Michael J. (MJ) Allen

Why did I quit?
Not so much quit as a planned exit ;-). I've achieved a successful planned exit strategy as Digital Marketing Director in order to pursue a new chapter and aspiration in the digital space. Having built, developed and a love for the company, the business will continue to operate and grow under new partners.

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Digital Marketing Director | Internet Marketing

A hands-on digital internet marketing leader who has achieved success in small business and large scale complex global businesses.

10 Years Experience
A decade of experience I have helped clients in business start ups and internet marketing strategies for customer lifecyle programs as brand awareness, lead gen., sales conversion, retention, win-back and market share growth. I've attained this through domain expertise in Search, Email, Social Media, Affiliate, Online Advertising, Analytics and Conversion Optimization and Media/PR.

Hybrid Skills
Experienced in corporate, agency and consulting for BtoB and BtoC clients in over 40 industries. I bridge gaps for business and marketing, business intelligence, creative and technical web design and software development.

Entrepreneurial DNA
This is my fuel having launched an Internet marketing & web development agency, two dot com start ups, two social networks including the HarryPotter brand and a Facebook-like featured-rich social network, a Facebook app. social game and helping teach and coach small businesses in business start ups and internet marketing.

Accolade projects include brands from Olympic Dairy, Bodog and family brands, Business Development Canada (BDC), Yoplait, VanCity, Harry Potter brand, Auto Trader (lease guide), Inside The Line Sports, Cake Poker, Snoop Dog, Sirius Radio and others.

My Radar
On the look out for young digital start ups with an entrepreneurial environment and talent with a sense of humility. Preferably in social gaming, online gaming or mobile. In the end, I follow curiosity and intuition.

1. Web Analytics
2. Affiliate Marketing
3. Online Marketing
4. Online Advertising
5. Social Media Marketing
6. Campaign Management
7. Web Design
8. Email Marketing
9. SEM
10. SEO
11. PPC
12. Google Adwords
13. Google Analytics
14. Digital Strategy
15. Digital Marketing
16. Social Media
17. E-commerce
18. Mobile Marketing
19. Conversion Optimization

Websites:

• Company Website
• Blog
• Portfolio