
Partner/Executive Creative VP, Bullet
Brazil

Partner/Executive Creative VP, Bullet
Brazil
Graduated in Social Communication from Escola Superior de Propaganda e Marketing (ESPM), 1987.
Art Director at ALMAP, 1982.
Art Director at JWT, 1987.
Creative Director at Bullet, 1992.
Promotion Professional of the Year, 1998.
In 2001, founded the Interactive Division of the agency, eBullet, and became partner of Interpublic through Momentum Group, the promotional branch of McCann WorldGroup.
In 2004, joined McCann's WorldGroup/Momentum Creative Worldwide Council.
As Creative Director, worked on projects for clients such as Amex, Bacardi Martini, Bayer, Unilever Foods, Danone, Disney, Abril, Gillette, HP, Kaiser, Kraft, Microsoft, Nike, Nutrimental, Pepsico, Pernod Ricard, Philips, Quaker, Reckitt Benckiser, Samsung, Unilever, Volkswagen, Warner Bros and, during the last Soccer World Cup, was the Creative Director for regional campaigns (Latin America) of MasterCard and Gillette.
Participated as a judge in several awards, such as the Anuário do Clube de Criação de São Paulo, El Ojo de Iberomérica Festival and Cannes Lions Festival.
Awards in festivals such as Cannes, New York Festivals, D&AD, London Festival, among others.
Bullet is the only agency selected Promotional Agency of the Year 6 times in Brazil, and it is the only agency in Latin America to win the World version of the Globes Awards.
The agency also won the Caboré 2007 and is the first Brazilian Promotional Marketing agency to win a PromoLions in Cannes (2 Cannes PromoLions for Unilever's Kibon iPod in a Popsicle Promotion).
Promotional Professional of the Year, Globes Award, 2009.
Creative Direction for Promo & Integrated Media Projects
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1992 — Present (17 years 11 months)
(Public Company; 51-200 employees; Marketing and Advertising industry)
1987 — 1992 (5 years )
(Public Company; 201-500 employees; Marketing and Advertising industry)
1982 — 1984 (2 years )
Social Comunications