
Director, Marketing & New Media at Florida International University
Miami/Fort Lauderdale Area

Director, Marketing & New Media at Florida International University
Miami/Fort Lauderdale Area
Marketing professional with over 12 years of experience working on successful strategic marketing projects and 7 years in higher education marketing. Highly resourceful, fast learner with a strong technology focus and a career goal tied to steering the marketing strategy of a national or global corporation.
Fluent in both English and Spanish and expert in most software related to design, presentations, spreadsheets, web content, and video/photo editing.
(Educational Institution; Higher Education industry)
August 2004 — Present (5 years 4 months)
Responsible for the creation, launch, and review of successful marketing projects for enrollment services, university advancement, and university-wide branding.
* Launched university-wide lead generation tool, including a measurement component for advertising.(producing over 5,000 leads annually)
* Developed and Implemented a Graduate School Marketing Campaign, including targeted national and local advertising, online search marketing, and local radio. (Projected increases in enrollment – over 10%)
* Supervised merchandising component of the university brand – (Revenues increased 91% in 2006)
* Provided content management for university home page, alumni, and development sites.
* Participated in the development and execution of RFPs - University Brand Marketing Initiatives (250K budget), Admissions Marketing Projects, FIU Magazine
* Coordinated 30-day ad campaign in the Miami Herald to boost local support and increase awareness.
(Privately Held; 1001-5000 employees; Higher Education industry)
April 2001 — July 2004 (3 years 4 months)
Responsible for all marketing activity including a national reputation campaign.
* Created and initiated a strategic plan to increase the department’s rank in US News’ Best Hospitals Annual Ranking. (Department rank rose 15 places.)
* Responsible for all marketing via the website, direct mail programs, and advertising.
* Increased physician referral business by 30% through strategic on-site lunches and presentation meetings at large volume clinics.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 1993 — January 2001 (8 years 1 month)
Responsible for new business development and account management activities of existing clients.
• Launched a value added reseller sales program for OKIDATA in Latin America. A 15% increase in sales was experienced in the six months after the program was deployed.
• Developed a direct marketing program for Isuzu Motors for use by its dealers throughout the United States. The first promotion in Miami following the direct mail tactic, yielded a return on investment of 33%.
• Implemented business sales programs for PCS Innovations, a wireless software company with 100 employees.
• Initiated sales by securing relationships with technical service consultants. Managed production activities for the sales and marketing efforts of the Texaco brand in Latin America and the Caribbean.
MBA , Business Administration , 1997 — 2000
BBA , Marketing , 1993 — 1997
1987 — 1993
marketing and the web, social media, video, photography, new technology
Case III Advertising Award