Advises leading IT firms on market strategy, competitive opportunity and messaging; designs, performs primary research.
San Francisco Bay Area
- Current
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- Principal at IT Market Strategy
- Past
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- Senior Vice President at Forrester Research
- Vice President at Giga Information Group
- Senior Director, Strategic Marketing at Sybase
- Director of Marketing at Information Builders
- Recommended
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11 people have recommended Merv - Connections
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500+
connections
- Industry
- Information Technology and Services
- Websites
Merv Adrian’s Summary
Based on three decades of experience in the IT marketplace, from programmer to marketing and strategy, to analyst, to research executive, I make IT vendors more effective - with strategy analysis, competitive assessment, message testing, communications assistance in live and recorded settings, analyst relations consulting and primary research they can use internally or externally. My goal is simple - to help providers find and connect with the right prospects, deliver the right messages, and ensure that their products and go-to-market will stand up to marketplace requirements.
Merv Adrian’s Specialties:
Understanding and communicating value, mapping the product landscape and opportunities, tuning messages. Sectors: software first, hardware and networks second. BI, data management and packaged applications are core - but I managed all tech research for a major firm and bring decades of insight and experience to all categories.
Merv Adrian’s Experience
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Principal
IT Market Strategy
(Information Technology and Services industry)
February 2009 — Present (11 months)
I founded IT Market Strategy to provide professional services to information technology strategy and marketing professionals. Currently retained by clients including leading software and hardware vendors, as well as emerging firms innovating at the edge.
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Senior Vice President
Forrester Research
(Public Company; FORR; Research industry)
March 2004 — January 2009 (4 years 11 months)
After Forrester's acquisition of Giga In 2005-2006, played a key role in the integration of the two research organizations. Following completion of the acquisition, ran the technology research organization. Left management to return to role as analyst publishing research on the software industry, ISV partner programs, analyst relations, and customer reference management.
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Vice President
Giga Information Group
(Public Company; GIGX; Information Technology and Services industry)
May 1996 — March 2004 (7 years 11 months)
Joined Giga as a Vice President covering database software, and added middleware coverage within first year. First analyst to win an awrd from the sales organization for supporting their efforts. Promoted to Research Director and subsequently to Reseach Manager responsible for teams in the western united states.
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Senior Director, Strategic Marketing
Sybase
(Public Company; SY; Computer Software industry)
1993 — 1996 (3 years )
Director of Marketing for data warehousing and Director of Analyst Relations. Provided CEO with input and speech development for corporate strategy and communications. Frequent speaker at industry conferences including DB World, DB Expo and early data warehousing conferences.
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Director of Marketing
Information Builders
(Privately Held; 1001-5000 employees; Computer Software industry)
1987 — 1993 (6 years )
