Michael Rubin

Current

Social Marketing Manager at Empower MediaMarketing

Past

VP, Community at GasPedal
Communications Analyst at comScore Networks
Editor & Director of Member Services at Word of Mouth Marketing Association (WOMMA)

Web Copywriter at Quill
Communications Director at Applied Innovation Management

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Recommended

35 people have recommended Michael

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445 connections

Industry

Public Relations and Communications

Websites

Michael Rubin’s Summary

Working in social media before the term was even conceived, I have spent the better part of my career helping to lay the foundations for the growth of word of mouth into a mainstream part of the marketing mix on a global scale.

With 10+ years experience overall in PR, online marketing, and word of mouth, my core expertise lies in helping companies tap into the positive power of energized customer advocates, evangelists, and influencers. Earning a reputation as a bit of an old-fashioned “Yenta,” I have worked to help nurture and connect diverse communities of people together in order to promote effective social media and ethics-based word of mouth.

My mantra is simple: It’s about the people, not the technology.”

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Please feel free to e-mail me at merubin@gmail.com. Satisfaction guaranteed.
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Michael Rubin’s Specialties:

* Successful, outcome-based and goal-oriented social media

* Identifying and working with customer evangelists and influencers

* Word of mouth marketing program development

* Blogger relations and outreach

* Proven ability to build and manage online communities, balance diverse needs of competing groups, successfully navigate through controversial issues and crises.

* Outstanding ability in project management and client service.

Michael Rubin’s Experience

Social Marketing Manager

Empower MediaMarketing

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)
VP, Community

GasPedal

(Privately Held; Marketing and Advertising industry)

October 2007 — January 2009 (1 year 4 months)

Managed day-to-day operations for the BLOG COUNCIL, a private association for Fortune 150 social media executives.

* Helped set strategic goals for the organization, including recruitment and retention, realizing marketing objectives, and achieving overall organizational growth.

* Developed and managed private member community.

* Produced 3 blogs, 3 newsletters, 2 white papers, promotional collateral, web site copy, and all other outward-facing content.

* Coordinated online PR via blogs, Twitter, and Facebook.

* Generated press coverage via traditional PR, wrote tipsheets and press releases.

* Used social media tools and tactics to promote the Council, its members, and new projects.
Communications Analyst

comScore Networks

(Public Company; SCOR; Market Research industry)

July 2006 — March 2007 (9 months)

Served as media relations professional and social media expert for market research firm.

* Conducted traditional media relations and helped increase PR hits by 50%.

* Developed relationships with reporters. Mainstream media placements included Wall Street Journal, USA Today, Guardian, Financial Times, and New York Times.

* Supervised blogger relations and acted as blog spokesperson, successfully managed several crises.

* Handled national broadcast relations, got placements in CNBC and CNN Money.

* Served as in-house social media "advisor" for company executives.
Editor & Director of Member Services

Word of Mouth Marketing Association (WOMMA)

(Non-Profit; Marketing and Advertising industry)

March 2005 — August 2006 (1 year 6 months)

Created content department and directed member services for 350+ member professional association

* Launched first-ever blog and podcast series on word of mouth.

* Wrote and delivered 3 email newsletters, 3 blogs, weekly podcast series.

* Developed programs to increase member participation.

* Edited first-ever peer-reviewed word of mouth research publication.

* Handled many aspects of traditional PR, including press release authoring and distribution, press list creation, PR outreach, and relationship-building.
Web Copywriter

Quill

(Public Company; Business Supplies and Equipment industry)

February 2002 — March 2005 (3 years 2 months)

* Served as key member of the first e-commerce team for a large office supply company.

* Wrote copy for all email campaigns, web site, and corporate newsletter.

* Acted as team liaison with vendor (Responsys) to troubleshoot delivery issues.

* Implemented copy improvements to help increase average e-commerce order size to $219.

* Re-wrote Quill.com Site Help copy with renewed customer-friendly emphasis.

* Coordinated email and web site usability studies.
Communications Director

Applied Innovation Management

(Information Services industry)

November 2000 — May 2001 (7 months)

* Coordinated all PR and external communications activities for unknown software company.

* Wrote press releases that generated national coverage for startup software products.

* Served as company spokesperson for media inquiries and interviews.

* Authored direct marketing collateral, company newsletter, software manuals.

* Managed freelancers and edited copy for new corporate web site.

* Position was eliminated when the dot.com economy disintegrated.

Additional Information

Michael Rubin’s Websites:

Michael Rubin’s Interests:

Emerging/Social Media, word of mouth marketing, Marketing 2.0, PR, GTD, productivity, innovation, professional networking, reading novels, classic film, Judaism, Buddhism, drum circles, George Harrison, U2, Georges Seurat