Matt Genovese

Matt Genovese

Partnerships and Community Strategy, eTextbook Product Manager, Passionate about STEM Education

Austin, Texas (Austin, Texas Area)

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Matt Genovese's Overview

  • Software Architect and Developer Consultant at The Learning Labs
  • Product & Test Engineer at Motorola
  • Test Engineer (co-op) at Northern Telecom (Nortel)
  • Software Engineer (co-op) at Northern Telecom (Nortel)
  • Systems Engineer (co-op) at Eastman Kodak
  • Software Engineer (Co-op) at Industrial Indexing Systems, Inc.

500+ connections


Matt Genovese's Summary

Online community strategist and implementer with entrepreneurial experience and deep technology background. I have been graced with the compliment that I’m a natural born marketer. With a sincere passion in education, I love to drive products, communities, and partnerships that grow the business and solve problems for educators and students alike.

Technology background spans software development (C/C++, Java, PHP, Perl, Javascript, Node, Cordova, AngularJS, Android), web development (Drupal expert, HTML/CSS, Bootstrap), IT (LAMP server setup and administration, AWS), and semiconductors (twelve years combined product engineering and chip design verification).

Matt Genovese's Experience

Partnerships and Community Strategy, Product Manager

Sapling Learning

Privately Held; 51-200 employees; E-Learning industry

May 2013Present (1 year 5 months) Austin, Texas Area

I drive Sapling Learning’s online community building and growth strategy to engage key educational segments. From initial concept validation through experimentation and to implementation and launch, I execute a lean, iterative methodology to reduce risk and wasted effort through the process. Establish and manage external partnerships to accelerate community reach and growth. Leverage my software and web development background to create the online community using Drupal open-source platform.

Product Manager responsible for Sapling Learning's eTextbook business and platform. Manage publisher partnerships, contract administration and negotiation, design and execution of marketing experiments, sales training, new product feature requirements and evaluation.



August 2007February 2013 (5 years 7 months) Austin, Texas Area

Door64 is a unique community initiative in Austin, Texas focused on the high-tech demographic. Door64 produces events that serve the Austin-area technology community. With a following of 30,000 technology professionals, Door64 is also the largest professional networking organization in the Austin area, hosting job fairs, networking happy hours, and other events that help tech companies and professionals meet through high-value engagements.

* By connecting individuals and employers, created a business model that attracted corporate sponsors including Apple, Samsung, Google, eBay, Oracle, PayPal, AT&T, Freescale, Rackspace, Texas Instruments, and more.

* Over five years, successfully marketed and grew the Door64 membership to 30,000 local technology professionals, and was recognized as the top Business and Networking organization by the Austin Business Journal for two consecutive years (2011-2012).

* Door64 hosted over 100 events including focused job fairs, networking happy hours, SXSW™ Interactive events, technical conferences, and tech-focused meet-ups.

* Created unique face-to-face community engagements between technologists and employers that innovated the standard technical recruiting process. Amplified employers’ recruiting efficiency, often decreasing the time required to find and hire otherwise hard-to-reach engineers.

* Recognized and interviewed by print newspapers and online blogs, and regularly gave talks and participated in panels covering topics from growing online communities to job search challenges faced by engineers.

* Conducted surveys and met with employers to specifically understand the critical technology hiring needs in the Austin-area. Results published and used to create focused events to address the needs of local employers and technology candidates.



Privately Held; 1-10 employees; Internet industry

November 2009September 2011 (1 year 11 months) Austin, Texas Area

Joined JobCannon team to help design and refine a software tool to help job seekers manage their job search process and progress.

* Gathered user requirements, translated into features and written specification, and managed the software development team’s efforts. Application written in Grails (Java-based framework).

* Managed marketing website, including design, wireframes, copy, graphic design, and implementation.

* Created training program and oversaw class for new JobCannon users to encourage adoption.

Functional Verification Engineer

Freescale Semiconductor

Public Company; 10,001+ employees; Semiconductors industry

March 2002February 2009 (7 years)

* Developed all memory BIST verification software tools for directed and random testing; authored and executed verification plan on PowerQUICC-3 SoC’s in simulation and hardware emulation.

* Integrated PowerPC core and SoC test benches for directed-random system testing of a new SoC design. Traveled to India to deploy test bench and teach local verification engineers.

* Created a directed-random tests environment to verify coherency of a PowerPC core L1 cache in an SoC using random instruction set generation tool as stimulus.

* Pioneered use of SystemVerilog Assertions (SVA) in PowerPC core verification IP.

* Executed block-level and system-level verification of complex arbiters for the system bus and PCI bus, testing specifically for system-wide deadlock scenarios.

* Developed multiple types of verification IP, including protocol monitors, response checkers, drivers, and coverage checkers using Verilog, C++, Vera, and SVA.

* Upon own initiative, created a bus arbitration modeling simulator in C++ to evaluate performance of various arbitration algorithms.

* Authored customer programming application notes, and presented technical talks in academic settings.

Software Architect and Developer Consultant

The Learning Labs

20062009 (3 years) Austin, Texas Area

From concept to implementation, designed an application (written in Java/Eclipse + SWT) for engineering students and professors in a higher education environment. The goal was to help electrical and computer engineering students grasp system-level design considerations through experimentation on actual integrated hardware and software.

* The overall solution was a combination of hardware and software. Architected all software, from the user-interface down to the drivers that communicate with external hardware.

* Managed two off-shore development teams who implemented driver, firmware, licensing, and installation development.

