Melanie Negrin

Current

Owner & Managing Director at Merocuné Marketing & Public Relations

Past

Public Relations Specialist at Coldwell Banker
F/T Consultant/Marketing & Client Research Manager at The Understanding & Insight Group
Business Development/Consumer Research Specialist at Kraft Foods

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Education

Seton Hall University
The College of New Jersey
Wayne Hills High School

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Connections

78 connections

Industry

Public Relations and Communications

Websites

My Website

Melanie Negrin’s Summary

Melanie R. Negrin is a management-level marketing and development professional with expertise gained from working within large companies and leading her own company. She has partnered with more than 30 nonprofit organizations and entrepreneurial businesses to help increase their visibility, enhance their business building and fundraising efforts, or guide them through a strategic planning and visioning process.

Melanie’s on-the-job know-how is backed by an M.B.A. in Marketing and International Business, a B.A. in Communications & Psychology, and significant volunteer experience working as a member of nonprofit boards.

Melanie Negrin’s Specialties:

prospect research, capital/endowment campaign support, grant writing, capacity building support, sponsorship development, newsletters, annual reports, event invitations, thank you cards, other event support, fundraising letters, holiday letters, brochures, web sites, strategic plans, graphics development, press releases, media kits, mission & vision statements, taglines, direct mail advertising, tradeshow support, business cards & stationary, feature articles, copywriting, editing, eBooks

Melanie Negrin’s Experience

Owner & Managing Director

Merocuné Marketing & Public Relations

(Public Relations and Communications industry)

August 2003 — Present (5 years 3 months)

At Merocuné Marketing & PR, we specialize in creating marketing and development communications that build community awareness, brand equity, and financial sustainability for nonprofit organizations and entrepreneurial businesses across the U.S. and in some international countries. As owner, I pretty much handle all operational and creative aspects of the business, including marketing, accounting, client projects, and business development.
Public Relations Specialist

Coldwell Banker

(Public Company; 10,001 or more employees; CD; Real Estate industry)

March 2005 — August 2005 (6 months)

Managed busy communications and public relations department, including three external copywriters, to ensure media coverage of corporate announcements and charitable events, laud sales associate achievements, and support real estate sales in New Jersey and Rockland County, New York

In conjunction with a graphic design team, developed internal company newsletter (for over 3,500 employees and sales associates), local newspaper advertising, sales associate tools, and marketing collateral
F/T Consultant/Marketing & Client Research Manager

The Understanding & Insight Group

(Market Research industry)

April 2001 — December 2002 (1 year 9 months)

Developed, marketed, and expanded the company identity through creation of business plans, marketing and public relations materials (including web site), and training seminars as well as through published articles, organized events, and submission for awards

Managed range of contracted professionals (i.e. statisticians, field assistants) to successfully execute research projects for clients such as Cadbury Schweppes, Conagra, H.J. Heinz, and Avery Dennison
Business Development/Consumer Research Specialist

Kraft Foods

(Public Company; 10,001 or more employees; KFT; Consumer Goods industry)

June 1997 — March 2001 (3 years 10 months)

Developed and applied expertise in product development, strategic marketing, consumer research (qualitative, ethnographic, and quantitative), and competitive testing

Stabilized an affordable internal product development tool that resulted in faster development times and higher consumer acceptance scores for new products while reducing development costs

Melanie Negrin’s Education

Seton Hall University

MBA, Marketing, International Business, 1997 — 2002

Activities and Societies:

Beta Gamma Sigma
The College of New Jersey

BA, Communications, Psychology, 1992 — 1996

Activities and Societies:

Circle K International, College Union Board (CUB), Theater (TTP)
Wayne Hills High School

Additional Information

Melanie Negrin’s Websites:

My Website

Melanie Negrin’s Interests:

community service, children's writing, dancing, water sports, photography, reading

Melanie Negrin’s Groups:

Current member of American Association of Grant Professionals (AAGP),
El Primer Paso Pre-School: Advisory Board (2007-present), Board of Directors (2004-2007), Strategic Planning Chairperson, Marketing Chairperson, and Fundraising Chairperson (2004-2007)
Randolph Kiwanis: Membership Chairperson (2003-2004), Public Relations & Youth Services Chairperson, Award-Winning Newsletter Editor (2004-2005), Public Relations Chairperson (2005-2006)