Melissa Gaustad

Industry

Business Supplies and Equipment

Melissa Gaustad’s Summary

The Word of Mouth Marketing Association (WOMMA) today announced the kickoff of its second annual Wommie Awards competition. Designed to recognize amazing word of mouth campaigns and the smart people who create them, the Wommie Award has quickly become the coveted accolade for word of mouth marketers. WOMMA is inviting member companies to wow it with their greatest word of mouth marketing successes; the best of the best will be rewarded with a Wommie Award.

Wommie Award winners -- to be chosen by a peer review panel -- will be publicly recognized at WOMMA's upcoming Word of Mouth Marketing Summit, taking place Nov. 14-15 in Las Vegas. There, awardees will have the opportunity to present their case studies to a room full of the industry's most prominent experts during the Wommie Awards Ceremony. For more information about the Word of Mouth Marketing Summit.

Qualifying for a Wommie Award is easy: Any WOMMA member company that submits a word of mouth marketing campaign to WOMMA's Case Study Library before the Sept. 1 deadline is eligible for an award. WOMMA's Case Study Library is a "how-to" resource intended to showcase the different types of word of mouth marketing, to demonstrate a diversity of word of mouth marketing techniques, and to provide an educational resource for practitioners in this dynamic industry.

WOMMA's Case Study Library is open for submissions year-round. The case studies within the library provide a great resource for both member and non-member companies who want to learn more about how to put word of mouth marketing to work for them. The Wommie Award is presented annually to companies that demonstrate a unique flair in executing an ethical word of mouth marketing program. Past Wommie Award winners include Brains on Fire, The Coca-Cola Company, Hass MS&L, and Yahoo!.