Melissa Attree

Current

• Managing Member at GetOn eMarketing

Past

• Director at Black Khaki Wired
• General Manager, Kerastase at L'Oreal
• Marketing Manager at Eco-Vet, Natural Veterinary Medicines

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Education

• Rhodes University

Recommended

2 people have recommended Melissa

Connections

100 connections

Industry

Internet

Websites

• My Blog
• My Company

Melissa Attree’s Summary

Has solid marketing and branding experience. Ability to balance the creative and logical thought processes to develop coherent business focused brand strategy.

Passionate about how brands and consumers interact.

Entrepreneur, blogger, technology and social media enthusiast.

Melissa Attree’s Specialties:

Brand strategy, online strategy, social media campaigns, blogging, writing and editing.

Melissa Attree’s Experience

• Managing Member

  GetOn eMarketing

  (Marketing and Advertising industry)

  2007 — Present (2 years)

  Specialise in bridging the gap between marketers and social media. Specialise in aspects of Online PR and media / PR relationships and info exchange.
  Have developed and managed campaigns for 5FM, Big Blue, SAMRO, adidas, Amorphous New Media.

• Director

  Black Khaki Wired

  (Public Relations and Communications industry)

  February 2006 — October 2007 (1 year 9 months)

  Black Khaki Wired worked together with the Online / Digital and Advertising sister companies. I and two other shareholders formed the company with a specific focus on PR.
  Clients included Clover SA, Big Blue, Kemtek, Clover Mama Afrika, mobiles2go and amAze GPS.

• General Manager, Kerastase

  L'Oreal

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  April 2001 — January 2006 (4 years 10 months)

  Lead the development and change of Kérastase into a selective luxury brand in SA.
  
  • Managed the business unit P&L to achieve unit and value targets and the bottom-line, this also ultimately ensured the entire division’s success. Kérastase achieved 23.4% over 2002 in 2003, which ensured the total Professional Division made budget.
  • Managed and motivated the distribution strategy
  • Management of sales team and Marketing Manager.
  • Brand Management – Controlled marketing and PR functions, the initiative to drive, influence and change the brand.
  • Developed of the international “Institute” concept in SA. Worked with designers and architects to implement 2 institute salons, which put Kérastase SA on the global map.

• Marketing Manager

  Eco-Vet, Natural Veterinary Medicines

  (Veterinary industry)

  May 1998 — March 2001 (2 years 11 months)

  Eco-Vet develops, manufactures and distributes natural veterinary medicines and nutritional supplements. I was involved with Eco-Vet since its inception. I managed the development and implementation of the Eco-Vet brand and product strategy.
  
  Main responsibilities were to:
  • Develop, implement and coordinate the marketing strategy of the Eco-Vet brand. This included budgeting and above the line, below the line, public relations, customer relationship management and Internet marketing functions.
  • Liason with ad agency in planning strat, packaging, ads and PR
  • Manage and co-ordinate sales team and functions.
  • Liase with clients and suppliers.
  • Manage office staff and coordinate company standards and image.
  • Foster and motivate the e-business (e-commerce and internet development): strategy development, budgets and the timelines to maximise information usage and management.
  • Initiate, execute and synchronize website content and “look and feel”.

Melissa Attree’s Education

• Rhodes University

  BA , Journalism & Media Studies, English , 1994 — 1996

Additional Information

Melissa Attree’s Websites:

• My Blog
• My Company

Melissa Attree’s Interests:

Social media, blogging, WebPR Speaking, facilitating Web 2.0, Social Media, Marketing 2.0 workshops.

Melissa Attree’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch