
Marketing, Advertising and Creative Design
San Francisco Bay Area

Marketing, Advertising and Creative Design
San Francisco Bay Area
Since 1999 I have been working with creative services for multiple industries, specializing in developing and implementing high-impact marketing collateral and facilitating advertising campaigns for individual, small and corporate businesses. I have an in-depth experience applying design fundamentals to produce both innovative print and web pieces.
I’ve worked on projects including corporate identity, logos, brochures, direct mail campaigns, magazine advertisements, trade-show graphics, extensive offering memorandums, photo manipulation and touch up, story boards, event planning, property signage, presentations, websites, SEO/SEM, email marketing, CPM/CPC ads, newsletters and reports. I have a long-term vision and continually strive to exceed client expectations to ensure that the relationship between them and their target audience is strengthened and grows from a direct result of my creations.
With my background and having four years of management experience I would like an opportunity to visit with you and receive your insight and suggestions on where my skills and abilities would be of the greatest value to your company.
AutoCAD Level I Certified, HTML, JavaScript, ASP, PHP, CSS, MySQL, Social Media/Bookmarking, SEO/SEM InDesign, Photoshop, Acrobat, Illustrator, Dreamweaver - Print and Web design.
(Self-Employed; Real Estate industry)
November 2009 — Present (1 month)
Hired as a part-time consultant to research and develop an online and social media strategy for Coldwell Banker Platinum Group's San Jose partnership.
(Publishing industry)
October 2006 — Present (3 years 2 months)
• Hired and worked with various writers, editors and artists to publish RPG supplements as well as wrote, designed and produced the Ave Molech campaign setting by Morbidgames – over 1,000 downloads in 2008 and the 2007 www.rpg-awards.com runner up for best supplement
• Created and maintain the www.morbidgames.com website, blog, wiki, social site pages and forums using PHP and HTML, also worked with Zen Cart and Google Checkout for ecommerce solutions –products are carried on 7 online retail distributors, including Amazon and Barnes & Noble. The current www.twitter.com/mgemporium shop has over 1,300 followers as of Sept. 2009
• Designed interactive PDF’s for the web
(Non-Profit Organization Management industry)
May 2009 — October 2009 (6 months)
Created and facilitate the NCLCINC.com website, based on a Wordpress backend, along with it's Twitter and Flickr accounts.
(Sports industry)
April 2009 — October 2009 (7 months)
Developed the website for Braintunes.com, in addition to providing basic SEO, Analytics, Google Adwords drip campaign, Incorporating Google Checkout, and flyer design. Created and facilitate the sites Twitter and Facebook Accounts.
(Public Company; FSRV; Real Estate industry)
May 2007 — October 2009 (2 years 6 months)
• Managed the graphic department and collaborated with marketing assistants to direct designs, procedures and branding within the Las Vegas and Reno offices as well as coordinated advertising campaigns and placement
• Created and implemented a local and national online advertising campaign for branding and a second campaign for recruitment of brokers
• Created a social media review and guide to automated displaying of broker listings via RSS feeds to Twitter, Facebook and LinkedIn among other social networking sites, such as BeBo, Hi5, Friendster, Ning and MySpace, also incorporated the use of Ping.FM
• Worked with the Director or Marketing & Technology services supporting all Colliers Parrish Offices in CA and NV for the research and implementation of company wide collateral pieces and events calendar
• Implemented Meta Tags to all of our featured property pages and re-submitted sites to search engines every quarter
• Implemented a Media Policy for our local office as well as created and distributed a reporter directory book
• Created custom marketing HTML emails, interactive PDFs, featured property websites and helped maintain various portions of the website using ASP and HTML - tracked results using Google Analytics, Alexa and Quantcast third party systems
• Created and oversaw the design of all marketing materials for the Las Vegas and Reno offices including: quarterly newsletters, brochures and proposals for both commercial real estate property and luxury estates, as well as photo manipulation and three point color correction
• Generated a feedback questionnaire and created a yearly and quarterly Marketing Report and Web Observations report
• Designed from concept to production the Vegas Quarterly Report, later renamed the Las Vegas Quarterly, a quarterly combining of our Las Vegas Colliers market reports with additional articles and graphs from guest researchers and economic analysts
(Non-Profit Organization Management industry)
May 2007 — October 2009 (2 years 6 months)
In addition to the manning of various booths and drink holes for the annual golf tournament, my primary responsibilities include the creation and facilitating of the following marketing materials: Save the date emailer, post card, invitation, envelope, program guide, sponsorship and registration forms, ads for the event and for select sponsors, player list, auction booklet and stands, display boards, event photo emailer and website updates as needed.
(Public Company; 5001-10,000 employees; Real Estate industry)
April 2001 — May 2007 (6 years 2 months)
Worked with a team including two other designers, who produced marketing collateral for commercial real estate. Primarily focused on interactive PDF brochures, simple websites, display boards, presentations, sales packages, tracked expenses and handled property sign ordering.
(Public Company; FDX; Printing industry)
February 1998 — April 2001 (3 years 3 months)
Designed flyers, business cards, letterhead, posters and other printed marketing collateral for individual, small and corporate businesses. Handled order taking and filing of customer requests. Worked with the Xerox Fiery and Docutech systems for printing.
CAD Level 1 Certification , AutoCAD - Engineering Design & Drafting , 2003 — 2003
http://www.autodesk.com/certification
Graphic Design, Drafting and Marketing 1997 — 1999
A+ Certification , Computer Hardware , 1998 — 1998
http://www.comptia.org
Writing, reading, I live in a world of Real Estate, but like to unwind with anything Sci-fi related.
Las Vegas Interactive Marketing Association
RPG Supplement of the Year 2007 - Runner up
http://www.rpg-awards.com/2007/supplement_of_year.shtml