Mica Scalin

Current

• Senior Manager, Social Marketing, Digital Media at Showtime Networks Inc.

Past

• New York Producer at The 48 Hour Film Project
• Owner at The Public Address Network, LLC
• Producer at NBC Universal

• Associate Producer at Corra Films Inc.

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Education

• Corcoran School of Art
• New School University

Recommended

11 people have recommended Mica

Connections

286 connections

Industry

Entertainment

Mica Scalin’s Summary

I worked on my first collaborative blog in 1999 and began working specifically with online video in 2004, and have since been passionate about using these new distribution methods to expose a broader audience to superior quality content. I have worked with independent visual and performing artists, as well as, large media corporations to create online marketing strategies which incorporate the social web for project development, promotion and distribution.

In 2006 I created The Public Address Network, LLC to develop leading edge content, for internet and mobile distribution. Our video podcast The PAN was featured in Wired magazine's 'Guide to Online Video Explosion' (May 2006 - cover story).

My current professional goal is to fuse my work in commercial television and film with my passion for independent media and social causes, to develop meaningful entertainment experiences.

Mica Scalin’s Specialties:

blogging and online self-publishing tools
fan-centered promotions
cross-platform integration
transmedia storytelling
social media distribution planning
online video, television, film production
art and culture curatorial experience
negotiating media rights and licensing
emerging media
customer insights

Mica Scalin’s Experience

• Senior Manager, Social Marketing, Digital Media

  Showtime Networks Inc.

  (Public Company; CBS; Entertainment industry)

  September 2006 — Present (3 years 3 months)

  Created blogger and social network outreach plan for Showtime original series including, Dexter, The L Word, This American Life, The Tudors, Weeds, Californication and more. Acting as fan advocate across numerous online social networks. Developing unique social media marketing projects with Facebook, Myspace, Imeem, Gather, Second Life, Twitter, Meebo and Vox. Consult on incorporation of social media tools into Showtime web properties for marketing and promotional efforts.

• New York Producer

  The 48 Hour Film Project

  (Privately Held; 1-10 employees; Motion Pictures and Film industry)

  March 2007 — July 2007 (5 months)

  Recruiting of filmmaker teams for participation in 2007 New York City project. Securing venues for screenings and related events. Maintaining contact with teams and making updates to event website. Recruit judges and oversee judging process. Coordinating post-production for screening tapes. Working with The 48 Hour Film Secure sponsorships. Promote events and screenings. Hosting kick-off/drop-off events, screenings and awards. Having fun!

• Owner

  The Public Address Network, LLC

  (Privately Held; 1-10 employees; Online Media industry)

  February 2005 — February 2007 (2 years 1 month)

  Founding partner of The Public Address Network, LLC. Produced over 125 episodes of 15 minute daily podcast featuring videos from all over the web. Organized theatrical screenings in NYC. Secured domains, created wire frames, updated WP site, RSS feeds, developed design concepts, negotiated distribution partnerships.
  
  The PAN video podcast was featured in WIRED magazine's 'Guide to Online Video Explosion' (May 2006 - cover story).

• Producer

  NBC Universal

  (Public Company; 10,001 or more employees; Media Production industry)

  September 2005 — March 2006 (7 months)

  Develop and create original video content for websites, podcasting and mobile. Editing short-form comedy, news and documentary content on Final Cut creative suite, media trans-coding and DVD authoring.

• Associate Producer

  Corra Films Inc.

  (Privately Held; 1-10 employees; Motion Pictures and Film industry)

  August 2003 — May 2005 (1 year 10 months)

  Associate Producer for SAME SEX AMERICA, a feature documentary film for Showtime Networks Inc. Position involved extensive research, copy writing and copyediting, attending meetings with network, recruiting subjects, coordinating 6 months of location shoots, participating in story meetings, negotiating licenses and rights for news clips and music, preparing final deliverables package for network.

Mica Scalin’s Education

• Corcoran School of Art

  BFA , Photography , 1995 — 1999

  Activities and Societies:

  Student Council President

• New School University

  MA , Media Studies - Media Management , 2008

Additional Information

Mica Scalin’s Interests:

developments in online video distribution, mobile video, social media, second life, web 2.0, biz dev 2.0, documentary film, new media fine art, tap dance, interactive tv, blogging, public speaking, organic SEO, demographics, audience research, trend analysis,socially conscious design, food, Community Supported Agriculture

Mica Scalin’s Groups:

NextNY

•    Future of Television East
•    Adholes - Advertising Industry Social Network + Blog
•    Futures of Entertainment

Mica Scalin’s Honors:

Makor Artist in Residence, NYC 2005

Mica Scalin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch