
Senior Vice President Strategic Marketing and Communication at Creative Marketing International
Kansas City, Missouri Area

Senior Vice President Strategic Marketing and Communication at Creative Marketing International
Kansas City, Missouri Area
SVP Director of Strategic Marketing and Communications of Creative Marketing International a $1.4 billion company and a division of AVIVA the 5th largest global insurance institution. Specializing in marketing Life and Annuity products.
President of M2 Marketing LLC. Professional experience covers over 17 industry sectors spanning both B2B and B2C marketing. 20 years of marketing experience with solid track record of creating real results for small to large organizations.
Successful history of leadership positions in small-to-global network advertising agencies, marketing firms and consumer durable companies. Operated in numerous and varied industries spanning B2B and B2C marketing with every aspect of the marketing mix involved.
Industry Experience:
Human and Animal Pharmaceuticals, Neutraceuticals, Consumer Packaged Goods, Automotive, Automotive Aftermarket, Transportation, Furniture, Clinical Research, Home Improvement Retail, Flooring, Power Tools, Alcholic Beverages, Association Marketing, Women's Fashion, Automotive Aftermarket, Window Coverings, Finance/banking, Chemicals, Bio Tech, Interactive, Petro Chemical, e-Commerce Software, Insurance and financial.
Market Research, Strategic Planning, Branding and Identity, Brand Relationship, Direct Marketing, E-commerce, Website Design and Development, Lead Generation
(Financial Services industry)
January 2009 — Present (1 year )
(Privately Held; 201-500 employees; Insurance industry)
March 2007 — Present (2 years 10 months)
Marketing strategy, brand communications for Insurance and financial marketing organization.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2006 — March 2007 (10 months)
Chief outside marketing counsel to senior marketing executives. M2 services range from hands-on brand and product management services to marketing strategy and implementation.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 2004 — July 2006 (2 years 1 month)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1999 — February 2004 (5 years )
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 1998 — February 2000 (2 years )
(Public Company; 1001-5000 employees; Consumer Electronics industry)
1995 — 1997 (2 years )
Director of US Marketing
for Power Tool Division
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1991 — 1994 (3 years )
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
1989 — 1991 (2 years )
1983 — 1988
Road Cycling Martial Arts Weight Lifting
Mid America Multiple Sclerosis Society