Mike Grishaver

Mike Grishaver

VP Product at Pandora

San Francisco Bay Area

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Mike Grishaver's Overview

  • Vice President, Product Management at Pandora
  • Product Management & Monetization, Company Pages at LinkedIn
  • Product Management, Premium Advertising at LinkedIn
  • CEO & Founder at Activated Networks
  • Director of Product Management at Yahoo!
  • Senior Product Manager, Product Manager at Yahoo
  • Director of Business Development at A.D.A.M.

500+ connections


Mike Grishaver's Summary

Expertise building, marketing, monetizing and scaling social media and online consumer products.

Interested in building new products, experiences and revenue streams and working with high-impact teams.

Specialties: Consumer internet products, social media, online advertising, Agile development process, business development, sales, general management, partnerships, business modeling, product planning, online marketing, social media marketing, guerrilla marketing and PR, event-based marketing.

Mike Grishaver's Experience

Vice President, Product Management


Public Company; 501-1000 employees; Internet industry

May 2013Present (1 year) Oakland, CA

Product Management & Monetization, Company Pages


Public Company; 5001-10,000 employees; LNKD; Internet industry

January 2012May 2013 (1 year 5 months) mountain view, ca

LinkedIn Company Pages Product Development and Monetization

Developed and led product strategy and execution to drive key engagement metrics while building native monetization of company content on LinkedIn.

* Launched Company Page Redesign, Targeted Status Updates, Revamped Analytics & APIs, Company Follow Plugin, Groups integration, Rich Media Sharing, and Admin Notifications
* 7x growth in Company Status Updates, XXx revenue growth year-over-year and Company Pages growth to over 3MM companies on LinkedIn.

Product Management, Premium Advertising


Public Company; 5001-10,000 employees; LNKD; Internet industry

November 2010December 2011 (1 year 2 months)

Product Management for LinkedIn Premium Advertising Products.

Led creation of new premium ad products and programs for Marketing & Hiring Solutions business lines.

Highlights include creation and launch of:
* Company Follow Native Ad Monetization Program for Marketing Solutions Business
* LinkedIn Certified Developer Program for 3rd Party Developers including Buddy Media, WildFire, HootSuite, ThisMoment and more.
* Native Recruitment Ads for the Hiring Solutions Business including "Picture Yourself" and "Career Follow" products.

CEO & Founder

Activated Networks

Public Company; Myself Only; Internet industry

June 2007November 2010 (3 years 6 months) San Francisco Bay Area

Activated Networks built social media marketing campaigns that leveraged Facebook Platform, Twitter Platform, and other major social networks to build buzz, traffic and followers for major brands.

Bootstrapped company with custom implementations of social media marketing and influence-generating platform used to launch hundreds of social campaigns for small companies, major brands and leading media properties.

As CEO & Founder, built products, managed engineering, marketing and design, closed sales, and developed creative campaigns for customers. Highlights include:

- Launched Ashton Kutcher on Twitter with social marketing campaign '24 Hours at Sundance' culminating in first-to-1MM Twitter Followers status.

- Launched TV Mega-Hit "Glee" with 1st of-its-kind social media marketing and influence campaign, "Biggest Gleek", went live 2 weeks before show aired to build social buzz. Campaign highlighted in NYTimes and CNN.

- Launched NBC's 3rd season of Chuck with "Mission: Chuck Me Out" social campaign leading to highest ratings since post-SuperBowl episode and #1 most engaged TV website.

Additional social media influence marketing campaigns conceived, launched and managed on the Activated Networks platform included brands such as: So You Think You Can Dance (Fox), Bones (Fox), NBC Network, Atlantic Records, Peanuts and more.

Each campaign included strategy, tech and metrics dashboards to drive and measure highly effective & customized social marketing campaigns for social buzz, web traffic, press, and ratings success.

Director of Product Management


Public Company; 10,001+ employees; YHOO; Internet industry

December 2005May 2007 (1 year 6 months)

Pro-actively created social media platform used by 100+ Yahoo! properties in US & Intl markets: from idea to team-building through multiple, 7-figure-revenue generating launches.

Monetized initial launches with live video events such as the MTV Movie Awards, Yahoo! Talent show (sponsored by Pepsi) and Breast Cancer Awareness celebrity awareness blog-a-thon (sponsored by Novartis).

Platform used to generate engagement and revenue on products such as Yahoo News, Sports, Music, Buzz, Shine, and 100+ user-generated content integrations.

