Account Executive at Edward Howard
Cleveland/Akron, Ohio Area
Account Executive at Edward Howard
Cleveland/Akron, Ohio Area
A public relations and marketing professional, I specialize in media relations, social media, community relations, marketing communications, special events and more.
I have experience with clients in many realms, including b2b, biotech, consumer and alternative energy.
My various day to day duties have included:
- Creating and maintaining internal social media initiatives and new media training sessions
- Developing and implementing social media policies and campaigns; internally and for clients
- Creating and managing media relations plans for various clients
- Counseling clients regarding crisis communications and crisis planning
- Creating press kits and press materials including fact sheets, news releases, web copy
social media, media relations, Web 2.0, new technology, interactive marketing
(Educational Institution; Higher Education industry)
September 2009 — Present (4 months)
Part-time instructor, teaching social media classes as part of the college's Community & Continuing Education program.
(Privately Held; Public Relations and Communications industry)
August 2008 — Present (1 year 5 months)
Edward Howard is an independent full-service Ohio public relations firm that maintains a distinctive focus on helping clients solve complex communication challenges. Our energy and commitment to excellence make Edward Howard a trusted public relations partner to some of the country’s best-known brands.
As an account executive, I have worked for clients such as Sherwin- Williams, Synapse Biomedical, BioEnterprise, Windstream, Wal-Mart, CFFA, DASMA and BP. A self-proclaimed "social media junkie," I also take an active role in Edward Howard's social media initiatives, by maintaining ongoing all-staff "Tech Tuesdays," new media training sessions and creating and carrying out social media
campaigns for clients.
(Public Relations and Communications industry)
June 2008 — Present (1 year 7 months)
Melissa is one of five founding members of the Cleveland chapter of the Social Media Club (SMC). The Cleveland SMC was formed to share best practices, establish ethics and standards, and to promote media literacy.
As part of the Events Committee, I have helped to organize meetings and worked with local companies to facilitate relationships between Cleveland-area businesses and the club. I have also contributed to the club’s e-book, writing a chapter on measuring social media.
The Cleveland SMC was formed to share best practices, establish ethics and standards, and to promote media literacy.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
August 2007 — August 2008 (1 year 1 month)
Assistant Account Executive managing multiple national and Cleveland accounts, creating public relations, media relations, and social media plans; targeting new business opportunities; crisis planning
(Educational Institution; 201-500 employees; Higher Education industry)
2006 — 2007 (1 year )
(Public Company; 51-200 employees; Public Relations and Communications industry)
August 2006 — December 2006 (5 months)
Cone is a strategy and communications agency in Boston, MA with over 25 years experience building and maintaining trusted relationships between clients and stakeholders.
Our expertise lies within four distinct but interdependent disciplines: Cause Branding SM, Corporate Responsibility, Brand Marketing and Crisis Prevention & Management. These disciplines seamlessly coincide with the dynamic interplay of product, people and values which, in today’s world, are essential for building successful, trusted relationships and stakeholder loyalty.
2003 — 2007
2005 — 2005
social media, new technology, media effects
Cleveland Social Media Club, PRSA, PRSA Young Pros, Women of Wind Energy