Michael Albert

Current

• Sales & Marketing Conquistador & Wallah/Fog Pilot at Semper Excelsius - Above The Fog Consulting
• Advisory Board Member at Open Blue Sea Farms, Inc.
• Marketing & Sales Conquistador at Albert & Associates

see less...

Past

• VP Sales/Director of Promotions at Caffe Classico Foods
• Co-Founder, VP Operations & CMO at Body Renaissance Medical Corporation
• Sr. VP, Marketing & Sales at Rare Medium Group

• Director of Marketing at Jfax.com/Fax4Free.com (G2 Communications)
• Director of Marketing at Hollywood Park, Inc
• Director of New Business at J. Walter Thompson Recruitment Advertising
• VP, Branch Manager, National Sales Director at Austin Knight Advertising

see less...

4 more...

Education

• City University of New York

Recommended

8 people have recommended Michael

Connections

228 connections

Industry

Food & Beverages

Websites

• Open Blue Sea Farms:
• My Company
• Follow Michael on Twitter

Michael Albert’s Summary

Concept -- Implement -- Profit
Create, manage & implement profitable growth in the marketplace for a CPG or service driven firm by means of creative & cost-effective marketing planning & business development implementation. I am best suited for a position that calls for strategic thinking at 1,000 feet and execution at sea-level.

CAREER HIGHLIGHTS

-- Market Expansion: Extended regional boutique CPG gourmet food manufacturer to national & Canadian retail and foodservice distribution and placement, securing major retail & foodservice accounts, e.g., UNFI, SunOpta Costco, Wegmans, Central Markets, Safeway, Wild Oats, Whole Foods, Melt Gelato, Juice It Up! and Robeks plus hundreds of small chains and independents; launched & brand managed new Belizza product line to retail and foodservice channels, #2 in its category. Privately labeled products for national brands. (Caffé Classico Foods)
-- Marketing Management: Created $75M in revenues growing start-up casino. (Hollywood Park)
-- New Business Development: Closed $40M+ in agency billings while serving as key account manager for major clients: Taco Bell, AT&T, BofA, TJ Maxx, Disneyland, Knott’s Berry Farm, etc.
-- Start-up Operations: Successfully launched world’s first Web-based free communications service to realize targeted exit strategy of acquisition two years ahead of schedule. Recruited 1,200 user-NGOs representing a 32M membership and over 250,000 individual subscribers. (Fax4Free.com)
-- Strategic Planning: Conceived core value proposition and launched first mobile cosmetic medical clinic. (Body Renaissance)
-- Multicultural/Special Events: Produced and staged 200+ special events including concerts, sporting events, beauty pageants, trade shows, product testing and sampling, etc. for mainstream and multicultural audiences. (Hollywood Park)
Industry
-- Leadership: Recent president of the American Marketing Association, Southern California

Michael Albert’s Specialties:

Marketing Strategy and Implementation • Sales & Business Development • Advertising & PR • Distributor and Broker Solicitation & Management • Product Development & Packaging • Special Events • Open Ocean Aquaculture (Free-Range Fish Farming) • Getting It Done

Michael Albert’s Experience

• Sales & Marketing Conquistador & Wallah/Fog Pilot

  Semper Excelsius - Above The Fog Consulting

  (Management Consulting industry)

  February 2008 — Present (1 year 6 months)

  Strategic, marketing, financial, business advice for social entrepreneurs. Quick to market food product sales and distribution in the USA .

• Advisory Board Member

  Open Blue Sea Farms, Inc.

  (Food & Beverages industry)

  December 2007 — Present (1 year 8 months)

• Marketing & Sales Conquistador

  Albert & Associates

  (Marketing and Advertising industry)

  January 1997 — Present (12 years 7 months)

  Strategic & tactical sales and marketing consulting including brand development and online sales growth.
  Currently
  -- Sales, marketing and business planning for Open Blue Sea Farms, an eco-friendly, a new-era open ocean aquaculture enterprise
  -- Revising sales and marketing strategy + conduct sales presentations to school systems for healthy/natural lunch firm
  -- Conceived and implemented marketing & selling programs for raw foods and ingredient broker + created firm’s first brand product line (Brazil Chill) using company’s ingredients, working with external production and QA management teams
  Previously
  -- Creative strategy, copywriting (print/website/email) for 4A advertising agency clients
  -- SWOT and research assignments conducted for VC firms and investors
  -- Led the national advertising agency and media buying agency searches for Toyota’s Scion Division
  -- Created major expansion of national & regional multi-cultural promotional programs for Sprint

• VP Sales/Director of Promotions

  Caffe Classico Foods

  (Privately Held; 11-50 employees; Food & Beverages industry)

  September 2003 — April 2007 (3 years 8 months)

  Extended regional boutique food company to national retail & food service distribution and sales securing major accounts, e.g., UNFI, SunOpta, Costco, Wegmans, Central Markets, Melt Gelato, Juice It Up! & Robeks; launched new Belizza product line - #2 in its category. Privately labeled products for national brands.

• Co-Founder, VP Operations & CMO

  Body Renaissance Medical Corporation

  (Privately Held; 1-10 employees; Cosmetics industry)

  January 2001 — August 2003 (2 years 8 months)

  Conceived core value proposition to create first mobile cosmetic medical clinic. Ran operations & marketing.

