich Media Solutions
Virage MediaBin 7
Senior Product Marketing Manager

Interwoven

(Public Company; IWOV; Computer Software industry)

July 2007 — Present (2 years 5 months)

Responsible for positioning, value propositions, sales tools, launches and marketing events, as well as other ongoing product marketing responsibilities for Interwoven's Digital Asset Management and Marketing Asset Management Solutions.
Solution Engineer - Digital Asset Management

Interwoven, Inc

(Public Company; IWOV; Computer Software industry)

July 2003 — July 2007 (4 years 1 month)

One of the world's 50 largest software companies, Interwoven is a leading provider of Content Management solutions that empower enterprises to improve the customer experience.
Acquired MediaBin in 2003
Sales Engineer

MediaBin Inc. (Acquired by IWOV)

(Computer Software industry)

May 2002 — July 2003 (1 year 3 months)

MediaBin’s solution set provides the leading Digital Asset Management (DAM) solution chosen by Fortune 500 marketing organizations to manage their digital assets and marketing content used to promote products and brands.
• Work directly with Sales, Alliances, Business Development, and Marketing teams to effectively communicate and demonstrate the value of the Interwoven MediaBin solutions and services offerings (both functionally and technically) to prospective customers and partners in client meetings, training seminars, trade shows, and conference venues
• Provide leadership in the sales process in tandem with the territory Account Executives, providing consulting and direct business domain expertise
• Respond to RFP & RFIs, and create business cases and proposals
• Serve as a trusted advisor to prospects and clients to help them understand the Digital Asset, Brand Asset and Marketing Asset Management landscape and its relationship to other enterprise applications
• Play consultative role to understand customer requirements and existing infrastructure and align them with a solution architected around Interwoven’s enterprise software platform and applications
• Facilitate clients’ transition from Sales to the Professional and Customer Services teams
• Manage POC and pilot engagements to ensure technical selection tailored to customer objectives
• Provide consistent and complete customer follow-up
• Instrumental member of Product Management Team providing essential feedback from the field to enhance future product offerings and refine product functionality to meet clients’ needs
Client Champion

Harrison & Troxell, Inc

(Computer Software industry)

July 2000 — April 2001 (10 months)

Managed relationships and requirements for portfolio of clients for internet strategy, business process consulting, development and hosting of e-business solutions for $50-500M/yr clients

Account Management and Client Relations:
• Directed client engagements, guiding a portfolio of clients through the software development life cycle
• As account manager for client partnerships, ensured overall budget and resource control, project success, client satisfaction, and account development
• Consulted with client executives and line managers to conduct domain assessments as well as business process analysis and redesign for solution deployment
• Led development of Internet Strategy and Product Vision to address business goals
• Revitalized neglected relationship with legacy client; rebuilt trust and revived projects in pipeline
• Managed the following accounts: Boston Capital, Press Access, Candela, and Warner Music Group
• Key member of team responsible for integrating industry best practices (RUP) into standard engagement protocol
Sales:
• Led account development team for new projects; increased scope via feature enhancements and proposal presentations
Account Manager

Pageflex Inc.

(Computer Software industry)

February 1999 — June 2000 (1 year 5 months)

Managed new sales accounts and partner relationships for software vendor of XML-based, database-driven, online print on-demand, one-to-one marketing software and technologies for dynamic document composition for PDF, digital press, or conventional printing.
Sales:
• Responsible for prospecting, lead management, new sales, business development, product presentations to clients and channel partners, and ongoing management of clients and partners during the sales cycle Channel Development:
• Built sales channels through extensive industry knowledge, partner education, staff training, and product evangelism to provide additional opportunities for product placement; managed strategic co-marketing partnerships; built Agfa and Indigo (Digital Press) relationships on a worldwide basis
• Successfully launched product line to European markets during DRUPA, the largest international print and media fair with .5 million visitors from 171 countries; created product demos for partners, including Adobe, EFI, Xerox, IBM, Agfa and Indigo
Account Management and Client Relations:
• Served as liaison between partners, between clients and in-house engineering, and between marketing and executive management to meet client and partner needs related to product performance and feature enhancements
• Trained clients and partners on one-to-one direct marketing concepts and product usages
• Provided analysis and assessment leading to innovative solutions for clients and partners
• Teamed with clients for direct marketing presentations for pilot program pitches to their prospects
Application Specialist - Pageflex

Bitstream Inc.

(Computer Software industry)

1999 — 2000 (1 year )

• Conducted pre-sales analysis of client requirements and post-sales follow-up
• Increased sales, filled pipeline, and exceeded team quarterly goals

Marketing:
• Contributed to product package design, selection of design firm, and evaluation of subsequent logo, collateral, and image for company
• As key member of team for startup phase of first product release, received Seybold Hot Pick award
• Created benchmark and trade show demos, and conducted product testing
Director of Operations

Tripp Company

(Computer Hardware industry)

1994 — 1999 (5 years )

Market-leading graphic arts Value Added Reseller providing hardware, software, integration and training services to the corporate printing, publishing, design and prepress industries throughout New England.

Management:
• Managed all services and related sales operations for division with an internal staff of six people plus nine outside sales representatives; directed the development of the Technical Support Department for rapidly expanding division; responsible for hiring, supervising, and training all technical support staff
• Created and streamlined processes for integration services, for sales order processing and tracking, and for product sourcing, purchasing, and pricing
• Directed and negotiated all outsourcing and procurement of supplies, new hardware and software
• Selected, evaluated, and benchmark tested new hardware and software technologies; integrated and configured numerous vendors’ products
Sales:
• Responsible for inside and outside sales operations, lead management, and account development; led sales consultations and presentations with regional corporate clients, ranging from design/marketing firms to large printing companies; helped sales team increase division sales from $1M/yr to $7M/yr over 5-year tenure
• Trained sales force and support team on all new products and integration considerations
Marketing:
• Established Technology Demo Center for new prepress, output, input, and server technologies
• Implemented lead-generating seminars, tradeshows, and workshops to introduce and market new products and services
• Awarded "Best Apple Enabled Solutions Provider" in 1998 by Apple Computer
Client and Vendor Relations:
• Managed all pre/post-sales support services, including customer relationship management, product training, and post-sales follow-up throughout the client life cycle
• As primary vendor contact for most manufacturers and distributors, developed long-term mutually beneficial relationships
Electronic Publishing Specialist / Graphics Production Coordinator

Data Forms Co., Inc.

(Printing industry)

1991 — 1994 (3 years )

Print management broker offering customized services to the non-profit, financial, medical, and manufacturing industries
• Production Coordinator for all jobs coming into graphics department
• Created completely new Service Bureau for client remote access job submission that increased service revenues 100% through competitive services analysis, pricing structure development, and promotion; championed new product and new technology evaluations, purchases, research and selection, tracking desktop publishing and printing industry trends

Michael Snow’s Education

Rhode Island School of Design

MFA , Photography , 1987 — 1989
California Institute of the Arts

BFA , Photography , 1981 — 1984

In case anyone is wondering how I managed to be in two places at once between Tufts and CalArts.
I spent Jr. Year (1981-82) on leave from Tufts at CalArts and then returned to Tufts and finished my BA in 1983 and returned to CalArts to finish my BFA (1983-84)
Tufts University

BA , Sociology , September 1979 — May 1983

Activities and Societies:

Tufts Environmental Action Committee, Tufts Mountain Club, Carpenter House, Environmental House