Meredith Mobley

Current

MARKETING COMMUNICATIONS COORDINATOR at FOR RENT MEDIA SOLUTIONS

Past

Public Relations and Marketing Intern, DIY Network at Scripps Network
Special Events/ Marketing Intern at The Virginia Zoological Park

Education

Hampton University

Recommended

3 people have recommended Meredith

Connections

182 connections

Industry

Public Relations and Communications

Websites

Press Room

Meredith Mobley’s Summary

Talented, results-producing PR professional with a proven record of developing and executing public relations initiatives to increase media exposure and support business goals and objectives. Proven creative talent with demonstrated strengths in producing internal print and electronic magazines, electronic internal communication, editing, and copy writing. Responsible for implementing communications and media relations; accomplished track record of coordinating editorial opportunities for company’s industry experts resulting in placement in leading industry and non-industry related media. Effective communicator; coordinating internal communications to more than 600 employees nationwide. Experienced and comfortable communicating with senior executives, industry press, and employees to implement overall marketing and public relations efforts.

Meredith Mobley’s Specialties:

• Corporate Communications
• Media Interviews and Training
• Media Relations
• Project Management and Team Leadership
• Strategic Messaging
• Sales Collateral
• Campaign Development
• Social Media Campaigns

Proficient in:
• AP Style
• Dreamweaver
• Microsoft Office
• Search Engine Optimization
• Burrells Luce
• Cision Point

Meredith Mobley’s Experience

MARKETING COMMUNICATIONS COORDINATOR

FOR RENT MEDIA SOLUTIONS

(Public Relations and Communications industry)

October 2005 — Present (4 years 3 months)

Serve as primary media contact; develop and distribute all press releases and media kits. Manage company public relations archives, and oversee production of internal publications. Write and edit sales collateral, coordinate and distribute internal communications. Collaborate with Marketing Director and Marketing Manager to define strategy for development, execution, and management of comprehensive public relations plan that maintains and manages company reputation. Create and implement a public relations campaign for nationwide consumer promotion. Prepare public relations budget. Manage media relations efforts and coordinate editorial opportunities for company industry experts.

Selected Contributions:
• Increased year over year media coverage by 105%
• Generated more than $200,000 worth of free press through public relations efforts in July 2009
• Saved client more than $8,000 in advertising by securing free front cover placement for client in prominent industry publication
• Researched and utilized free media monitoring and clipping services to track and analyze media coverage, an annual saving of nearly $5,000
• Fostered and maintained a social media network of more than 500 contacts
• Edited and wrote more than 100 article for internal publication and communications, blogs, and sales collateral
• Managed the production of 11 internal magazines as editor of the For Rent Focus and eFocus
• Pitched media contacts via social media sites, resulting in media placement in Units, a major industry magazine
• Managed, measured and monitored public relations on social media sites
• Developed and distributed industry expert video interviews to media contacts, received editorial placement as a result
• Secured editorial placement in major newspapers, including the L.A. Times
Public Relations and Marketing Intern, DIY Network

Scripps Network

(Broadcast Media industry)

June 2005 — August 2005 (3 months)

• Assisted with media training of DIY talent
• Floor Manager for the Satellite Media Tour during the Jimmy Carter Work Project
• Coordinated talent and supported logistics during DIY’s “Habitat for Humanity 200,000 Build”
• Acquired media relations skills during Scripps Network internship
Special Events/ Marketing Intern

The Virginia Zoological Park

(Non-Profit Organization Management industry)

May 2004 — August 2004 (4 months)

• Facilitated the procurement of entertainment for various events
• Managed membership database
• Created press releases regarding summer events
• Coordination of the “Hog Harley” bike rally

Meredith Mobley’s Education

Hampton University

Bachelor of Arts , Public Relations

Additional Information

Meredith Mobley’s Websites:

Press Room

Meredith Mobley’s Interests:

Professional networking, community service/outreach, public relations, writing

Meredith Mobley’s Groups:

Public Relations Society of America, Hampton Roads chapter
• Officer, Board of Directors
• Public Service Chair
• Awards Chair

Hampton Roads Black Media Professionals
• Secretary
• Public Relations Chair

National Association of Black Journalist
• Member