Partner at DM2Media
Washington D.C. Metro Area
- Current
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- Partner at DM2Media
- Interactive weather evangelist at ZoomRadar.com
- VP Business Development at Grouptivity
- Consultant at Newzmaven
- Past
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- Business Developer/Market Researcher at MetaCarta
- Internet Strategy & Biz Dev. Dir. at GateHouse Media, Inc.
- Electronic Media Director at NAA
- Editor, Space Business News; VP New Starts: Multimedia Daily, The Corps Report at Pasha Publications
- Education
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- American University - Kogod School of Business
- American University
- Northwestern University
- Wheaton College
- Recommended
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17 people have recommended Melinda - Connections
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500+
connections
- Industry
- Online Media
- Websites
Melinda Gipson’s Summary
Melinda Gipson is a pioneering expert in profitable interactive publishing and advertising strategies. Among her many recent projects she publishes DM2PRO.com, a knowledge base for digital media and marketing professionals, and is a partner in DM2Media, which produces the leading-edge "digiday" conferences.
For GateHouse Media, she developed a local shopping search engine and associated SEM business model, along with the marketing and sales strategy necessary to achieve success; she successfully negotiated traditional publisher relationships with both Yahoo! and Google; and she has a highly respected track record for putting technology innovators together with first-mover Web publishers for successful partnerships and collaborations.
She currently welcomes opportunities to collaborate with thought leaders and innovators looking to shape the future of digital media and marketing.
Melinda Gipson’s Specialties:
Online marketing, advertising and publishing. Internet business development. Semantic Web. Content distribution. Local online ad sales strategy and execution. Speak internationally on "being digital" and offer advice on how to create successful technology partnerships that can refresh your company's digital DNA. Conduct "State of the Industry" studies on best practices in social and mobile media, apps, content personalization and online video advertising.
Melinda Gipson’s Experience
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Partner
DM2Media
(Online Media industry)
July 2009 — Present (9 months)
DM2Media publishes digiday:DAILY (http://www.digidaydaily.com), and hosts compelling innovation conferences for leading media and marketers (see http://www.dm2events.com/). Among recent topics: DPAC (digital publishing and advertising conference), Social, Mobile, Apps. DM2Media is all about sharing the digital DNA.
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Interactive weather evangelist
ZoomRadar.com
(Online Media industry)
June 2009 — Present (10 months)
Working with Jeff Berardelli, former weatherman at WCBS in NYC and now CBS4 in Miami, to promote ZoomRadar.com's interactive, online LOCAL Doppler radar maps for local websites.
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VP Business Development
Grouptivity
(Privately Held; Internet industry)
January 2009 — Present (1 year 3 months)
Grouptivity turns email sharing into social media for affiliated publishers. It's unique Share+ application generates user filtered content that can be ranked using its patented ShareRank(tm) algorithm. ShareRanking(tm) offers users the opportunity to interact with others about content that has been demonstrated -- by virtue of being repeatedly shared -- to be worthy of attention. Publishers working with Grouptivity include Glam, Hearst, ACN, CNHI, Times-Shamrock, Detroit Newspaper Partnership (Gannett and Media News Group Interactive), and others.
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Consultant
Newzmaven
(Public Relations and Communications industry)
May 2008 — Present (1 year 11 months)
I currently consult entrepreneurial Internet companies who have a value proposition for more well-established digital publishers. I would welcome the opportunity to discuss your goals, and see how we might work together to light a fire under your growth and adoption. I'd also welcome any longer-term, strategic opportunities as an online media advertising or publishing executive, specializing in new business development and entrepreneurial projects. I'd prefer to stay in the Northern Virginia area, but will relocate for the right opportunity.
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Business Developer/Market Researcher
MetaCarta
(Online Media industry)
September 2008 — January 2009 (5 months)
I helped this innovative, Boston-based geo-tagging company work on its commercial media strategy, and introduced its NewsMap product to leading online publishers.
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Internet Strategy & Biz Dev. Dir.
GateHouse Media, Inc.
(Public Company; Online Media industry)
October 2006 — May 2008 (1 year 8 months)
GateHouse Media, owner of more than 100 community newspapers, aspires to build its multimedia business while retaining a strong commitment to community values. As Internet Strategy and Business Development Director, Melinda Gipson evaluates and deploys innovative technology for GateHouse's local publishers, and recommends investments and strategic partnerships for the group as appropriate. She welcome's suggestions on technology that is targeted towards improving the community life of local Internet users and publishers.
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Electronic Media Director
NAA
(Non-Profit; 201-500 employees; Marketing and Advertising industry)
February 1995 — October 2006 (11 years 9 months)
As Electronic Media Dir., Melinda worked with the best and brightest online newspaper publishers in the world -- connections she still holds dear. While at the NAA, she developed the NAA's first Web site, NAA.org, then a host of supporting sites: NewsVoyager.com, AdConnections.org, The Digital Edge (www.digitaledge.org), and the industry's first wireless index, the Local News Gateway (LNGate.com). She helped the industry develop business strategies to make their Internet operations more profitable, and created pathways for innovative technology companies to forge partnerships with leading publishers. She remains a regular contributor to Presstime Magazine and the Newspaper industry's New Media Federation.
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Editor, Space Business News; VP New Starts: Multimedia Daily, The Corps Report
Pasha Publications
(Online Media industry)
1985 — 1994 (9 years )
Melinda Gipson’s Education
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American University - Kogod School of Business
Executive MBA , Marketing , 2001 — 2002
Developed a business-to-business portal for the Newspaper Association of America. Also taught the inaugural Kogod class for MBA's on Advertising and Marketing on the Internet.
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American University
MBA , Advertising , 2000 — 2000
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Northwestern University
MSJ , Journalism , 1980 — 1981
Medill School of Journalism
- Activities and Societies:
- Conducted the first ever survey of Medill Alumni
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Wheaton College
BA , Literature and French double major , 1975 — 1979
- Activities and Societies:
- National Honor Society, Navigators, Drama, Feature's Editor, Kodon. Wheaton in France, Wheaton in England/St. Anne's of Oxford summer study.
Additional Information
Melinda Gipson’s Websites:
Melinda Gipson’s Interests:
online media, social media, social networks, public relations, Internet marketing, publishing technology, interactive publishing, journalism, media, publishing, author, book writing projects, environment, online politics, space, high-tech, content curation, email marketing, personalization, interactive communications, mobile media, content development, project management, international travel, Faith-based travel, Virginia wine,
Melinda Gipson’s Groups:
IAB, NAA's Digital Media Federation, Always-On, iMedia Connection, shop.org
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Northwestern University Alumni -
Advertising Professional -
Online Marketing Experts -
American University Alumni -
Medill Alumni -
American University Kogod School of Business -
Linked Journalists -
Digital Insights -
Location Based Services -
Wheaton College (IL) Alumni -
Newspaper Professionals Network -
Sunshine Week -
Sunburned Zebra Network -
MY private brand -
Second Street Media Solutions -
NUvention Web Student-Alumni Interaction Group
Melinda Gipson’s Honors:
NAA Digital Media Pioneer Award, 1999
Every first-place award for reporting & editing offered by the Newsletter Association
National Press Foundation Award for Breaking News
Melinda Gipson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
