Mélanie Rohat-Meheust

Current

• Project Manager / Chef de projet at 5eme Gauche

Past

• Sr Account Executive at Steel Advertising & Interactive
• Jr Account Executive at OgilvyOne Worldwide
• Jr Account Executive at OgilvyOne

• Strategic consulting at SITIMMO
• Marketing Director assistant and Product Manager assistant at IBM
• Sales representative at Cetelem

see less...

3 more...

Education

• Ecole supérieure de Commerce de Rennes
• Högskolan i Jönköping
• Gustave Flaubert

Connections

173 connections

Industry

Marketing and Advertising

Websites

• Delicious & other
• Twitter

Mélanie Rohat-Meheust’s Summary

Enthusiastic, I am a skilled account exec / project manager working in international and digital environments.

Contact me via Linkedin to know more about my International background, Web-related experiences and other areas of interest such as Forro.

Mélanie Rohat-Meheust’s Specialties:

Informatics: Excellent knowledge of Microsoft Office and Lotus (Word, Excel, 1.2.3, Notes,…), Acrobat Professional (writer), Database Softwares (Brio, Access), SPSS, CMS

Education: Focus on Marketing and New Technologies
French MA dissertation dealing with the Web2.0 concept

Mélanie Rohat-Meheust’s Experience

• Project Manager / Chef de projet

  5eme Gauche

  (Privately Held; Internet industry)

  2008 — Present (1 year )

  Web agency indépendante française
  
  • POWEO:
  Jeu intéractif à destination des 6-10 ans leur permettant d'apprendre les bons gestes pour économiser l'énergie.
  http://www.poweo.com/diagnostic-energie/espace-junior.html
  
  • CARREFOUR / CARREFOUR MARKET / La Semaine du Goût (Octobre 2009)
  
  • CHANEL: www.ultracorrection.com
  
  • France2 (FRANCE TELEVISION INTERACTIVE): programmes.france2.fr/apocalypse-seconde-guerre-mondiale/
  Réalisation du site de présentation de la série Apocalypse
  Site web qui présente à la fois la série, des images d'archives ainsi que les personnages et événements clefs de la seconde guerre mondiale
  
  • CANAL+ LES GUIGNOLS DE L'INFO: www.putain20ans.fr (projet en cours)
  Réalisation d’un minisite incluant un jeu concours : spécifications fonctionnelles, prototypage, campagne de médiatisation
  
  • ECOEMBALLAGES http://tri-recyclage.ecoemballages.fr/
  Cristal à Méribel
  Réalisation du site grand public, campagne de lancement online, carte de voeux 2009
  
  • FIGHT FOR KISSES - WILKINSON http://www.ffk-wilkinson.fr/
  Site Wilkinson FFK2 et campagne media (relayée sur le web, à la radio et à la TV avec Cauet)
  
  • LVMH: Rédaction des spécifications fonctionnelles du site e-recrutement (8 pays) – En anglais
  
  • CANON CENV: Définition stratégique du site eLearning européen (incentive, communauté…) – En anglais
  
  • Réalisation de sites web, campagnes e-Pub, gestion de projet (prototypage, spécifications fonctionnelles...) pour d'autres comptes tels que Darty, Dartybox, Darty Cuisines, Urbania Club Clients, Club14 (Groupe AXA), Kenwood France, Delonghi France...

• Sr Account Executive

  Steel Advertising & Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2008 — March 2008 (3 months)

  Steel is a digital agency based in London which is ranked amongst the NMA Top 100's.
  
  Clients I was working for were Debenhams & The Carephone Warehouse.
  Projects where weekly emailings, landing pages, banners... and others.

• Jr Account Executive

  OgilvyOne Worldwide

  (Public Company; Marketing and Advertising industry)

  November 2006 — January 2008 (1 year 3 months)

  Keywords: Digital - Online - Advertising - International - CRM
  
  - CRM Website development & implementation - More than 20 markets involved (in more than 20 languages).
  - eMailing campaign (monthly eNewsletter, eMails ...)
  
  For Nestle Infant Nutrition (leading FMCG company)
  
  - On / Offline campaign adaptation for SAP (amongst B2B software industry leaders)

• Jr Account Executive

  OgilvyOne

  (Public Company; Marketing and Advertising industry)

  September 2006 — November 2006 (3 months)

  (3 months internship)
  
  Analysis of the customers marketing objectives
  Active support at every stage of the value chain
  Project coordination between the different team members and the customers
  Support for creative briefs redaction

• Strategic consulting

  SITIMMO

  (Public Company; Internet industry)

  March 2006 — June 2006 (4 months)

  For a course project I worked closely with a french B2B company dealing with real-estate agents.
  
  I was in charge of analysing the international real-estate market for house rental (focus on France, Spain, Germany and USA) taking place on the Internet.
  
  I had to produce a business plan in order to develop a new company, based on Internet, and in charge of B2B relationships in the real-estate market for house rentals.
  
  The key points of this report were the best international practices and the integration and use of Web2 concepts and tools.

• Marketing Director assistant and Product Manager assistant

  IBM

  (Public Company; 10,001 or more employees; Computer Hardware industry)

  July 2004 — July 2005 (1 year 1 month)

  IBM France / STG / eServer iSeries
  Servers & Storage department for France/Belgium/Luxembourg
  
  -Marketing
  • Scorecards' creation and analysis
  • Different market analysis (cutomer & sales based)
  • Weekly european reporting on specific sales matters
  • Events coordination for major customers, Business Partners (Study Tour in the U.S.A, VIP event in Montpellier France,…)
  • Internal meetings organisation (Kick-Offs, TeamBuildings,…)
  -Product management:
  • Products ID / Charts (execution + diffusion)
  • Weekly Business Partners newsletter
  Multiple punctual marketing and sales plans
  English and French spoken every day

• Sales representative

  Cetelem

  (Privately Held; 5001-10,000 employees; Banking industry)

  June 2003 — August 2003 (3 months)

  3 months Internship
  Loans and specific banking products sale(saving accounts, insurances)
  B2C
  -Telephone selling from on customer base or from prospects/customer demand
  -Monthly targets

Additional Information

Mélanie Rohat-Meheust’s Websites:

• Delicious & other
• Twitter

Mélanie Rohat-Meheust’s Interests:

digital communication, french poetry, greenwashing

Mélanie Rohat-Meheust’s Groups:

Formerly involved in:
- Come On (France) and Entré (Sweden): Supporting International people in moving in a new country and successfully settling down at every level of the professional & personal life

•    Ogilvy People
•    eMarketing Association Network
•    ESC Rennes Alumni - OFFICIAL
•    Ogilvy: Past, Present & Future

Mélanie Rohat-Meheust’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch