Melissa Paulik

Current

owner at The Marketing Survivalist

Past

Marketing Director, Americas Manufacturing & Distribution at Lawson Software
Sr Director Marketing at SoftBrands
Sr Director Global Channels at SoftBrands

Sr Mgr Industry Programs and Planning at Microsoft
Sr Product Manager, Manufacturing at Microsoft
Manufacturing Industry ISV Manager at Great Plains Software
Account Manager & Recruiter at Great Plains

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4 more...

Education

Illinois State University

Recommended

12 people have recommended Melissa

Connections

500+ connections

Industry

Computer Software

Websites

Melissa Paulik’s Summary

I am a Software Marketing Executive with more than 20 years of experience working with some of the best software companies in the industry. I help technology companies improve their marketing programs and processes, and develop their people, in order to achieve real bottom-line results from their marketing efforts.

I am open to new consulting engagement and full-time opportunities. if you know you need to fill your pipeline, improve your messaging, or better support your sales team, and you need someone to lead the way, give me a call.

Some specific areas of expertise include:

Melissa Paulik’s Specialties:

- Messaging
- Value proposition development
- Market segmentation
- Opportunity creation
- Existing customer opportunity development
- Lead nurturing
- Lead scoring
- Marketing KPIs
- Sales tool development
- Website optimization
- Content development
- Social media
- PR
- Channel strategy

Melissa Paulik’s Experience

owner

The Marketing Survivalist

(Computer Software industry)

May 2009 — Present (7 months)

My speciality is software marketing. I usuaully work with software companies and their channel partners that know they need to improve their marketing, but aren’t sure how.

If any of these sound familiar…

Sales – “Marketing doesn’t generate enough leads!”
Marketing – “What happened to the leads we gave you?”
Management – “What am I getting for my marketing investment?”

…then I can help.

Let's discuss how I can set you on the track to marketing and sales success.

Or, for more FREE advice on marketing, visit my blog at www.themarketingsurvivalist.blogspot.com.
Marketing Director, Americas Manufacturing & Distribution

Lawson Software

(Public Company; LWSN; Computer Software industry)

September 2008 — May 2009 (9 months)

I led field marketing for the Americas where I focused heavily on aligning the marketing team to sales goals and building closer, more collaborative relationships with the sales team we served.

I also spent considerable time focused on improving marketing processes such as lead qualification, nurturing, and closed-loop lead management.
Sr Director Marketing

SoftBrands

(Public Company; SBN; Computer Software industry)

December 2005 — June 2008 (2 years 7 months)

I led Global Marketing for SoftBrands where my team focused on developing qualified opportunities in both the enterprise and SMB sectors for a direct and a channel organization. My team was responsible for all aspects of opportunity generation, lead management, messaging and website optimization.

I also worked closely with SAP Business leaders to drive support for our programs both financially and with their channel partners.
Sr Director Global Channels

SoftBrands

(Public Company; SBN; Computer Software industry)

November 2005 — June 2008 (2 years 8 months)

I was recruited by SoftBrands to develop their global channel strategy. In this role I developed the channel programs, managed their roll-out across all regions, worked with legal on all contractual issues, worked on alignment of the organization to a channel model, and managed the team responsible for channel recruitment around the world.
Sr Mgr Industry Programs and Planning

Microsoft

(Public Company; MSFT; Computer Software industry)

2003 — 2005 (2 years )

I led the team of industry and marketing experts responsible for creating the GoToMarket strategies and materials for Microsoft Business Solution's vertical markets. These materials were designed to accelerate the success Microsoft Business Solutions channel partners around the world in key targeted verticals.

This project was a long-term project where I managed the contributions of numerous individuals in a heavily matrixed organization. I also managed the contribution and management of several key vendors. This project was rolled out to channel partners on-time and under budget.
Sr Product Manager, Manufacturing

Microsoft

(Public Company; MSFT; Computer Software industry)

1998 — 2003 (5 years )

Served as a key industry spokesperson for the manufacturing industry with the press and analysts as well as with internal team members and prospects.

I contributed to the positioning of Microsoft's four ERP applications serving the manufacturing sector. I was also the industry manager for the Life Sciences industry where I created the positioning and messaging of three ERP applications to the pharmaceutical and medical devices manufacturing sector.

I was responsible for the product roadmap for Great Plains Manufacturing where I had to balance the voice of the customer, the prospect, internal teams as well as the market to create a product plan that would delight our existing customers and attract new ones. I also managed the product marketing team for Great Plains Manufacturing.

I developed and managed the Manufacturing Summit a very successful industry conference that brought together our customers and channel partners focused on the manufacturing sector. This conference was key to establishing closer relationships with channel and customers and ran for six years.
Manufacturing Industry ISV Manager

Great Plains Software

(Public Company; GPSI; Computer Software industry)

January 1995 — January 1998 (3 years 1 month)

I recruited, managed and enabled all Great Plains Software ISVs (Independent Software Vendors) that focused on the manufacturing sector. These ISV included those with full manufacturing operations solutions as well as those with "point solutions" for functions like warehouse management.
Account Manager & Recruiter

Great Plains

(Public Company; GPSI; Computer Software industry)

1988 — 1995 (7 years )

I recruited channel partners for Great Plains Software inthe Great Lakes region from arppoximately 1992 - 1995. Prior to that, I was the channel sales manager for the Chicago metro region.(Primarily Chicago and Northern Suburbs.)

I was selected as a national sales trainer for Great Plains Software and conducted numerous channel partner trainings across on the country on Great Plains Software's sales methodology.

Melissa Paulik’s Education

Illinois State University

BS, cum laude , Marketing, Business , 1982 — 1986

Activities and Societies:

American Marketing Association, student chapter, officer

Additional Information

Melissa Paulik’s Websites:

Melissa Paulik’s Interests:

marketing, marketing, marketing... and also running, golfing, anime, studying Japanese (the language) and, of course, sushi.

Melissa Paulik’s Groups:

Pragmatic Marketing. MarketingProfs.com

Pragmatic Marketing Alumni
PartnerPoint - An Online Community of Microsoft Partners
Inbound Marketers - For Marketing Professionals
Marketing Executives Group
Personal Branding Network
IT Channel Alliance
Technology Marketing Community
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Lead Generation and Nurturing
SalesBlogcast.com
Sales/Marketing VP's & Directors - Software & Technology
SAP Community Network
Microsoft Partner Network
MarketingProfs
MS Dynamics (3000+)
LinkedDakota
SAP Business One
Microsoft - Current and Former Employees
DemandGen Specialists
Channel Management Experts
Software Marketing & Technology
Everything Channel
CompTIA - softwareCEO.com
Industrial Marketing Mavens
Microsoft Dynamics LifeSci Connect
Marketo Black Belts
E-Recruitment Group (Post Jobs) (Post Resumes) Concept by Group of Sr. Recruiters
Linking Sales Leaders
B2B Lead Generation Roundtable
Job Openings, Job Leads and Job Connections!
The Sales & Marketing Connection
The Blog Zone - A community for serious bloggers
Process Manufacturing Professionals Group