• Sr. VP, Marketing & Sales

  Rare Medium Group

  (Public Company; 1001-5000 employees; RMG; Internet industry)

  April 2000 — January 2001 (10 months)

  • Served as sales, marketing, and interim business development leader for $4B Internet professional services provider.
  • Managed $24M marketing budget.
  • Prospected new key clients for online promotional programs, including CBS and Sony.
  • Created sales and marketing plans for new corporate venture.
  • Implemented data mining systems to match customer data with targeted advertising messaging for increased revenue.
  • Developed customer recruitment, loyalty marketing, and affiliate programs through direct and indirect marketing channels.

• Director of Marketing

  Jfax.com/Fax4Free.com (G2 Communications)

  (Public Company; 51-200 employees; jcom; Internet industry)

  1998 — 2000 (2 years)

  Successfully launched world’s first Web-based free communications service to realize planned exit strategy via acquisition two years ahead of schedule. (Fax4Free.com)
  • Publicly held online messaging leader realized growth through acquisition of online, free faxing service.
  • Responsible for Fax4Free’s marketing, advertising, PR and user acquisition.
  • Recruited 1200+ nonprofits with membership base of over 32 million and 250,000 users.
  • Built strategic alliances with leading online firms Clear Channel, FOX, Fansonly.com, Wired as well as UCLA.

• Director of Marketing

  Hollywood Park, Inc

  (Gambling & Casinos industry)

  1993 — 1997 (4 years)

  • Directed marketing, advertising and promotions for first hotel/casino complex in Los Angeles and world’s first racetrack casino.
  • Planned and managed $3.5M marketing budget.
  • Managed four ad agency staff and two sales staff.
  • Produced special events, including world’s largest poker tournament.
  • Attained ranking of third largest casino of 256 statewide through targeted marketing.
  • Increased Asian attendance to over 40% of customer base with new marketing campaign.
  • Produced and staged 200+ special events including concerts, sporting events, beauty pageants, trade shows, etc. for mainstream and multicultural audiences.

• Director of New Business

  J. Walter Thompson Recruitment Advertising

  (Marketing and Advertising industry)

  1992 — 1993 (1 year)

  • Led new business development for a division of J. Walter Thompson, one of the world’s largest advertising agencies
  • Closed over $6M in new business in less than one year, achieving the best record across 15 offices
  • Won highly sought-after Disneyland advertising account

• VP, Branch Manager, National Sales Director

  Austin Knight Advertising

  (Marketing and Advertising industry)

  1988 — 1991 (3 years)

  - Spearheaded new U.S. division of UK's largest privately held communication firm.
  - Led sales and account management operations.
  - Created agency's first national sales program with seven sales staff.
  - Managed US expansion through acquisition of Boston agency and management of new Atlanta office
  * Grew business from ground to $65M and fourth ranking nationwide.
  * Led LA branch to $5M in first year taking branch from obscurity to prominence.

Michael Albert’s Education

• City University of New York

  BA , Psychology , 1969 — 1972

  Cum laude

Additional Information

Michael Albert’s Websites:

• Open Blue Sea Farms:
• My Company
• Follow Michael on Twitter

Michael Albert’s Interests:

Strategic marketing and sales planning at 10,000' and implementing tactical programs at sea-level. Guest speaking on real world marketing tactics at high schools & colleges. Organic & all natural food development, packaging, marketing & sales. Open ocean aquaculture seafood cultivation. Active in local elementary & high school activities in support of my children & community. Personal interests include playing baseball, weight training, coaching baseball to children, skiing, traveling & reading of fictionalized journalism & biographies. Also love singing, especially doo-wop & barbershop quartet music plus dancing to latin music (salsa).

Michael Albert’s Groups:

GuidePoint Gobal Advisors
- affiliated marketing and sales consultant
American Marketing Association, Southern California
- past president + active member
Chefs Collaborative
- active member
Sustainability Working Group
- active member

•    Sustainability Working Group
•    Sustainable Investment Forum
•    Marketing Communication
•    Green
•    The Seafood Network
•    Top Chefs
•    Matter Network
•    Multicultural Marketing Experts
•    Hospitality Career Network
•    Aquaculture
•    NASFT Fancy Food Shows
•    The Sustainable Seafood Network
•    Talent Revolution
•    The Aquaculture Network
•    The Ecological Society of America (ESA)
•    Linked Strategies
•    Big Fish Networking
•    Big Think
•    SEAFOOD ALLIANCE
•    Seafood Buyers
•    Seafood Brokers & Distributors
•    Society of Finance & Marketing Wallahs
•    Aquaculture Certification (ACC)
•    Renewable Energy Private Equity
•    Seafood Portal
•    Friends of ZangZe

Michael Albert’s Honors:

-- Awarded "Honorable Mention" in global EARTH AWARDS submission created for Open Blue Sea Farms - January, 2009
-- Won 2nd Place in international CINEMA PROSPERITE video competition on behalf of Open Blue Sea Farms - December, 2008
-- Recent President, American Marketing Association, Southern California

Michael Albert’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch