Mike Grishaver
VP Product at Pandora
- Location
- San Francisco Bay Area
- Industry
- Internet
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Mike Grishaver's Overview
- Current
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- Vice President, Product Management at Pandora
- Past
- Education
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- Albert Einstein College of Medicine of Yeshiva University
- South Eugene High School
- University of California, Berkeley
- Recommendations
-
15 people have recommended Mike
- Connections
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500+ connections
- Websites
Mike Grishaver's Summary
Expertise building, marketing, monetizing and scaling social media and online consumer products.
Interested in building new products, experiences and revenue streams and working with high-impact teams.
Specialties: Consumer internet products, social media, online advertising, Agile development process, business development, sales, general management, partnerships, business modeling, product planning, online marketing, social media marketing, guerrilla marketing and PR, event-based marketing.
Mike Grishaver's Experience
Vice President, Product Management
Pandora
Public Company; 501-1000 employees; Internet industry
May 2013 – Present (1 month) Oakland, CA
Product Management & Monetization, Company Pages
Public Company; 1001-5000 employees; LNKD; Internet industry
January 2012 – May 2013 (1 year 5 months) Mountain View, CA
Leading Company Pages Product and Monetization
2012 Highlights:
* Launched Company Page Redesign, Targeted Status Updates, Revamped Analytics & APIs, Company Follow Plugin, Groups integration, Rich Media Sharing, and Admin Notifications
* 7x growth in Company Status Updates, XXx revenue growth year-over-year
Product Management, Premium Advertising
Public Company; 1001-5000 employees; LNKD; Internet industry
November 2010 – December 2011 (1 year 2 months)
Product management for Premium Advertising
Highlights include creation and launch of:
* "Picture Yourself" Recruitment Ads for Hiring Solutions Business
* Company Follow Monetization Program for Marketing Solutions Business
* LinkedIn Certified Developer Program for 3rd Party Developers including Buddy Media, WildFire, HootSuite, ThisMoment and more.
CEO & Founder
Activated Networks
June 2007 – November 2010 (3 years 6 months) San Francisco Bay Area
Activated Networks builds social media marketing campaigns that leverage Facebook Platform, Twitter Platform, and other major social networks to build buzz, traffic and followers for major brands.
Bootstrapped company with custom implementations of social media marketing and influence-generating platform used to launch hundreds of social campaigns for small companies, major brands and leading media properties.
As CEO & Founder, built products, managed engineering, marketing and design, closed sales, and developed creative campaigns for customers. Highlights include:
- Launched Ashton Kutcher on Twitter with social marketing campaign '24 Hours at Sundance' culminating in first-to-1MM Twitter Followers status.
- Launched TV Mega-Hit "Glee" with 1st of-its-kind social media marketing and influence campaign, "Biggest Gleek", went live 2 weeks before show aired to build social buzz. Campaign highlighted in NYTimes and CNN.
- Launched NBC's 3rd season of Chuck with "Mission: Chuck Me Out" social campaign leading to highest ratings since post-SuperBowl episode and #1 most engaged TV website.
Additional social media influence marketing campaigns conceived, launched and managed on the Activated Networks platform included brands such as: So You Think You Can Dance (Fox), Bones (Fox), NBC Network, Atlantic Records, Peanuts and more.
Each campaign included strategy, tech and metrics dashboards to drive and measure highly effective & customized social marketing campaigns for social buzz, web traffic, press, and ratings success.
Director of Product Management
Yahoo!
Public Company; 10,001+ employees; yhoo; Internet industry
December 2005 – May 2007 (1 year 6 months)
Pro-actively created social media platform used by 100+ Yahoo! properties in US & Intl markets: from idea to team-building through multiple, 7-figure-revenue generating launches.
Monetized initial launches with live video events such as the MTV Movie Awards, Yahoo! Talent show (sponsored by Pepsi) and Breast Cancer Awareness celebrity awareness blog-a-thon (sponsored by Novartis).
Platform used to generate engagement and revenue on products such as Yahoo News, Sports, Music, Buzz, Shine, and 100+ user-generated content integrations.
Team awarded first Yahoo! Platform Builder Award.
Senior Product Manager, Product Manager
Yahoo
Public Company; 10,001+ employees; yhoo; Internet industry
July 2002 – December 2005 (3 years 6 months) San Francisco Bay Area
Product Manager then Senior Product Manager for Yahoo! Health.
Lead role in product development, day-to-day site operations, and cross-functional management of sales, marketing and business development activities for multi-million dollar business line. Led 3 major re-designs and new product launches to grow revenue 10x in 3 years.
Pro-actively developed and launched Yahoo's internal professional blogging platform still used on over 100 Yahoo! sites in 10 countries.
Launched consumer-facing blogs on Yahoo! with live events and 7-digit advertising revenue streams.
Launched 1st Yahoo! Agile Product Development process with core development team for Y Health with marked increases in team members' job satisfaction, productivity and product quality. Key evangelist for Agile at Yahoo!
Mike Grishaver's Publications
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All I Really Need to Know I Learned In Junior High
- Pinnacle Books
Authors: Mike GrishaverA parody of a successful best-seller offers survival rules for young adults facing the dog-eat-dog world of middle school
Mike Grishaver's Skills & Expertise
- PHP
- HTML
- CSS
- Agile Project Management
- Business Development
- Business Modeling
- Product development
- Product Management
- Product Marketing
- Social Media Marketing
- Business Management
- Javascript
- Software Project Management
- Monetization
- Online Advertising
- Agile
- Social Media
- Online Marketing
- Product Planning
- MySQL
- jQuery
- SEO
- Guerrilla Marketing
- Consumer Internet
- AJAX
- XHTML
- Ad Serving
- Audience Measurement
- Conversational Marketing
- Audience Engagement
- Product Development
- Competitive Analysis
- Early-stage Startups
- Lean Startup
- Team Leadership
- Agile Methodologies
- JavaScript
- Marketing
- Strategic Partnerships
- Analytics
- Web Marketing
- Collaborative Leadership
- Strategy
- User Experience
Mike Grishaver's Education
Albert Einstein College of Medicine of Yeshiva University
MD, Medicine
South Eugene High School
High School Diploma, Advanced Placement
University of California, Berkeley
BA, Political Science, Biology
Mike Grishaver's Additional Information
- Websites:
- Groups and Associations:
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- Honors and Awards:
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2011 - 4 LinkedIn HackDay wins
2008 - Mashup Camp: Elfenwerks Best Social Justice Mashup
2007 - "Yahoo! Platform Builder Award" to my product team
1999 - ADAM.com health community #1 rating by Gomez.com
Contact Mike for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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