M. Evan Parker

A licensed Cosmetologist and 28-year veteran of the professional salon industry, M. Evan Parker holds a Master's Degree in Business Administration, with an expansive background in salon management and operations, product and program development, marketing, sales, and education.

Working with leading manufacturers, progressive distributors, and top salons, Evan has developed and launched many of the industry's most innovative and successful products and programs.

Specializing in the support and development of small to mid-sized companies, Evan's unique experience and insight allows for the creation of highly effective programs and systems guaranteed to take your business to the next level.

M. Evan Parker’s Specialties:

Product and Brand Development, Marketing, Sales, and Education

M. Evan Parker’s Experience

National Sales Director

SLI Beauty

(Consumer Goods industry)

June 2009 — Present (2 months)

Natural and Organic private label hair care products.
National Sales Director

Mathai

(Media Production industry)

April 2009 — Present (4 months)

Leading manufacturer of visual hair color materials (i.e. swatch charts, digital imagery, and software).
National Sales Director

Iden International

(Cosmetics industry)

October 2007 — Present (1 year 10 months)

Natural and organic salon and spa products promoting healthy hair and scalp through the finest botanical ingredients.
National Sales Director

ICI Natural

(Consumer Goods industry)

October 2007 — Present (1 year 10 months)

Contract and private label manufacturer specializing in natural hair and body care.
North American Doop Trafficker

Doop - Extremely Addictive Hairgear

(Cosmetics industry)

August 2007 — Present (2 years)

Design and texture line inspired by the styles and creativity of urban youth.
President

M. Evan Parker Consulting

(Privately Held; Consumer Goods industry)

2006 — Present (3 years)

Boutique consulting firm specializing in the support and development of small to mid-sized companies operating within the professional salon industry. Working with leading manufacturers, progressive distributors, and top salons, M. Evan Parker Consulting has developed and launched many of the industry's most innovative and successful products and programs.
Owner/Director of Marketing

Lousey Nitpickers, LLC

(Privately Held; Health, Wellness and Fitness industry)

September 2005 — Present (3 years 11 months)
Director, Personalized Branding Division

Aware Products

(Consumer Goods industry)

2005 — 2007 (2 years)

Revitalized personalized branding division of thirty-year-old professional products manufacturer.
• Directed corporate Sales, Marketing, and Customer Service departments consisting of Sales Manager, Senior, Mid-Level and Junior Account Executives, Marketing Director, Customer Service Manager and Associates
• Created and implemented sales and marketing programs designed to double revenues over three years
• Upgraded current formulations and offerings
• Discontinued non-performing units while introducing new and innovative product categories
Director of Marketing

Joico/ISO Professional Hair Care

(Public Company; 51-200 employees; Consumer Goods industry)

2003 — 2004 (1 year)

Reestablished and revitalized newly acquired professional divisions of Shiseido Cosmetics, Ltd.
• Created and implemented marketing plans and strategies contributing to the reversal of a three-year decline in sales and improving brand profitability an average of 23%
• Innovator of ISO Nexture Semi-permanent Texturizing Treatment, Joico VeroBlue Advanced Lightener, Joico VeroULTRA one-step lift and deposit powder color, and Joico Stainless hair color stain remover
• Managed corporate Marketing Department consisting of Senior, Mid-level, and Associate Marketing Managers, Planners, and Coordinators
Director of Sales and Education

Tressa, Inc.

(Consumer Goods industry)

2001 — 2003 (2 years)

Restructured and relaunched thirty-four-year-old professional products manufacturer.
• Reversed decade-long trend of declining sales increasing revenue 44%
• Modernized packaging and corporate imagery across all brands
• Directed product development, reformulation, and revised brand positioning
• Managed corporate Sales and Education department consisting of US and Canadian National Sales Managers, Territory Managers, Designers, Test Salon Technicians, and Customer Service/Technical Support
Director of Sales and Marketing

Muster e Dikson Service, S.p.A.

(Consumer Goods industry)

1998 — 2001 (3 years)

Introduced Italy's leading professional products manufacturer to the US achieving first-year sales of 3.5-million-dollars.
• Developed and implemented budget perimeters and marketing strategies
• Established and supported full-service, national distributor network
• Directed conversion from European to North American packaging
• Launched an aggressive advertising and public relations campaign
• Managed US Sales, Marketing, Education, and Operations Departments consisting of Regional Managers, Graphic Artist, Office Manager, Order Processing Manager, and warehouse personnel
Director of Education and Marketing

ABBA Pure & Natural Hair Care

(Consumer Goods industry)

1995 — 1998 (3 years)

Directed brand repositioning and reintroduction following corporate acquisition, expanding West Coast presence to National and International markets.
• Directed product repackaging, simplifying descriptions, categories, and instructions
• Reformulated products to meet revised performance requirements and corporate objectives
• Restructured education and training programs increasing participation 1,000%
• Managed corporate Education and Marketing departments consisting of Creative Director, Education Training Managers, Education and Marketing Coordinator, Events Coordinator, International Artistic Team, and Affiliate Technicians
Director of Education

KMS Research

(Consumer Goods industry)

1991 — 1995 (4 years)

Reestablished company’s educational presence within the professional salon industry.
• Developed and implemented all education programs, formats and materials
• Assisted in the development of new products, programs and marketing materials
• Established product positioning, instructions and descriptions
• Strategically grew corporate Education department from one full-time educator to effective multi-level organization, consisting of Regional Education Managers, District Education Managers, International Artistic Team, and Regional Design Team

M. Evan Parker’s Education

Hamilton University

Master of Science , Business Administration , 1995 — 1998
Hamilton University

Bachelor of Science , Business Administration , 1988 — 1993
Butte College

Cosmetology 1981 — 1982
Prospect High

1978 — 1981