Experienced Marketing and Product Manager
San Francisco Bay Area
Experienced Marketing and Product Manager
San Francisco Bay Area
(Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
Independent consulting, focusing on product and marketing strategy.
* Currently developing merger integration strategy for Wells Fargo Internet Services Group, focusing on client's and Wachovia's online brokerage suites. I am separately establishing and optimizing the user experience for the industry's Options Symbology Initiative.
* Advised wireless broadband startup on peer-to-peer lending as capital source for end-customers. Established and brokered relationship between client and p2p lending company.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
September 2007 — October 2008 (1 year 2 months)
Devised, developed, and executed product strategies and features for My Yahoo!, the world's number one personalized portal site
Created $100MM+ revenue strategy for major product redesign. Balanced advertiser, publisher, and broadband partner demands with user expectations to optimize revenue and grow user base
Analyzed user feedback, site metrics, and competitive landscape to establish product and marketing strategy for My Yahoo! power users
Managed product implementation of major product features, including Yahoo! Open Strategy for third-party OpenSocial widget developers
Advised major publishing partners on enhancing their content and engaging an audience on My Yahoo!
(Public Company; WFC; Financial Services industry)
July 2002 — August 2007 (5 years 2 months)
Led teams responsible for payments and cross-sell strategies and products for small businesses. Managed 14 product managers, project managers, and marketing consultants. Launched multiple products, including Business Services Packages (convenient financial product bundles) and Merchant Checking (simple credit and debit card processing).
(Public Company; 10,001 or more employees; Management Consulting industry)
1995 — 2000 (5 years )
Developed process and IT solutions for federal, state, and local government agencies, including the US Department of State.
(Privately Held; 10,001 or more employees; Management Consulting industry)
1995 — 2000 (5 years )
Developed process and IT solutions for federal, state, and local government agencies, including the US Department of State.
MBA , 2000 — 2002
BA , Political Science , September 1991 — May 1995