
President, Mel Taylor Media
Greater Philadelphia Area

President, Mel Taylor Media
Greater Philadelphia Area
Online Revenue & Transition Strategy for Local Media
(Sole Proprietorship; 1-10 employees; Internet industry)
May 2007 — Present (1 year 3 months)
Online Revenue Strategy for Local Media. Clients include Philly.com, Tribune Company, Advance Internet, Calkins Media, Blog Talk Radio, Newspapers and Technology Magazine.
(Public Company; Internet industry)
2006 — 2007 (1 year)
Internet Sales Managment, training and assistance for both local and national sales staff, at this Philadelphia based FOX o&o.......www.MyFoxPhilly.com. Development of convergence packages, creation of custom sponsorships, client presentations, etc.
(Online Media industry)
2003 — 2006 (3 years)
Director of Internet Sales for this dominant Suburban Philadelphia Newspaper group......www.phillyburbs.com. Sales training of Print reps, development of convergence packages, client presentations, etc.
(Public Company; Broadcast Media industry)
January 2000 — January 2002 (2 years 1 month)
Provided Internet sales training and revenue development for 25 Clear Channel Radio markets. Creation of convergence packages, client presentations, web site functionality, etc.
(Public Company; 201-500 employees; Broadcast Media industry)
March 1998 — February 2000 (2 years)
(Broadcast Media industry)
1995 — 1998 (3 years)
(Public Company; 51-200 employees; Broadcast Media industry)
February 1983 — June 1996 (13 years 5 months)
(Online Media industry)
1992 — 1994 (2 years)
Communications, Marketing, Radio, TV, Marketing, 1984 — 1986
Business and Marketing 1982 — 1983
1975 — 1979