Menno Lanting

Current

Director of Education at De Baak

Past

Visiting lecturer at Hogeschool van Arnhem en Nijmegen
Director Business Development & Marketing at De Baak
Program Director at De Baak

Entrepreneur at Darapro / Sophia
Marketing Manager at Dressmart.com
Marketing Consultant at REMC

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Education

Hogeschool van Arnhem en Nijmegen

Recommended

18 people have recommended Menno

Connections

500+ connections

Industry

Education Management

Websites

Menno Lanting’s Summary

My favorite quote is: "when the wind of change blows, some build walls, others build windmills". My main focus is on: social networks, leadership, executive development, strategy and business innovation. I blend emerging innovative knowledge and concepts with enterprise culture and strategy.

Started my career at an advertising agency. Later on, end of the 90's, joining an European Internet start-up. Ending up founding my own company Darapro together with a business partner.

In 2002 I switch to the business of executive development with training company de Baak. Working as a program director and later on responsible for the overall marketing and business development. Starting a new 'venture' within de Baak in 2006 focused on Innovation and Leadership.

More info: www.debaak.nl, www.twitter.com/mlanting and www.mennolanting.blogspot.com. Contact at: m.lanting@debaak.nl

Menno Lanting’s Specialties:

Social networks, Leadership, Entrepreneurship, Executive Development, New Marketing, Business Innovation.

Menno Lanting’s Experience

Director of Education

De Baak

(Privately Held; Professional Training & Coaching industry)

October 2006 — Present (3 years 2 months)

De Baak is a place for professionals, leaders, and entrepreneurs. Those who come to De Baak seek knowledge and motivation, inspiration and insight. More than 400 specialists around the world contribute their teaching abilities to De Baak. These experts are affiliated with universities and institutes, business schools, innovation centers, and consulting firms. Active in politics, in the art world; they maintain key positions in business, government, and the not-for-profit arena
Visiting lecturer

Hogeschool van Arnhem en Nijmegen

(Educational Institution; Higher Education industry)

2004 — 2008 (4 years )

I give guest lectures on marketing, account management and negotiation skills. Both for students and entrepreneurs.
Director Business Development & Marketing

De Baak

(Privately Held; Professional Training & Coaching industry)

May 2004 — October 2006 (2 years 6 months)

I mainly focused on implementing the company strategy in the daily operation. Developing new alliances with third parties such as: Apple, Red Bull, Financieele Dagblad, etc. Introducing new 'customer intimacy programs' and transforming the marketing approach. In this period in terms of client contact we shifted heavily from off- to online communication.
Program Director

De Baak

(Privately Held; 201-500 employees; Professional Training & Coaching industry)

May 2002 — May 2004 (2 years 1 month)
Entrepreneur

Darapro / Sophia

(Internet industry)

April 2000 — May 2002 (2 years 2 months)

Darapro offered an online tool providing consumers with personalized answers to questions. Darapro's service enables customers to interact person-to-person, so that queries could be streamlined and customer contacts made. I was one of the Co-founders. Darapro was integrated in a larger ICT-company.
Marketing Manager

Dressmart.com

(Internet industry)

January 1999 — April 2000 (1 year 4 months)

Dressmart sold high-end fashion online. It was one of the first pan-European E-commerce companies.I held the poisition of Marketing Manager for The Netherlands and was also Involved in European marketing roll-out.
Marketing Consultant

REMC

(Privately Held; Marketing and Advertising industry)

1996 — 1999 (3 years )