Michael Hoefer

Current

Sr. Internet Strategy Consultant at Lucidus

Past

Director, Web Marketing at The Hanover Insurance Group
Web Marketing Manager at Markem Corporation
Internet Campaign Manager at Molly Kelly for State Senate (Sole Proprietorship)

Technical Development Manager at Markem Corporation
Website Manager at Markem Corporation

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Education

Marlboro College Graduate Center
Northeastern University

Recommended

6 people have recommended Michael

Connections

239 connections

Industry

Marketing and Advertising

Websites

Michael Hoefer’s Summary

Web marketing professional with demonstrated accomplishments in creative problem solving and application of Internet technologies to create business value. Natural interpersonal skills facilitate the building of high functioning teams that balance the technical with the creative, and team member needs with project requirements to effectively achieve organizational goals. Masters degree in Internet Strategy Management coupled with enterprise experience spanning departments and geographies. Big picture thinker, offering constructive contributions at all levels in an organization.

Michael Hoefer’s Specialties:

Usability, Design, Wireframe Diagrams and Interaction Design, Information Architecture, SEO, Web Analytics, Acct. Management, Sales

ENFP

Michael Hoefer’s Experience

Sr. Internet Strategy Consultant

Lucidus

(Privately Held; 1-10 employees; Information Technology and Services industry)

June 2008 — Present (1 year 6 months)
Director, Web Marketing

The Hanover Insurance Group

(Public Company; 1001-5000 employees; THG; Insurance industry)

March 2007 — June 2008 (1 year 4 months)

Responsible for direction and strategy of the public, private, and agent facing websites of the Hanover Insurance group, a 2.3B insurance carrier headquartered in Worcester MA. Directed the development of product and lead generation micro-sites http://www.hanoverprofessionals.com, and http://www.therightadivce.com
Web Marketing Manager

Markem Corporation

(Public Company; 1001-5000 employees; Machinery industry)

February 2006 — January 2007 (1 year )

Primary professional responsible for daily operation of twelve MARKEM websites. Additional responsibilities included development of strategic plans for customer facing websites, search engine strategy and delivering world- class web experiences to MARKEM customers.

- Created 400 web leads for the MARKEM sales force via markem.com in FY 2006
- Improved marketing team efficiency by leading the development of an online “case study” tool
- Implemented web analytics program that allowed for targeted high value improvements
- Designed and launched search engine optimization and search engine marketing programs to ensure satisfactory results in both paid and organic search results
Internet Campaign Manager
Molly Kelly for State Senate (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Government Administration industry)

May 2006 — December 2006 (8 months)

Designed, developed, and published website and email marketing campaign for Molly Kelly's successful run for the New Hampshire State Senate (District 10). Web presence included online contributions, photo publishing, analytics, youTube publishing, and email address acquisition.
Technical Development Manager

Markem Corporation

(Public Company; 1001-5000 employees; Information Technology and Services industry)

January 2002 — January 2006 (4 years 1 month)

Member of Information Technology leadership team. Responsible for developing, maintaining and improving web interfaces and strategy. Leadership and performance responsibilities for 10 staff.

- Led team of internal and external programming professionals though data conversion of three legacy ERP systems to Oracle 11.5.9
- Assisted in the selection of vendors for multi-million dollar ERP contract
- Improved company communication and collaboration by redesigning and leading the development of company Intranet; solution included company directory, employee goal system, departmental pages, Wikis and Blogs
- Improved sales leads via introduction of websites in Canada, Mexico, China, and Brazil
- MARKEM website won New Hampshire’s Best B2B website Jan 2006
Website Manager

Markem Corporation

(Public Company; 1001-5000 employees; Information Technology and Services industry)

December 2000 — December 2001 (1 year 1 month)

Responsible for working with sales, marketing and technical service to attract and service potential MARKEM customers on the web. Lead responsibility for look & feel/navigation, creating relationships with eMarketplaces and online marketing relationships with OEM’s and other partners.

- Improved sales lead generation via launch of European “Business Center” websites
- Developed graphic design and look and feel for MARKEM website
- Improved website usability by conducting face-to-face customer usability reviews
- Led e-Commerce trial to sell legacy supplies via Thomas Register

Michael Hoefer’s Education

Marlboro College Graduate Center

MS , Internet Strategy Management , 1999 — 2000

Capstone project designed templates and wireframes to illustrate how Real Estate agents/industry could use photo sharing service to increase sales. In partnership with early photo sharing site/service "Ophoto".
Northeastern University

BS , Recreation Management , September 1986 — June 1991

Activities and Societies:

Varsity Crew Team

Additional Information

Michael Hoefer’s Websites:

Michael Hoefer’s Interests:

Technology, Internet, Politics, Golf, Kites, Home Improvement and Woodworking, The Greater Good

Michael Hoefer’s Groups:

Leadership NH Associate 05/06, Keene Elm City Rotary (President 04/05), Executive Board Member Cheshire YMCA, Camp Takodah Alumni, Leadership New Hampshire