Michael Hackmer

Current

Host of The Mike Hackmer Show at Hackmer.com
Social Media and Online Marketing at BIA/Kelsey

Past

Manufacturers Representative / Consulting at P&M Sales Agency
Marketing and Communications Manager at VitalSpring Technologies
Marketing & Project Manager at Computer Marketing Associates

Marketing and Web Design at Gomembers
State Government Relations Manager at NMMA
Director Membership and Industry Relations at Snack Food Association
State Government Relations Manager & Industry Affairs at International Mass Retail Association
Staff at Congressman Vito Fossella

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5 more...

Education

Institute of World Politics
The Catholic University of America
Phillips Academy

Concord Carlise High School

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1 more...

Recommended

2 people have recommended Michael

Connections

354 connections

Industry

Marketing and Advertising

Websites

Michael Hackmer’s Summary

Over the last 10 years my experience has been in marketing, sales, public relations and government affairs. I have successfully managed marketing campaigns for the world's leading technology companies, as well as developed public relations and government affairs strategies for the nation's leading retail corporations. My experience includes the federal government and the private sector, as well as US and Latin American markets.

Currently I am involved in utilizing social media and traditional marketing for several divisions within BIA/Kelsey. My work at BIA/Kelsey includes using social networking for marketing and lead generation, developing new product branding, building websites and blogs, and other marketing roles. I work successfully with contractors in marketing, graphics / design, website development and public relations.

Apart from my work at BIA/Kelsey, I have a marketing consulting firm that I manage in my spare time. The goal is to help companies identify ways in which they can use social media in their strategic marketing and business development plans.

In November of 2008 I started a weekly radio program called The Mike Hackmer Show, which covers topics in media, new media, technology and marketing.

My goals include learning more about Social Media, networking and technology - especially in how they are changing the way we communicate with one another, process information, and make purchasing decisions. In addition to my desire to expand BIA/Kelsey's various lines of business, I would like to continue to expand my network in the Americas, write and publish poetry and fiction works I have been developing, travel to other parts of the world, and last but certainly not least, provide an excellent life for my daughter and family.

I invite you to review some of the social networks I am involved in, including:
http://twitter.com/hackmer
http://blog.bia.com

Michael Hackmer’s Specialties:

Development of strategic marketing plans
Competitive analysis
Social Networking
Marketing research
Web design
Public relations
Collateral development
Sales presentations
HTML, JavaScript, CSS
Macromedia, Adobe Photoshop, Quark Xpress

Michael Hackmer’s Experience

Host of The Mike Hackmer Show

Hackmer.com

(Marketing and Advertising industry)

November 2008 — Present (1 year 1 month)

The Mike Hackmer Show is a radio program that airs on WEBR (Fairfax, VA) every Sunday starting at Noon (Eastern). The program focuses on issues facing companies in traditional media (tv, radio and newspaper) as well as new or social media, including technology and marketing.

The show is streamed online at:
http://www.fcac.org/webr (audio)
http://www.ustream.tv/channel/webr-studio-webcam (video & audio)

E-mail the host with any questions at: mike@hackmer.com
Social Media and Online Marketing

BIA/Kelsey

(Privately Held; Management Consulting industry)

December 2006 — Present (3 years )

As the Social Media and Online Marketing Manager I oversee various online marketing initiatives including all corporate websites, blogs and blog development, social communities, email campaigns, as well as our social networking and other programs. In addition, I attend trade shows for the company, participate in sales meetings, and assist in the development and execution of our overall marketing strategy.
Manufacturers Representative / Consulting

P&M Sales Agency

(Marketing and Advertising industry)

January 1994 — January 2009 (15 years 1 month)

P&M Sales Agency is a leading firm of manufacturers representatives based in New England that has been in business for over 3 decades. The company specializes in housewares and hardware items.
Marketing and Communications Manager

VitalSpring Technologies

(Privately Held; 51-200 employees; Computer Software industry)

March 2006 — December 2006 (10 months)

VitalSpring's technology integrates the various internal and external systems that comprise a company's health benefits supply chain. This enables executives to define and balance their total health benefits cost equation for their corporation.
Marketing & Project Manager

Computer Marketing Associates

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2004 — February 2006 (1 year 10 months)

For 16 years, CMA has been a leader in delivering professional marketing solutions to technology companies. Our business is helping to grow yours. Our marketing, business development and contract services are designed to increase our clients' government business.

