Guildford, United Kingdom
- Current
-
- Web Project Manager at GalaCoral Group
- Project Manager at Centora & MSI Commerce
- Internet Marketing Consultant at MSI Commerce
- Past
-
- Programme Manager at Screen Pages
- Project Manager at Yell
- Software Quality Assurance Team Leader at Izodia
- Software Quality Consultant at 2M Computing (Self-employed)
- Software Tester at Yorkshire Water
- Education
-
- PRINCE2
- Henley Management College
- PMI
- University of Bradford
- Recommended
-
4 people have recommended Michael - Connections
-
64
connections
- Industry
- Online Media
- Websites
Michael Bates MBA’s Summary
At present I am delivery 30+ new flash games through a third party integration project with a planned roll out spanning the next 6 months.
Also delivering two new company websites and updating a Spanish property website. Completing some SEO for 3 online stores and a PR site.
Looking for freelance project roles and exploring a new venture in an ecommerce website.
Michael Bates MBA’s Specialties:
Segmented email marketing campaigns. Pay per click advertising. Keyword analysis for search engine optimisation and online advertising. Integration of websites into businesses for increased sales, improved communication and reduced costs. Developing and implementing integrated online marketing strategies. Implementing software development outsourcing initiatives. Managing global teams in project delivery. Ability to define and work within structured project methodologies.
Michael Bates MBA’s Experience
-
Web Project Manager
GalaCoral Group
(Online Media industry)
March 2009 — Present (9 months)
- Working with a large internet gambling organisation to launch 14 next generation games across multiple sites.
- Developing communication plans to aid successful roll out of the games within the organisation.
- Cost and resource management against CAPEX budgets.
- Prioritisation and launch of sites updates across the groups websites. -
Project Manager
Centora & MSI Commerce
(Computer Software industry)
March 2009 — Present (9 months)
- Working on the membership website of the British Showing Jumping Association delivering a programme of change.
- Managing the updates to both the user front end and administrator functionality. -
Internet Marketing Consultant
MSI Commerce
(Internet industry)
March 2008 — Present (1 year 9 months)
- Delivery of a PPC campaign resulting in exponential growth of site traffic.
- Launched an email marketing campaign with a 33% open and 13% click thru rate.
- Successful launch of numerous business websites, resulting in reduced costs, increased orders and better communication.
- Designed and managed the development of a content management system that integrates with company and ecommerce websites.
- Integration of email marketing and pay per click advertising with analytics for greater results analysis.
- Using consultancy skills to understand client business environments and delivering e-business solutions.
- Analysis of search keywords to develop optimised content and pay per click campaigns.
- Business user training for analytics and pay per click software.
- Using online collaboration spaces to work with global project teams in the delivery of internet marketing solutions. -
Programme Manager
Screen Pages
(Internet industry)
May 2006 — August 2007 (1 year 4 months)
- Responsible for delivering 60% of business revenue through a team of 24.
- Working with clients to translate business needs into scalable e-commerce solutions.
- Managing cross functional teams of designers, developers, business analysts and QA.
- Management responsibility for 1000 updates a year.
- Delivering fully integrated ecommerce solutions on time and to budget.
- Expanding the off-shore capabilities of the organisation from 2 to 8 resulting in a 30% saving on internal costs.
- Personnel management of 3 project managers and 4 developers, setting objectives, reviews and managing the department budget.
- Third party management in the delivery of fully integrated e-commerce applications.
- Definition and management of the project process leading to reduced project issues and improved delivery times.
- Team recruitment, selection and development inline with business strategy.
- Introduced BA and testing disciplines to the organisation as part of improvement program. -
Project Manager
Yell
(Public Company; 1001-5000 employees; YELL; Marketing and Advertising industry)
October 2002 — May 2006 (3 years 8 months)
- Working with departments across the business to deliver change initiatives.
- Working with matrix project teams of up to 20+ people to deliver new advertising products and functions to a top UK website.
- Managed the User Acceptance Testing of a business wide delivery of SAP software. Coordinating business user, monitoring testing and planning go-live activities.
- Management and delivery of multiple concurrent projects.
- Delivering new business process to outsource online sales channel application.
- Successful delivery of online advertising product creating 15% increase in yearly revenue.
- Worked with key supplier to reduce cost of bespoke software by 30%. -
Software Quality Assurance Team Leader
Izodia
(Computer Software industry)
October 2001 — September 2002 (1 year )
• Managing a team of Software Quality Engineers
• Assuring the quality of a commercial E-Business application
• Successful evaluation, selection and implementation of a automated software testing application.
• Responsible for developing company software quality strategy. -
Software Quality Consultant
2M Computing (Self-employed)
(Self-Employed; Myself Only; Computer Software industry)
October 2000 — October 2001 (1 year 1 month)
• Client Management, business development and sales activities
-
Software Tester
Yorkshire Water
(Public Company; 1001-5000 employees; Computer Software industry)
April 2000 — September 2000 (6 months)
• Dynamic Systems Development Methodology (RAD) project environment.
• Fast assimilation of technology and non-technical testing requirements to very tight deadlines.
• Time box unit/system testing of partially developed software.
• Assisting users on script writing, test coverage and application navigation.
Michael Bates MBA’s Education
-
PRINCE2
Foundation and Practitioner , Project Management , 2008 — 2008
Completed the foundation and practitioner exams for PRINCE2, complementing my existing qualifications through the Project Management Institute (PMI). The qualification added to my experiences of a PRINCE2 project environment gained through Yell Group.
-
Henley Management College
Masters , Masters in Business Administration , 2003 — 2008
Successfully completed the distance learning MBA through Henley Management college. The course was challenging and tested my self motivation as the course was completed over a number of years. Topics covered during the course include the following; Strategic Direction and Business Transformation, HR strategy, Managing Information, Marketing, Operations Management and Project Management. My dissertation examined the internal and external factors affecting the development of a project management methodology in a management consultancy. The project environment included PRINCE2, critical chain and Scrum (Agile development). Using a case study approach, I interviewed staff from the sponsoring organisation and senior management from multi-national organisations in the data collection process.
-
PMI
PMP , Project Management Professional , January 2005 — September 2005
Certified as a Project Management Professional through the Project Management Institute (September 14th). Completed the following courses as part of the certification process; Managing Projects, Risk Management
-
University of Bradford
BSc , Technology and Management , September 1993 — July 1998
Michael Bates MBA’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
