Merrell Ligons

Director of New Media at WTVF

Greater Nashville Area

Current
  • Director of Interactive Media at WTVF
Past
  • Online Advertising Sales Manager at San Antonio Express-News
  • Online Business Manager at The Spokesman-Review
Education
  • University of the Incarnate Word
  • Eastern Washington University
  • Spokane Community College
Connections
173 connections
Industry
Broadcast Media
Websites

Merrell Ligons’s Summary

Interactive Media Professional with management, sales, and product development experience.


Merrell Ligons’s Experience

  • Director of Interactive Media

    WTVF

    (Privately Held; 51-200 employees; Broadcast Media industry)

    November 2007Present (1 year)

    -Create strategies which will increase traffic and revenue for existing technology businesses

    -Develop new technology-based business opportunities

    -Motivate and direct a team of interactive managers and producers

    -Manage relationships with developers and other third party vendors

    -Assess industry trends and forecast their impact on Network business strategies

    -Work with managers across departments to encourage synergy and improve results

    -Guide sales and content teams to achievement of revenue budget goals

    -Maximize budgetary resources, and manage growth within budget

    -Serve as a member of Station Leadership Team

  • Online Advertising Sales Manager

    San Antonio Express-News

    (Public Company; Newspapers industry)

    November 2005October 2007 (2 years)

    Duties and Responsibilities:

    Management- Responsible for the hiring, training, and management of online advertising sales and online advertising operations staff. Create revenue sales goals, conduct weekly sales meetings, and conduct quarterly evaluations.

    Product Development and Project Management - Manage the development of new online only and cross media products.

    Sales Strategy Development - Set the vision and expectations for online advertising sales and new product development.

    Training - Train online and print advertising executives on how to present and sell interactive products.

    Market Analysis - Identify groups of businesses that we need to apply more sales pressure.

    Database Marketing - Work with sales and marketing departments to implement database marketing and telesales programs through our CRM application.

    Direct Sales and Presentations- Create, present, and execute online marketing programs for National and Major accounts.

  • Online Business Manager

    The Spokesman-Review

    (Privately Held; 501-1000 employees; Online Media industry)

    January 2001November 2005 (4 years 11 months)

    Manage the Marketing of SpokesmanReview.com
    Online Advertising Sales
    Salesforce Training
    Business Development


Merrell Ligons’s Education

  • University of the Incarnate Word

    MBA, Business, 20062008

  • Eastern Washington University

    BA, Management Information Systems

    Minor In Economics

  • Spokane Community College

    AA, Web Dev


Additional Information

Merrell Ligons’s Websites:

Merrell Ligons’s Groups:

NAA, ONA

  •    Online News Association
  •    Digital Nashville
  •    ThoseInMedia (The who's who in all the media markets)
  •    Nashville Technology Council
  •    Fans of Mashable
  •    Open Journalism

Merrell Ligons’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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