Eduardo Merille

Current

Director, Marketing & New Media at Florida International University

Past

Director, Marketing at University of Miami, School of Medicine, Department of Otolaryngology
Senior Account Manager at ICS Marketing

Education

Florida International University - College of Business Administration
Florida International University - College of Business Administration
Belen Jesuit Prep

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Recommended

3 people have recommended Eduardo

Connections

92 connections

Industry

Marketing and Advertising

Websites

Eduardo Merille’s Summary

Marketing professional with over 12 years of experience working on successful strategic marketing projects and 7 years in higher education marketing. Highly resourceful, fast learner with a strong technology focus and a career goal tied to steering the marketing strategy of a national or global corporation.

Eduardo Merille’s Specialties:

Fluent in both English and Spanish and expert in most software related to design, presentations, spreadsheets, web content, and video/photo editing.

Eduardo Merille’s Experience

Director, Marketing & New Media

Florida International University

(Educational Institution; Higher Education industry)

August 2004 — Present (5 years 4 months)

Responsible for the creation, launch, and review of successful marketing projects for enrollment services, university advancement, and university-wide branding.

* Launched university-wide lead generation tool, including a measurement component for advertising.(producing over 5,000 leads annually)
* Developed and Implemented a Graduate School Marketing Campaign, including targeted national and local advertising, online search marketing, and local radio. (Projected increases in enrollment – over 10%)
* Supervised merchandising component of the university brand – (Revenues increased 91% in 2006)
* Provided content management for university home page, alumni, and development sites.
* Participated in the development and execution of RFPs - University Brand Marketing Initiatives (250K budget), Admissions Marketing Projects, FIU Magazine
* Coordinated 30-day ad campaign in the Miami Herald to boost local support and increase awareness.
Director, Marketing

University of Miami, School of Medicine, Department of Otolaryngology

(Privately Held; 1001-5000 employees; Higher Education industry)

April 2001 — July 2004 (3 years 4 months)

Responsible for all marketing activity including a national reputation campaign.

* Created and initiated a strategic plan to increase the department’s rank in US News’ Best Hospitals Annual Ranking. (Department rank rose 15 places.)
* Responsible for all marketing via the website, direct mail programs, and advertising.
* Increased physician referral business by 30% through strategic on-site lunches and presentation meetings at large volume clinics.
Senior Account Manager

ICS Marketing

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 1993 — January 2001 (8 years 1 month)

Responsible for new business development and account management activities of existing clients.

• Launched a value added reseller sales program for OKIDATA in Latin America. A 15% increase in sales was experienced in the six months after the program was deployed.
• Developed a direct marketing program for Isuzu Motors for use by its dealers throughout the United States. The first promotion in Miami following the direct mail tactic, yielded a return on investment of 33%.
• Implemented business sales programs for PCS Innovations, a wireless software company with 100 employees.
• Initiated sales by securing relationships with technical service consultants. Managed production activities for the sales and marketing efforts of the Texaco brand in Latin America and the Caribbean.

Eduardo Merille’s Education

Florida International University - College of Business Administration

MBA , Business Administration , 1997 — 2000
Florida International University - College of Business Administration

BBA , Marketing , 1993 — 1997
Belen Jesuit Prep

1987 — 1993