Melissa Bono

Current
  • Owner/Designer at MBGrafix Print & Web Design (Self-employed)
Past
  • Web Developer/Graphic Designer/Marketing Specialist at LandAmerica Financial, Inc.
  • Web and Media Developer at New Century Title Company
  • Marketing Specialist/Graphic Designer at New Century Title Company
  • Production Lead at MARCOA Publishing, Inc.
  • Senior Graphic Designer at Shoreline Services, Inc.
  • Graphic Designer/Paste-Up Artist at Niel A. Kjos Music Company
Education
  • Grossmont/Cuyamaca College
Connections
97 connections
Industry
Marketing and Advertising
Websites

Melissa Bono’s Summary

Qualified by more than 10 years of professional print, web and marketing experience. Possess...

* Superb project priority and handling skills.

* Excellent verbal and written communication abilities.

* Advanced developmental, decision-making and problem-solving experience.

* Tactful mediator between client and vendor relations.

* Personable, friendly, reliable, focused, responsible and consistently professional.

Melissa Bono’s Specialties:

Advertising Design and Personalized Marketing Strategies, Off-Set Printing Services, E-Newsletters and E-Blasts, Web-based Mobile Presentions, Information Design and Implementation, Branding and Identity, Retail Packaging, HTML, ASP.net, CSS, Usability and Front-end Interface Systems Standards, Pre-Press File Preparation, Advanced Researching Skills, Content Development/Copywriting, Trade Show and Exposition Designer and Participant.


Melissa Bono’s Experience

  • Owner/Designer

    MBGrafix Print & Web Design (Self-employed)

    (Self-Employed; Myself Only; Graphic Design industry)

    May 2006Present (2 years 5 months)

    Started freelance print and web design business in 2006 to provide exceptional high-end design, printing and marketing services to B2B, B2C, Fortune 500 companies, non-profits and business professional clientele.

  • Web Developer/Graphic Designer/Marketing Specialist

    LandAmerica Financial, Inc.

    (Public Company; 10,001 or more employees; LFG; Insurance industry)

    October 2006May 2007 (8 months)

    The WROC required an experienced graphic designer who was knowlegeable in insurance marketing, proven print and web skills, who could assist with department operations on a freelance basis.

    * Provided custom literature and information design for both print materials and e-newsletters.

    * Assisted Special Projects Manager with 5-brand intranet website.

    * Actively researched and evaluated competitor marketing techniques.

    * Provided copywriting for special sales materials.

    * Proofed staff layouts for verbage and legal accuracy.

  • Web and Media Developer

    New Century Title Company

    (Public Company; 1001-5000 employees; CTG; Insurance industry)

    March 2004May 2006 (2 years 3 months)

    NCTC required a total redesign of their company website that accurately reflected the organization, increased web presence and increase profits.

    * Met and exceeded all project reqs. resulting in a site that increased visibility by 175% and increased profits two-fold over the previous site.

    * After dissolution of NCTC in June 2007, the site continues to attract over 1,000 Monthly Unique Visitors - website archived Dec. 2007.

    * Designed website UI, structure, gathered and modified tools and forms for design flow and accuracy, provided copy and appropriate graphics.

    * Directed vendors and assisted staff in design of site features, integrations and media.

    * Conducted and participated in user/emp. surveys, market research and all web meetings.

    * Gained knowledge and usage of asp.net, VB Script, HTML and security processes.

    * Maintained site as webmaster. Designed related usage literature, e-newsletters and video presentations.

    * Assisted with user support as needed.

  • Marketing Specialist/Graphic Designer

    New Century Title Company

    (Public Company; 1001-5000 employees; CTGI; Insurance industry)

    March 2003March 2004 (1 year 1 month)

    The Marketing Dept. required an experienced designer to implement business goals using existing and new marketing campaigns, print collateral, sales solutions and strategies, organization and participation in trade shows, and to conduct industry research.

    * Created successful "New Listing Agent" marketing campaign which boosted sales staff visibility and monthly profits in their territories.

    * Assisted with production of Monthly Newsletter with 3,000+ distribution.

    * Successfully evaluated and researched competitors to provide cutting-edge tools and services to NCTC Staff.

