Merrell Ligons

Current

Director of Interactive Media at WTVF

Past

Online Advertising Sales Manager at San Antonio Express-News
Online Business Manager at The Spokesman-Review

Education

University of the Incarnate Word
Eastern Washington University
Spokane Community College

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Recommended

5 people have recommended Merrell

Connections

173 connections

Industry

Broadcast Media

Websites

Merrell Ligons’s Summary

Interactive Media Professional with management, sales, and product development experience.

Merrell Ligons’s Experience

Director of Interactive Media

WTVF

(Privately Held; 51-200 employees; Broadcast Media industry)

November 2007 — Present (1 year)

-Create strategies which will increase traffic and revenue for existing technology businesses

-Develop new technology-based business opportunities

-Motivate and direct a team of interactive managers and producers

-Manage relationships with developers and other third party vendors

-Assess industry trends and forecast their impact on Network business strategies

-Work with managers across departments to encourage synergy and improve results

-Guide sales and content teams to achievement of revenue budget goals

-Maximize budgetary resources, and manage growth within budget

-Serve as a member of Station Leadership Team
Online Advertising Sales Manager

San Antonio Express-News

(Public Company; Newspapers industry)

November 2005 — October 2007 (2 years)

Duties and Responsibilities:

Management- Responsible for the hiring, training, and management of online advertising sales and online advertising operations staff. Create revenue sales goals, conduct weekly sales meetings, and conduct quarterly evaluations.

Product Development and Project Management - Manage the development of new online only and cross media products.

Sales Strategy Development - Set the vision and expectations for online advertising sales and new product development.

Training - Train online and print advertising executives on how to present and sell interactive products.

Market Analysis - Identify groups of businesses that we need to apply more sales pressure.

Database Marketing - Work with sales and marketing departments to implement database marketing and telesales programs through our CRM application.

Direct Sales and Presentations- Create, present, and execute online marketing programs for National and Major accounts.
Online Business Manager

The Spokesman-Review

(Privately Held; 501-1000 employees; Online Media industry)

January 2001 — November 2005 (4 years 11 months)

Manage the Marketing of SpokesmanReview.com
Online Advertising Sales
Salesforce Training
Business Development

Merrell Ligons’s Education

University of the Incarnate Word

MBA, Business, 2006 — 2008
Eastern Washington University

BA, Management Information Systems

Minor In Economics
Spokane Community College

AA, Web Dev