Martijn Blom

Current

Owner at 1 Direct Marketing

Past

Owner at Datability
Sr. Consultant Customer Intelligence at ING
Campaign Manager 1-to-1 Marketing at ING

Direct Marketing Manager at ING
Sales & Marketing employee at Carlson Wagonlit Travel

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Education

Institute of Higher European Studies

Recommended

2 people have recommended Martijn

Connections

183 connections

Industry

Marketing and Advertising

Websites

Martijn Blom’s Summary

Dedicated and experienced marketing & interactive marketing professional. Specialist in personal, interactive communications. Innovative & customer focused. Strong in combining analytical and creative skills to meet any marketing challenge. Open to an unusual amount of change, innovation and a thirst for learning. Practical, highly motivated and independent.

Martijn Blom’s Specialties:

Specialties: database driven marketing/communications, campaign management and project management. Experienced in developing cross sell, up sell, retention and acquisition campaigns for different channels (inbound/outbound): mail, internet, (cell)phone, email. Experienced coordinator between marketing and database marketing. Specialist in setting up communities and customer insight programmes. Innovative marketer and social media/web2.0 enthusiast. Expert consultant.

Martijn Blom’s Experience

Owner

1 Direct Marketing

(Marketing and Advertising industry)

October 2007 — Present (2 years 2 months)

Freelance consultancy in marketing. Specific expertise:
direct marketing, dialogue marketing, digital media, web2.0
Owner

Datability

(Marketing and Advertising industry)

July 2007 — June 2009 (2 years )

Result driven DM and interactive campaigns.
Development and execution of various email campaigns, email newsletters and customer satisfaction surveys for SME’s.
Sr. Consultant Customer Intelligence

ING

(Public Company; ING; Financial Services industry)

2003 — 2007 (4 years )

My main focus was innovative (direct) marketing and database marketing as well as project management.

Tasks/responsibilities: project manager and project member for multiple projects.
* Project “Leads on demand”. Team member of this award winning project. Goal was to supply the sales force with relevant leads based on event driven marketing. Responsible for developing the marketing leads programme and coordination between marketing, database marketing and IT.

* Project Dialogue Marketing. Goal was to develop a community for ING clients. Target group: small and medium-sized companies. Task: project leader. Coordinator between marketing, database marketing, external suppliers.

* 1-to-1 Marketing. Initiator and Project Manager for multiple multichannel 1-to-1 marketing campaigns for ING Bank and Postbank. Responsible for the whole campaign management cycle and the coordination between marketing, communication, traffic, fulfilment, database marketing, IT and channels.

* Consultancy: organization of workshops on customer intelligence for various countries where ING is present. CI-consultant for ING Bank Slaski in Poland (advise on the implementation of their database marketing tooling) and Bank of Beijing (how to start with and set up database marketing).
Campaign Manager 1-to-1 Marketing

ING

(Public Company; ING; Financial Services industry)

2001 — 2003 (2 years )

Responsible for all aspects concerning 1-to-1 marketing, like setting up a 1-to-1 marketing tool, direct marketing, database marketing, communication and traffic.
Direct Marketing Manager

ING

(Public Company; ING; Financial Services industry)

1998 — 2001 (3 years )

Responsible for the junior direct marketers and multiple direct marketing campaigns. Initiator and team member of an innovative project called “1-to-1 marketing”. Responsible for setting up a 1-to-1 marketing pilot for the private segment (new customers).
Sales & Marketing employee

Carlson Wagonlit Travel

(Privately Held; Leisure, Travel & Tourism industry)

1995 — 1998 (3 years )

Tasks:
* developing and executing direct marketing campaigns: mail and telemarketing;
* copy writing: direct mail, brochures, press releases;
* executing market research, competitor analysis, segmentation;
* editor of sponsored magazine “Travel Lines”.

Martijn Blom’s Education

Institute of Higher European Studies

International Marketing Management 1990 — 1994

* Internship: La Chambre de Commerce et d’Industrie, Nîmes, France. Assignment: market and image research on 6 different education types.

* Subject final paper: “does a NEN9001 certificate equal totaI quality management?"

* Extra curricular: member of the HEBO PR-committee, winner of the 1993 starter’s case project for the best business plan, nominated for a prize dedicated to a student for exceptional performance.