Product & Test Engineer


Public Company; 1001-5000 employees; MMI; Consumer Electronics industry

January 1998March 2002 (4 years 3 months)

* Designed and executed experiments, and authored reports on the MPC860 SoC to increase fabrication and final test yield, outgoing quality, and reliability of the device in the field.

* Device characterization experiments on multiple projects often resulted in increased sales for higher performance chips.

* Debugged bring-up, production, and customer issues on testers, both in wafer probe and final test.

* Responsible for new hardware evaluation, test program debug, and all aspects of device qualification and reliability testing.

* Mentored and trained all junior engineers after rising to level of senior engineer, and routinely called upon for expert advice for fabrication, assembly, and final test issues.

* Authored formal reports and data sheets, as well as tutorials for internal evaluation of engineering experiments.

* Traveled to Malaysia and China to debug production problems or to bring up new devices.

* Self-enrolled in night class to become more knowledgeable in modern wafer fabrication processes, directly impacting debug of fabrication-related problems.

Test Engineer (co-op)

Northern Telecom (Nortel)

June 1997August 1997 (3 months)

Software Engineer (co-op)

Northern Telecom (Nortel)

December 1996March 1997 (4 months)

Systems Engineer (co-op)

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

November 1995May 1996 (7 months)

Software Engineer (Co-op)

Industrial Indexing Systems, Inc.

Privately Held; 11-50 employees; Industrial Automation industry

May 1995August 1995 (4 months) Victor, NY

Matt Genovese's Honors and Awards

  • Largest Business and Networking Group in Austin

    Austin Business Journal
    • November 2011

    Rated as the largest business and networking group in Austin, Texas with 20,000 members.

  • Largest Business and Networking Group in Austin

    Austin Business Journal
    • November 2012

    Rated as the largest business and networking group in Austin, Texas with 28,000 members.

  • Newstory: "New local organization helping high-tech job seekers"

    • June 2012

    TV coverage of Door64's focused software job fair in June 2012 hosting 38 tech companies and over 200 focused software candidates coming from Austin, state-wide, and nation-wide.

  • Article: "How Door64 became an Austin tech hub"

    Austin American-Statesman
    • June 2012

    Full-length article about Door64's beginnings and our upcoming focused software job fair.

  • 2012 Hiring Survey: Door64 Announces Results of First Austin Hiring Priority Survey; Software Needs Most Urgent At 56%; Java Skills Most In Demand

    • April 2012

    Press release covering results from Door64's employment survey of technology companies in Austin area for most critical tech job skills required.

  • Article: "Door64 fair aims to build better tech community"

    Austin American-Statesman
    • September 2011

    Coverage of our third annual Door64 Tech Fair that enabled local tech businesses to network with the Austin-area technology community of professionals.

  • Newstory: "Door64 Brings Techies Under One Roof"

    KUT Radio
    • June 2010

    Coverage of second-annual Door64 Tech Fair in Austin.

Matt Genovese's Skills & Expertise

  1. Marketing Strategy
  2. Engineering
  3. Community Building
  4. Staff Development
  5. Job Fairs
  6. Java
  7. Job Search
  8. Semiconductors
  9. Drupal
  10. Conference Services
  11. Technology
  12. Information Technology
  13. Embedded Systems
  14. Perl
  15. Verilog
  16. Social Media Consulting
  17. Social Media Outreach
  18. Social Media
  19. Debugging
  20. Community Engagement
  21. Strategic Partnerships
  22. Strategic Communications
  23. Thought Leadership
  24. Entrepreneurship
  25. Functional Verification
  26. SystemVerilog
  27. SoC
  28. Social Networking
  29. Social Entrepreneurship
  30. Program Management

View All (30) Skills View Fewer Skills

Matt Genovese's Education

The University of Texas at Austin

M.S., Electrical Engineering


Enrolled in the MSEE program at UT-Austin while working full-time at Freescale. Graduated with 4.0 GPA, Summa Cum Laude.

Activities and Societies: Project & Report: "A Tool for Dynamic Data Capture and Visualization in Heterogeneous Simulation Environments" (2005)

Rochester Institute of Technology

B.S., Computer Engineering

September 1992December 1997

Activities and Societies: Intervarsity

Matt Genovese's Additional Information


Community strategy, mobile software development, web design and development, lean, ed tech.

Groups and Associations:

<> IEEE <> Advisory Board, Rochester Institute of Technology (Computer Engineering) <> Adviser, Drapkin Institute for Music Entrepreneurship <>

Honors and Awards:

<> Pragmatic Marketing Certified (2013)

<> Speaker, "Using Drupal for Community Websites", PubCon South (Spring 2011)

<> Speaker, "Building Community - Lessons from", ProductCamp Austin (Summer 2009)

<> Panel moderator, "Community Management", Interactive Austin Conference (2009)

<> Panelist at Society for Women Engineers meeting: "The Art of Networking" (2009)

<> Panelist at PubCon South: "Consumer and Community Generated Content" (2009)

<> Guest speaker at Texas A&M University and The University of Texas at Austin: "Networking: The missing college lecture." (2009)

<> Finalist for IT Solution of the Year (AITP): (2008)

<> Guest lecturer at University of Texas at Austin (Electrical & Computer Engineering): "Device driver development" (2008)

<> Guest speaker, Rochester NY IEEE Computer Society: "Functional Verification Methodology at Freescale Semiconductor" (2006)

Contact Matt for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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