
Communications Strategist, Writer, PR Consultant
Eugene, Oregon Area

Communications Strategist, Writer, PR Consultant
Eugene, Oregon Area
LET US TELL YOUR STORY.
You're busy. You need fresh thinking. You need it yesterday.
Moore Creative helps organizations large and small meet their strategic communications challenges. Come to us to
--Establish your corporate brand or image,
--Organize and build support for your cause,
--Improve sales,
--Promote your product or service,
--Persuade decision-makers to take action.
WE GET OUR OWN COFFEE.
Moore Creative carries out the work from concept to completion, using a network of top design, production and other service professionals as needed.
CLIENT LIST
Chalkboard Project
Buckboard Provisioning Co.
Kraft General Foods
Deloitte & Touche
Sun Microsystems
U.S. Forest Service
City of Bend
Glover Park Group
Housing Works
Sisters School District
Industrial Indemnity
Sisters Area Chamber of Commerce
Sierra Club (pro bono)
Sisters CATS (pro bono)
Electric Power Research Institute
Six-Three Marketing
Vibrant Nation
San Diego County Dept. of Public Works
Flexcar
McLaren Hart
TRI Financial
Waste Fibre Recovery
South Valley Disposal & Recycling
Fun in the Saddle (FITS) Inc.
Strategic communications, branding, web content, social media, feature articles, public relations, public affairs, business writing, ad copy, position papers
(Public Relations and Communications industry)
January 1990 — Present (20 years )
*Create and carry out strategic, cost-effective communications plans to position companies, products and issues favorably.
*Brand new and existing organizations, build and manage online communities, lead public information campaigns, publicize new products/services, advocate with elected officials, write ad copy and white papers, coach executives in crisis communications, and perform all aspects of the public relations and marketing communications disciplines.
*Consult to corporations, small businesses and non-profits.
(Writing and Editing industry)
1987 — 2009 (22 years )
*Ghostwrote articles and op-eds for clients, with placements in nearly twenty trade and daily publications
*Published in magazines including E – The Environmental Magazine, San Francisco Chronicle Review, San Francisco Review of Books, San Francisco Bay Guardian, L.A. Parent, Gateway to the Bay Area
*Wrote weekly column, Half Moon Bay Review newspaper
*Completed novel, The Asking Price
(Fund-Raising industry)
November 2005 — April 2008 (2 years 6 months)
*Conceptualized, co-founded, branded and marketed a new, web-based fundraising and retail company offering healthy products based on Old West history: Buckboard Provisioning Co. www.buckboard-provisioning.com.
*Developed and ran an integrated web, marketing, advertising and public relations strategy.
*Performed trademark and patent searches, wrote copy and procured usage rights for images for award-winning packaging for 27 products.
*Created a line of popular, wholesome foods defined by focus group feedback, tasting comparisons and meetings with suppliers.
*Handled sales, trade show and fundraiser launch events.
"Licence" , History , 1984 — 1985
B.A., cum laude , Art & European History , 1980 — 1984
Diploma , 1977 — 1980
Conservation, horses, outdoor recreation, coaching soccer, advocating for Talented & Gifted programs in public schools
Juniper Group Sierra Club Executive Committee, Aspire (college coaching for students), Committee for Sisters School Children, coordinator - Sisters TAG Parents online community, youth coach - Sisters Soccer Club
*Silver ADDY® Award for copywriting, Buckboard Provisioning Co. 2007
*Certificate of Appreciation, Sisters School District 2005
*Sierra Club national Special Achievement Award for strong and consistent commitment to conservation 1994
*Rotary International Scholar, Montpellier, France 1985
*Conservation Award for outstanding achievement, Sierra Club San Francisco Bay Chapter 1993