Team awarded first Yahoo! Platform Builder Award.

Senior Product Manager, Product Manager


Public Company; 10,001+ employees; YHOO; Internet industry

July 2002December 2005 (3 years 6 months) San Francisco Bay Area

Product Manager then Senior Product Manager for Yahoo! Health.

Lead role in product development, day-to-day site operations, and cross-functional management of sales, marketing and business development activities for multi-million dollar business line. Led 3 major re-designs and new product launches to grow revenue 10x in 3 years.

Pro-actively developed and launched Yahoo's internal professional blogging platform still used on over 100 Yahoo! sites in 10 countries.

Launched consumer-facing blogs on Yahoo! with live events and 7-digit advertising revenue streams.

Launched 1st Yahoo! Agile Product Development process with core development team for Y Health with marked increases in team members' job satisfaction, productivity and product quality. Key evangelist for Agile at Yahoo!

Director of Business Development


19992000 (1 year)

Director of business development and lead producer for online health content and community site.

Mike Grishaver's Patents

  • Methods and Systems for Presenting Personalized Advertisements

    • United States Patent Application 61/374,184
    • Filed 2012
    Inventors: Mike Grishaver
  • Targeted Status Updates

    • United States Patent Application 13/439,719
    • Filed August 2012
    Inventors: Mike Grishaver
  • Generating Leads for Products and Services via an Activity Stream

    • United States Patent Application 13/672,515
    • Filed 2012
    Inventors: Mike Grishaver
  • User Characteristic-Based Sponsored Company Postings

    • United States Patent Application 13/679,807
    • Filed 2012
    Inventors: Mike Grishaver
  • Presenting Varied Product or Service Content, Based on Member Targeting Criteria

    • United States Patent Application 13/691,489
    • Filed 2012
    Inventors: Mike Grishaver
  • Promoting Products and Services via an Activity Stream

    • United States Patent Application 13/706,300
    • Filed 2012
    Inventors: Mike Grishaver
  • Techniques for Suggesting Content to Promote via a Feed

    • United States Patent Application 61/872,528
    • Filed September 2013
    Inventors: Mike Grishaver
  • Techniques for Facilitating Content Re-Targeting

    • United States Patent Application 61/872,503
    • Filed August 2013
    Inventors: Mike Grishaver
  • Systems and Methods for Viral Promotion of Content

    • United States Patent Application 14/169,570
    • Filed March 13, 2014
    Inventors: Mike Grishaver

Mike Grishaver's Publications

  • All I Really Need to Know I Learned In Junior High

    • Pinnacle Books
    Authors: Mike Grishaver

    A parody of a successful best-seller offers survival rules for young adults facing the dog-eat-dog world of middle school

Mike Grishaver's Skills & Expertise

  1. PHP
  2. HTML
  3. CSS
  4. Agile Project Management
  5. Business Development
  6. Business Modeling
  7. Product development
  8. Product Management
  9. Product Marketing
  10. Social Media Marketing
  11. Business Management
  12. Javascript
  13. Software Project Management
  14. Monetization
  15. Online Advertising
  16. Agile
  17. Social Media
  18. Online Marketing
  19. Product Planning
  20. MySQL
  21. jQuery
  22. SEO
  23. Guerrilla Marketing
  24. Consumer Internet
  25. AJAX
  26. XHTML
  27. Ad Serving
  28. Audience Measurement
  29. Conversational Marketing
  30. Audience Engagement
  31. Product Development
  32. Competitive Analysis
  33. Early-stage Startups
  34. Lean Startup
  35. Team Leadership
  36. Agile Methodologies
  37. JavaScript
  38. Marketing
  39. Strategic Partnerships
  40. Analytics
  41. Web Marketing
  42. Collaborative Leadership
  43. Strategy
  44. User Experience
  45. E-commerce
  46. Web Analytics
  47. Mobile Applications
  48. Advertising
  49. Cross-functional Team Leadership
  50. Social Networking

View All (50) Skills View Fewer Skills

Mike Grishaver's Education

South Eugene High School

High School Diploma, Advanced Placement

University of California, Berkeley

BA, Political Science, Biology

Mike Grishaver's Additional Information

Groups and Associations:
Honors and Awards:

2011 - 4 LinkedIn HackDay wins
2008 - Mashup Camp: Elfenwerks Best Social Justice Mashup
2007 - "Yahoo! Platform Builder Award" to my product team
1999 - ADAM.com health community #1 rating by Gomez.com

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