
Web Project Coordinator
Miami/Fort Lauderdale Area

Web Project Coordinator
Miami/Fort Lauderdale Area
Counsultant as Web Project Coordinator in Miami for Sony Latin America's websites, associated to most of regional campaigns.
Web:
Advanced SEO knowledge, diverse project management with web agencies, Adwords and Adsense (Google), PPC, Internet Publishing, HTML and WYSIWYG editing.
Multimedia:
Online Video Editing (Final Cut Pro, Avid, Premiere), iNews (NBC), Broadcast Video cameraman (ENG/EFP, studio)
(Public Company; SNE; Consumer Electronics industry)
July 2007 — March 2009 (1 year 9 months)
Working in the position of external Consultant for the Marketing department, with responsibilities to manage the process of creating or adapting the needed Sony Latin America's online minisites, making appropriate recommendations for the strategies that best suit current and future needs.
This position also includes:
- Discussing online strategies with all marketing/advertising team members and product managers, based also on the target market and audience, for all the regional marketing campaigns
- Provide briefings for these projects to assigned agencies
- Process feedback from the concepts received
- Final online deployments, by coordinating the deployment dates
- Test the required online measurement metrics
(Online Media industry)
June 2005 — March 2007 (1 year 10 months)
Responsibilities include making appropriate recommendations for the strategies that best suit the needs to optimize web traffic, including:
- Search Engine Optimization of the site
- Inserting different movie, entertainment and event contents
- Creation thumbnails and ads to promote all new media available.
These strategies did finally increase ways to attract audiences.
(Retail industry)
March 2004 — March 2007 (3 years 1 month)
Responsibilities included making all appropriate recommendations for sale strategies by using the eBay platform, and to best suit the needs to promote and sale of this company’s high ticket items (such as Broadcast TV Cameras and its accessories).
This task was performed by the internal sales team, after being thought to do the following tasks:
- Research products to list on eBay for auction
- Acquire of the proper pictures, thumbnails and descriptions of items
- Contact potential buyers by email exchange
- Final handling of all payment procedures
- Processing the final shipping, handling and online tracking
(Privately Held; 1-10 employees; Media Production industry)
April 2002 — July 2005 (3 years 4 months)
Responsibilities included multimedia productions (recording, editing DVD authoring, replications, etc) of several documentaries on the folowing topics: better nutricional education, different types of alternative medicine cures using organic meal supplements, the aquatic life-style of different animals, and a variety of client promotional videos.
(Public Company; 10,001 or more employees; GE; Entertainment industry)
October 2002 — April 2004 (1 year 7 months)
TV production of the live in-studio show "The Roof”, which aired prime-time on weekdays, including also all daily pre and post productions of show including young urban-oriented guests and daily performances of artists oriented to hip-hop and reggaeton music-styles.
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
November 1994 — October 2001 (7 years )
Responsibilities included all aspects of the production of the show "Conexion", including production of remote interviews and supervision of talent, all pre and post productions of show, Associate Producers, Production Assistants, and Interns.
• Created programming which responded to its "cutting edge" style.
• Produced the coverage of a total of 4 MTV International shows, remotely on locations which included the worldwide teamwork effort of all parts included.
• Produced a total of 18 interviews with internationally known music artists, in Europe, US, and the Americas, gaining more interest from the audience in seeing their favorite artists.
(Public Company; 5001-10,000 employees; Broadcast Media industry)
1997 — 1999 (2 years )
(Media Production industry)
November 1994 — November 1999 (5 years 1 month)
Assisted with the complete local production, which consisted of maintaining clients' "network" style, rrequently working on remote and sometimes difficult to access locations.
Worked as a local Production Manager for the regional segments of the special show "Nickelenio" (shot in Mexico, Argentina, Honduras, Dominican Rep.), working also locally during the remote shoots. Some of these regional takes also become part of the US-Nickelodeon main show.
Developed and produced a total of 55 shows "MTV Afuera 95" which involved extensive traveling to landmark locations in Colombia, Venezuela, Peru, and Argentina.
Other list of clients included:
Nickelodeon Latin America, MTV Latin America, CNN, Cartoon Networks Latin America, USA Networks, Don King Productions, BBC, Bridgestone/Firestone, Sheraton Luxury Collection, etc.
Productions required handling of both equipment and TV crew members.
Avid Composer/Express Editor , Online Video Editor , 2001 — 2001
Production of Broadcast TV and Radio 1990 — 1991
Cinematography 1990 — 1991
Psychology 1986 — 1988
English as a Second Language 1985 — 1986
Ingenieria Electronica 1984 — 1985