    * Maximized company sales potential by frequent interaction with sales, title and escrow employees.

    * Maintained dept. cost chart and kept projects within time and budget constraints.

  • Production Lead

    MARCOA Publishing, Inc.

    (Privately Held; 501-1000 employees; Publishing industry)

    July 2001March 2003 (1 year 9 months)

    Assisted the department supervisor by supporting the flow of staff projects, in all stages, while maintaining my own consistent project workflow.

    * Assisted staff with effective project problem-solving and dept. procedures.

    * Approved staff ad placement, bluelines and press-checks for content, layout, color and quality accuracy.

    * Responsible for design and layout of 4/4 books and guides with average page count of 60 to 250 pages.

    * Met tight deadlines under pressure and exceeded staff and client expectations with final work.

  • Senior Graphic Designer

    Shoreline Services, Inc.

    (Privately Held; 11-50 employees; Printing industry)

    October 2000May 2001 (8 months)

    Created original designs for contracted clientele.

    * Strategized with clientele to maximize their marketing collateral and budget.

    * Designed original client artwork and redesigns of existing, per supplied specs.

    * Completed complex "rush jobs" with little or no supervision on target and met strict project deadlines.

    * Paginated books, created custom dies, seperations, and plates for special inks.

    * Prepped files for output, proofed film, and maintained file archiving structure.

  • Graphic Designer/Paste-Up Artist

    Niel A. Kjos Music Company

    (Privately Held; 51-200 employees; Publishing industry)

    April 1997October 2000 (3 years 7 months)

    Created original artwork and layout of music instruction books for publisher with over 65 years in the industry. Worldwide sales distribution.

    * Acquired position through instructor reccommendation.

    * Utilized all industry standard applications in MAC environment.

    * Designed advertising pieces under direction of the CEO and President.

    * Along with supervisor, met with clientele to define and implement their project goals.

    * High usage of technical fine art applications: color theory and psychology, proper selection and combinations, specialized layout techniques, font usage and modification.

    * Used traditional wax paste-up method on story boards to build 50% of books.

    * Proofed blulines for accuracy, operated a stat camera, and sent out for film requests.

    * Experienced in layout of foreign language books.


Melissa Bono’s Education

  • Grossmont/Cuyamaca College

    Certificate, Graphic Design, Fine Arts, Typography, 19951997


Additional Information

Melissa Bono’s Websites:

Melissa Bono’s Interests:

Art, color theory, marketing, sales, new technology, music, health and fitness.

Melissa Bono’s Groups:

Entrepreneurs 35 & Older, San Diego, 2008
San Diego Networking Group, 2008
In-Process of Membership to: Daughter's of the American Revolution, 2008
In-Process of Membership to: The Mayflower Society, 2008
In-Process of Membership to: The Colonial Dames Society, 2008

  •    Pro Marketers - For Marketing Professionals
  •    IT Marketing
  •    eMarketing Association Network
  •    Communication Arts
  •    Social Media Marketing
  •    MUBAC - Mac Users Business and Creative Group
  •    AIGA - Professional Association for Design.
  •    The Talent Buzz
  •    Social Network & Community Creators
  •    GRAPHIC DESIGN PROS

Melissa Bono’s Honors:

2004 SDAR - San Diego Association of Realtors Expo, San Diego, CA
- San Diego Convention Center
- 1st Place -- Best Overall Booth Theme
- Creatively Dressed Booth Participant (Space Alien)

2004 CAR - California Association of Realtor Expo, San Diego, CA
- San Diego Convention Center
- 1st Place -- Most Creative Booth Theme
- Creatively Dressed Booth Participant (Marilyn Monroe)

2003 SDAR - San Diego Association of Realtors Expo, San Diego, CA
- San Diego Convention Center
- 2nd Place -- Best Overall Booth Theme
- Creatively Dressed Booth Participant (Western Theme)

2003 CAR - California Association of Realtor Expo, San Diego, CA
- San Diego Convention Center
- 1st Place -- Most Creative Booth Theme
- Creatively Dressed Booth Participant (Austin Powers Theme)


Melissa Bono’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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