As a Marketing & Project Manager my responsibilities include: development of strategic marketing plans for clients, coordinating media and public relations, managing events and Webinars, web design, lead generation and audience acquisition, creating market assessments, market research and competitive analysis.
Marketing and Web Design

Gomembers

(Privately Held; 51-200 employees; Non-Profit Organization Management industry)

February 2003 — February 2004 (1 year 1 month)

gomembers is the leading provider of comprehensive software and technology solutions designed to meet the needs of member-based organizations and the needs of the meetings and convention industries.

As a member of the Sales and Marketing team my responsibilities included: redesign of corporate website, creation and management of 3-2-1 eBulletin, development of all marketing collateral, coordinating all direct mail campaigns, assistance on company and product branding (including Q series), as well as trade show appearances, solution pricing and other projects.
State Government Relations Manager

NMMA

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

September 2002 — January 2003 (5 months)

NMMA is one of the few associations in the marine industry that monitors and reacts to legislation proposed in every state.

As the State Government Relations Manager my responsibilities included: Monitoring legislation at the state and local level that impacted manufacturing, marinas, taxes, safety, environmental regulation, boating access, dredging, fishing and more. What's more I wrote and edited articles for the Washington Wave newsletter, participated in political events, and other projects.
Director Membership and Industry Relations

Snack Food Association

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

August 2001 — August 2002 (1 year 1 month)

The Snack Food Association (SFA) is the international trade association of the snack food industry representing snack manufacturers and suppliers. Founded in 1937, SFA represents over 800 companies worldwide.

As the Director of Membership and Industry Affairs my responsibilities included: Managing all recruitment and retention efforts regarding association membership, database management, industry relations with product manufacturers and ingredient/machine suppliers, as well as directing the Latin American Task Force, assisting in program development for SNAXPO, and other projects.
State Government Relations Manager & Industry Affairs

International Mass Retail Association

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

June 1999 — August 2001 (2 years 3 months)

RILA (formally IMRA) represents the most innovative and successful retail and product manufacturer companies in the industry. We bring the key executives from these companies together in unique forums to learn from each other and industry experts, advocate for the best course of action in public policy for the industry and work to advance the reputation of the retail industry as a whole.

As a State Government Relations Manager and Industry Affairs Manager my responsibilities included: monitoring legislation at a state and local level, coordinating Smart Growth strategy and conducting intelligence gathering on opposition groups, managing loss prevention initiatives, as well as other projects.
Staff

Congressman Vito Fossella

(Government Agency; 11-50 employees; Legislative Office industry)

September 1998 — June 1999 (10 months)

In November 1997, Vito Fossella was elected to Congress in a special election to represent the 13th Congressional District of New York, including Staten Island and the Bay Ridge, Dyker Heights , Bensonhurst and Gravesend neighborhoods of Brooklyn.

Vito serves as a member of both the House Committee on Energy and Commerce and the House Committee on Financial Services. Furthermore, Vito is the Vice Chairman of the Environment subcommittee of the House Committee on Energy and Commerce.

Michael Hackmer’s Education

Institute of World Politics

None , INTELLIGENCE: Strategic Information Warfare , August 2000 — December 2000
The Catholic University of America

B.A. , Politics and Latin American History , August 1994 — August 1998

Member of CUA Homecoming Committee 2005 and CUA Washington DC Alumni Chapter.

Activities and Societies:

Host of American Greats radio program and Late Night Show on CUA radio station. Also participated as student government representative for Washington DC Consortium of Colleges/Universities.
Phillips Academy

HS Diploma , 1994 — 1994
Concord Carlise High School

HS Diploma , 1989 — 1993

Additional Information

Michael Hackmer’s Websites:

Michael Hackmer’s Interests:

New media, social networking, widgets / desktop applications, travel (US and International), news pictures video and events about/in Colombia, model railroading, poetry, fictional writing, politics, video and photography, as well as information about family-friendly activities and raising a daughter.